Vodnjan, Croatia & London, UK – 5 May, 2021: Infobip, a global leader in omnichannel cloud communications has been named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment .

Chief Product Officer at Infobip, Adrian Benić said: “This the first time Infobip has appeared in the IDC MarketScape benchmarking report. To be named a Leader on our first outing means a lot to us. It is testament to the hard work of our talented product development and engineering teams. CPaaS has become one of the most valuable tools in the business landscape and as a result has become an important growth industry. Infobip is committed to staying ahead of the changing trends in the marketplace and will continue to add new capabilities to ensure our clients get the products they need for today and tomorrow’s digital era.”

The IDC MarketScape evaluates providers in the CPaaS market that vary in scale and scope but have been innovators over the years and helped to establish this segment. It considers the diversity of portfolios, the size and growth of revenues, and the ability to provide a platform for developers, ISVs, and corporations (MNCs).

The primary focus of this study is platforms’ ability to facilitate the rapid development of real-time communications services that are both easy to create and are scalable. These platforms facilitate programmable, application programming interface (API) based voice and messaging to enable the creation of personalized and cost-effective agile enterprise cloud applications.

About IDC MarketScapeIDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase customer retention.

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

London, UK and Vodnjan, Istria, Croatia – 12 April, 2021: Global cloud communications company, Infobip has signaled a strategic shift to put developers front and center of its company strategy with the acquisition of Shift Conference, appointing its founder and CEO Ivan Burazin to the board as Chief Developer Experience Officer.

With a decade of experience in producing developer, fintech and Artificial Intelligence conferences, Shift has positioned itself as a leading regional tech conference producer. The acquisition is set to provide both companies with new expertise and business opportunities in this space that will not only boost Infobip’s own conference offering but will also form the basis of Infobip’s all-new Developer Experience department.

Along with creating global developer conferences, the department will be addressing the B2C market by conducting outreach to developers through teams of developer advocates and all-new Startup outreach programs.

“The vision was always to become one of the largest developer conferences in the world. And also to strengthen Croatia’s connection to the world of software developers. So now with the backing of a Unicorn and the freedom to keep working independently – the vision seems to have finally become possible,” said Ivan Burazin, Shift Founder and CEO.

By bringing Shift inhouse, Infobip can build on the franchise’s flagship Shift Developer conference to take it to new heights, particularly with regards to setting new production standards for reducing complexity and increasing overall quality of event experience.

Additionally, it will provide the resources for Shift to expand globally, first to the US and then in the coming years to Latin America and South East Asia, transforming a successful regional player into a global one.

 “Infobip is on a growth trajectory to expand rapidly into the B2C vertical, or more specifically, the Business-to-Developer (B2D) space. Having Ivan on board with his experience as the founder of Codeanywhere, a B2D SaaS company, and creator of Shift , the largest developer conference in the region, will be an asset to us going forward”, said Infobip CEO Silvio Kutić. 

Outside of its external impact The Developer Experience department will offer various initiatives to empower internal Infobip developers, such as content creation seminars, Open Source time and opportunities for developers that want to embrace a public-facing role.

To find out about new and exciting ideas following this acquisition, please visit Shift Conference.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Recent award wins include:

About Shift

Shift is a tech conference franchise with over a decade of experience in creating and producing technology conferences in multiple industry verticals such as Software Development, Fin-Tech and Artificial Intelligence. Shift’s flagship conference Shift Developer is the largest developer event in Southeastern Europe, attracting attendees from over 109 different countries and speakers from all the major global IT companies including Microsoft, Netflix, AWS, Spotify and many others.

Infobip Group: London UK and Mumbai India, April 8, 2021 – Infobip, a leading CPaaS and telco service provider announced today it is partnering with Bharti Airtel and Vodafone Idea to provide Mobile Identity services to enterprises and technology companies.

Mobile Identity uses mobile operators’ subscriber data to verify and authenticate mobile users through their mobile numbers without the need for them to take additional steps for a smoother more frictionless customer experience. The service addresses the needs of enterprises looking to speed up the introduction of new services in a way that encourages quicker uptake by digital-savvy users who in turn are looking for secure but seamless experiences. Industries with a pronounced need for this type of user-friendly authentication service include banks and fintech companies, retailers and e-commerce firms, social networks, streaming and cloud service providers, and many more.

