Infobip surpasses 10 billion RCS messages

Apple’s RCS support sparks surge in conversational messaging
 

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Vodnjan, Croatia, 9 September 2025 – Global communications platform Infobip has surpassed 10 billion Rich Communication Services (RCS) business messages, delivered to consumers on its platform, marking a significant leap toward richer, conversational messaging.

This milestone highlights the explosive growth of RCS and the effect of Apple’s adoption of RCS in late 2024. Since the iOS 18 update, global RCS traffic on Infobip’s platform has increased fivefold, with North American message volume soaring by 1,400%.  

Businesses worldwide have embraced RCS for engaging, two-way customer interactions. Infobip’s data reveals a 500% year-on-year growth in RCS usage, with brands leveraging it alongside SMS to deliver personalized customer experiences.  

RCS offers the next generation of business messaging: secure, reliable, and interactive—letting brands connect with customers via text, images, videos, and files within their native SMS app. Enterprises can take consumers through the entire customer journey from the initial marketing touchpoint to purchase and support.  

HESA (Higher Education Statistics Agency), part of Jisc, used RCS powered by Infobip boosting responses to its Graduate Outcomes survey, the UK’s largest annual social survey. With RCS, HESA provides richer, more engaging communications to graduates, enabling them to verify survey messages are genuine. As a result, RCS survey conversion rates are double that of SMS.


RCS enables us to provide rich, engaging and trusted messages to graduates which has helped encourage them to complete the survey when they are invited. With improved completion rates compared to SMS, we can deliver the high-quality data the sector needs to make informed decisions about the experiences of recent graduates.”

Dr Gosia Turner

Head of Surveys at Jisc


We’re witnessing record adoption as RCS becomes the channel of choice for businesses aiming to offer trusted, personalized messaging. Infobip is proud to lead this transformation, and we expect RCS growth to accelerate as more consumers and brands embrace these capabilities.”

Craig Selby

RCS Business Unit Director at Infobip

In the US, Infobip was the first to launch RCS messaging with all major telecom carriers. This breakthrough empowers US brands to create more personalized, engaging customer journeys, resulting in stronger relationships and increased revenue per message. Infobip is recognized as RCS Business Messaging Leader by Juniper Research and continues to set the standard for conversational messaging innovation.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)