Infobip Shift goes global with biggest conference yet

Ivan Soldo

Southeast Europe’s largest developer conference brings together the world’s top developers

Event supports Infobip’s strategy of putting developers front and centre of growth

Croatia, September 21, 2022Infobip Shift, the largest developer conference in Southeast Europe, this week brought together the world’s top developers for Infobip Shift 2022. On 19th and 20th September over 4,000 attendees congregated in the coastal city of Zadar, Croatia to hear from more than 60 speakers from across the tech sector. This year marked the technology conference’s 11th and largest ever event, and the second since Shift Conference was acquired by global cloud communications platform Infobip.

The two-day, multistage hybrid conference was dedicated to people passionate about software, including developers, founders, industry disruptors, developer relations (DevRel) experts, and global tech giants. Attendees had access to a broad range of interactive, engaging and exciting content, alongside social events, with topics ranging from blockchain, crypto currencies and NFTs, to the state of web User Interface.

The eventcomprised of six stages, with the circular main stage splitting into three separate, smaller stages. Stages are also dedicated to Web3, Cloud Native and Infobip’s Startup Tribe, which brings together the world’s most innovative startups to help fast track their growth and development. Speakers included representatives from global tech giants such as Microsoft, Google, and Cisco, alongside global tech stars such as Charity Majors, CTO at Honeycomb, Hakon Wium Lie, the father of programming language CSS, Kent C. Dodds, co-founder of, Tejas Kumar from, and Kitze, creator of Sizzy.

Infobip acquired Shift Conference in 2021 marking a strategic move to put developers front and center of its growth strategy. Following the acquisition, Infobip appointed Shift’s founder and CEO, Ivan Burazin as Chief Developer Experience Officer. The acquisition supports his vision for the conference to become one of the largest developer events in the world, and provides the resources for Infobip Shift to expand globally. The following year Infobip acquired business tech magazine Netokracija, to provide best-in-class content for the developer community and further cement its developer-led approach.

Ivan Burazin, Infobip’s Chief Developer Experience Officer, and Infobip Shift’s founder: ”Infobip Shift 2022 has once again proved itself to be a central event for the global developer community. This year’s event was a huge success, exceeding previous years in terms of the level of the event production and customer experience, and laying the foundations for continued growth and international expansion. It was our biggest year yet, with more than 4,000 people attending, over 40% of whom came from outside of Croatia.”

“Developers are the creators of the future, and we see them as one of the key levers for exponential growth at Infobip. Our Developer Relations strategy is focussed on supporting developers globally, providing them with a superior developer experience by creating expert content, alongside easy to use software development kits, understandable API documentation and an unrivalled developer experience.”


About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices worldwide. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)

Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)

Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)

Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021) 

Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report

Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

Sep 22nd, 2022
3 min read

Ivan Soldo