The partnership between Infobip and India’s two leading mobile operators will initially offer the Silent Mobile Verification (SMV) service, which allows quick mobile number verification when installing an app or logging in to an account. SMV is implemented as a background process imperceptible to the user, with no need for the user to wait for a one-time PIN via SMS or a verification call, cutting down on the time needed and improving user experience. The roadmap includes adding a number of more elaborate anti-fraud and security use cases and services to better serve an increasingly digitized Indian market.

“Mobile Identity is one of our crucial projects and I cannot stress enough the importance of this partnership in such a strategic market for Infobip. Partnering with Bharti Airtel and Vodafone Idea gives us coverage of over half of the country’s mobile user base, which is essential for a further push in expanding emerging authentication solutions as digital transformation accelerates, worldwide and in India” – said Silvio Kutic, founder and CEO of Infobip.

Infobip and the GSMA jointly approached Indian mobile operators as part of the GSMA Identity Revenue Acceleration Initiative, where Infobip is a trusted partner for Mobile Identity solutions.

“We’re delighted to see this collaboration between Infobip and Mobile Operators in India to scale and launch new innovative Mobile Identity services. India’s digital sector is growing at an astounding rate, and engagement in the digital world depends on trust; Mobile operator products are key to this growth. There is a huge opportunity in this market for companies to provide direct, fast, and safe anti-fraud solutions to protect consumers” – said Richard Cockle, Head of Digital Identity, IoT at GSMA.

The COVID-19 pandemic has highlighted the need for security and anti-fraud solutions that meet the demands of mobile users for both data protection and user experience. Mobile Identity perfectly fits this paradigm, relieving the users of unnecessary steps in account creation or login, online purchase or other types of transaction. Rather, verification takes place in the background and takes less time which is also important for a superior digital experience.

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile Presenting a standardized product offering to the market devices and ‘things’ in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators. 

Media Contacts:

Sudhish Sitaram, Head of Marketing India, InfobipValue 360 India

We’ve added new features and channels to Conversations – our cloud contact center solution and advanced improvements to Answers – our chatbot building platform. Read on to learn how these new additions can improve your business operations and results.

Marketers have long used social media as a channel for building customer relationships. Adding Facebook, Twitter, and Instagram to your contact center can help improve customer service – by connecting agents and customers on a channel that is personal and popular. Let your agents manage all queries on social media from a single interface that’s fast and simple to use.

While easy access is an essential component of a positive customer experience, response time is key to unlocking meaningful connections on social. Now you can set up your chatbot on Facebook, and soon you’ll be able to set one up on Instagram and Twitter, too. Chatbots can help your agents answer questions in the comments section of your Facebook posts – reducing agent’s workload and improving your response time metrics.

Enrich your omnichannel customer support with Email [Early Access]. Email is one of the first channels customers turn to when they need support – and is an essential channel for every customer service team. Now that it’s a part of Conversations, your agents can manage it simultaneously with other digital chat and voice channels.

In addition, Calls in Conversations have been upgraded with new screen sharing capabilities that will let both agents and customers walk through problems and solutions using visual representation. This will help your agents resolve queries quickly, without the need for in-person visits or contact. We’ve also added a new BYOC (Bring Your Own Carrier) option that enables you to connect an existing voice carrier to Conversations.

Our new Knowledge Base [Early Access] helps agents provide fast and precise information to customers by making all information available in a unified agent panel. All Conversations managers can easily set up the knowledge base app, define categories and tags, and write articles, manuals, guides, and scripts for agents to access through the agent panel by simply searching for a keyword or specific tag.

We’ve also released our Conversations Mobile App – available for Android and iOs devices. Now you can let agents work from anywhere by enabling them to manage queries, share multimedia messages, and more from their mobile phones.

For more flexibility, we‘ve added new roles in Conversations that managers can assign to each user. Now you can assign role titles such as Agents, Conversations Managers, Account Managers, and Analysts accordingly depending on the level of access each user requires.

In addition, the new Logs page allows managers to track, filter, and troubleshoot all major events for each conversation. And with fully customizable Conversations forms, they can collect and analyze more data to get valuable business insights. Forms can be assigned to each conversation, and agents can fill them out while resolving customer queries.

Find out more about new Conversations features and improvements in the official Release Note.

Our new Authenticated Sessions enables you to select which chatbot dialogs require authentication – and restricts access until the user has confirmed their identity through biometry, PIN, or any other authentication method. This will help you improve chatbot security for cases such as checking bank account balances or changing subscription plans for services.

To make sure everything is running smoothly, you need to test extensively. Our Answers Simulator 2.0 enables you to test your chatbots before deploying them, and gives you a “behind the scenes” view so you can see exactly what’s happening. You can also simulate specific phone numbers or locations which helps you test different flows for different users.

Assign specific roles to each Answers user within your team depending on their responsibilities. Choose from Manager, Designer, Supervisor, or Analyst to set up permissions that enable and restrict access accordingly – and as a result, increase security.

Find out more about Answers features and improvements in the official Release Note.

London, UK & Vodnjan, Croatia: April 7, 2021 – Leading global engagement solutions and telco services provider Infobip announced today it has been rated Tier One SMS firewall vendor in the annual survey of mobile operators worldwide conducted by ROCCO Research.

In a survey of 215 mobile network operators from 109 countries, Infobip placed in the top two overall rating of providers with a score of 4.38 out of a possible 5, and topped the ratings in performance and leadership categories. This marks Infobip’s fourth consecutive appearance in the top tier of SMS firewall vendors worldwide, further solidifying its reputation as a reliable and high-performing provider of SMS traffic filtering and monetization solutions.

ROCCO Research methodology includes impartial and transparent surveys aimed at mobile operators, asking them about the performance of vendors from various telco services, and producing detailed reports with ratings in various technical and commercial categories. In the past, Infobip has consistently topped the ratings for A2P SMS services provider in both mobile operator and enterprise surveys also conducted by ROCCO Research.

“We’re absolutely delighted with the findings of this year’s SMS firewall vendor survey by ROCCO. Our mobile operator partners have recognized the efforts we put into building a comprehensive ecosystem that combines cutting edge development of filtering solutions with a proactive approach to traffic monetization. We’re also pleased that the survey highlighted further growth and innovation areas that complement our vision for the future,” said Infobip founder and CEO Silvio Kutic.

Founder and chairman of ROCCO Group, Jason Bryan concludes: “Once again we find another reason to celebrate the performance and leadership of Infobip, a company greatly admired by the Mobile Operator community. Featuring again in ROCCO’s fourth annual SMS Firewall Vendor Benchmarking study, Infobip has grown to become a leader in SMS Firewall on several key KPIs based on the feedback of MNOs globally.”

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

The latest engagement channel on Infobip’s communications platform will help brands engage customers early in their journey, and expands range of digital customer touch points to widest available on the market

London, UK & Vodnjan, Croatia: 31 March, 2021 – Global cloud communications company, Infobip has integrated Google’s Business Messages, a mobile conversational channel that enables customers to engage with brands directly through Google Search and Maps, into its Communications-Platform-as-a Service (CPaaS). This channel instantly reaches customers to enable discovery and satisfy intent as quickly as possible.

The addition of Google’s Business Messages to the Infobip platform gives brands a private messaging choice allowing them to manage communication with customers directly inside a browsing session, removing friction associated with the need to seek alternative engagement channels.

Given 93%[i] of online experiences begin with a search engine session, and with Google’s 95% share of the global search market plus 70%[ii] share of the navigation app market, its overwhelmingly the most popular discovery tool for consumers worldwide.

The service offers features that enable a message button on Google Maps and Google Search for anyone looking for support or data through navigation, transaction, or information searches. This capability eliminates the time needed by a customer to look up a number or call a contact center for information, thus improving overall customer experience.

This experience can also be automated with a Bot which is able to quickly identify the user’s requirements and provide solutions with minimal human interference – resulting in fewer calls to a call center – for an even faster seamless customer experience that also drives efficiencies for businesses.

“I’m excited that Infobip has integrated their Conversations and Answers platform with Google’s Business Messages. As a leading global provider of engaging and helpful chat solutions, Infobip’s many brand users can now delight their customers with helpful conversational messaging experiences using all the useful features like carousels and photos.

There has been amazing growth in near me now searches, so by enabling messaging via Business Messages directly within Maps, Search and Website entry points, brands can create dynamic, asynchronous conversations that drive customer satisfaction results.”

John Shirley, Partnerships Development Principal at Google

Adrian Benić, Chief Product Officer at Infobip said: “When a consumer brings up a search or map query, it is an indication that they are ready to talk to a brand about something they need or want. At this point your company will be expected to respond quickly and with information that will help. Infobip has long recognized the need to meet customers where they already are and make that customer journey as quick, convenient, and satisfying as possible. That is why we have integrated Google Business Messages into the choice of channels available through our platform. By engaging with customers early in their engagement journey you as a business can prevent customers from having to jump through unnecessary ‘hoops’ that can get them from where they are to where they want to be fast.”

The global availability of Google Business Messages is part of Infobip’s end-to-end CPaaS offering that is unrivaled in terms of diversity, range and power of functionality. This is provided by chatbots, assisted conversations, unified customer data, contact centers, automated campaigns, authentication and security solutions.

Infobip is an established global expert in the fast-growing business communications and messaging space, offering a cloud-based delivery model that helps organizations drive growth and loyalty through data-driven conversational customer journeys.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

[i] https://www.searchenginejournal.com/seo-101/seo-statistics/#close

[ii] https://theeconreview.com/2019/03/24/google-mapsfriendly-giant/

Web push notifications are now supported by our customer engagement hub, Moments, as part of the March 2021 release.

Here we explore how they help convert your site visitors into loyal subscribers. We also take a look at everything else you need to know about our latest Moments update.

With average opt-in rates ranging anywhere from 5% to 15%, web push notifications have a higher engagement rate than email – and they’re one of the most effective marketing tactics for growing your subscriber database.

This simple, alert-style channel offers a unique benefit: you can reach users as they browse online, regardless of whether they’re on your own website.

Also known as “browser notifications,” web push notifications pop up on the customer’s mobile and desktop screens when their browser is open. They look similar to mobile push notifications and feature:

The easy opt-in process requires very little effort. The user simply needs to give their browser permission to send them notifications.

Crucially, there’s no need for an individual to provide any personal information in order to receive these alerts.

Adding web push notifications to your marketing mix offers a host of business benefits:

But web push notifications are far more effective when they’re combined with powerful personalization and segmentation. And this is where a solution like Moments makes all the difference.

With powerful segmentation, automation, and personalization options, Moments provides a host of different ways to create compelling customer journeys for your web push audience.

Our customer engagement hub takes your web push strategy to the next level, enabling you to:

Moments can also be used to manage customer communication if your web push subscriber signs up for a newsletter or shares contact data, such as a phone number.

What’s more, Moments offers multichannel orchestration and customer data management, helping you market to customers using channels such as mobile push, email, voice, SMS, WhatsApp, chat apps, and more.

The Moments March release brings a host of other benefits and new features:

Page visits are now automatically tracked when a customer browses your website. Improve personalization by using the new event and its rich attributes, including location, language, time zone, device, and browser settings.

Individual customer profiles now offer a full 360-degree view, including all attributes, segments, tags, and behaviors – in a modern, user-friendly format.

STO, our newest AI-powered feature, lets you connect with customers at the optimal time by calculating the best time to send a message based on an individual’s previous actions. Learn more about send-time optimization in Moments.

Our new, no-code audience synchronization plugins enable you to link your favorite CRM to our People database, allowing for a smooth and safe data transfer between the two systems.

For more information on what’s new to Moments, check out the full March 2021 release notes.

London UK and Vodnjan, Istria, Croatia – 26 March, 2021: Global cloud communications company, Infobip refocuses its social purpose strategies with the appointment of Director of Corporate Social Responsibility (CSR) Anisa Taraj, who will lead the strategic global CSR efforts centered on social and environmental impact.

Anisa has mandated two key initiatives for 2021 starting with the introduction of sustainability reporting, the first of which will be published in June while also formally establishing The Infobip Foundation, focused on making positive social impact in the 65 + offices that Infobip operates in. These and other strategic CSR objectives for the 2021 agenda and beyond will ensure Infobip creates global economic, social, and environmental global impact.

“I am very excited to have joined Infobip, an innovative organization that is at the forefront of cloud communication technology. It was Infobip’s leadership commitment and the company’s history of making a positive impact that drew me to the organization. Corporate social responsibility is deeply rooted in our core values and directly aligned to the business goals. I look forward to building on that commitment through strategically focusing on creating positive life-changing impact through our social and environmental agenda” said Anisa.

Aurora Volarevic, VP Corporate Affairs at Infobip concluded: “It is only through a robust and transparent corporate social responsibility agenda that we can make positive impact. Under Anisa’s leadership, we aim to make meaningful advances across our environmental and social impact agenda.  I am delighted to have her on board and extend a warm welcome.”

A Canadian national, Anisa has extensive experience in developing and implementing social impact, climate change and employee engagement strategies, gained during her years in the banking, finance, insurance and utility sectors. She is based out of Infobip’s London office and is currently studying for her Masters in Environment and Business (MEB) from the University of Waterloo, Ontario, Canada. Passionate about uplifting young people, she volunteers for Shadow to Shine, an organization that helps young people reach their full potential through skills training, work experience and mentoring.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Recent award wins include: