Zagreb, Croatia, October 2020: Global cloud communications platform Infobip has partnered with digital agencies PM Ljubljana and 01 Content & Technology Zagreb, both members of the leading European content marketing network C3 Creative Code and Content. The aim of the partnership is to take customer-centric communication to the next level via a strong network of brands across Adriatic Region and Europe.

The partnership has been agreed between Infobip and the C3 Adriatic network agencies, where multidisciplinary teams combine expertise in technology and human-centered brand communication. It will enable the agencies to deliver personalized, relevant content across the entire customer journey through Infobip’s communications platform, including its chatbot building platform Answers; contact center solution Conversations, and new customer engagement hub – Moments. The aim is to increase customer satisfaction by ensuring brands are communicating through the right channel, at the right moment with the right message.

Infobip Strategic Accounts and Partnerships Manager Aleksandar Daić comments:

“Digital communication agencies are the front line of customer engagement when it comes to providing clients with a superb user experience. Our partnership with the C3 Adriatic will help brands across Europe deliver solutions that don’t just improve customer experience but have a positive impact on brand loyalty and therefore a businesses’ bottom line.”

Emphasizing the importance of emerging technologies and omnichannel engagement, Karsten Krämer, member of the Board C3 GmbH, says:

“We make brands a relevant part of customers’ lives. Over 700 employees develop and implement content marketing solutions with measurable impact. C3 combines creativity, content and technology, uniting all aspects of cutting-edge marketing under one roof. We are enthusiastic about this partnership of our Adriatic network agencies with Infobip to increase customer engagement.”

Partner and CEO of PM Ljubljana Primož Inkret commented:

“It can be hard to find service providers and agencies that provide solutions and products built on both content and technology. With support from Infobip and the C3 network, we will continue to build strategic solutions for our clients, offering a unique combination of support and the delivery of tech-savvy strategic communication concepts that have a real business impact. This partnership is another step in that direction and will help our clients access emerging technologies that support today and tomorrow’s communication challenges”.

Partner and CEO of 01 Content&Technology, Zagreb, Ana Plišić emphasized the importance of designing customer-centric digital communication services in the era of connected customers:

“Our human-centred design methodology in the C3 group helps companies better understand and meet their customers’ needs. Together with Infobip, we will deliver a full omnichannel approach to meet customers where they are, on their preferred channel, through relevant content. Together we are able to provide unique communication solutions, build on Infobip customer engagement portfolio, enable personalized omnichannel communication, smarter audience segmentation and more dynamic marketing automation.”

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 68+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 600 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

C3 Adriatic consists of PM Ljubljana and C3 Croatia – 01 Content & Technology. PM Ljubljana is the first content marketing agency in Slovenia that has been winning over notable clients for 15 years – and was awarded Content Marketing Agency of the Year in 2018. The newest member of the C3 network, digital agency 01 Content&Technology, develops relevant, customer-focused solutions based on societal insights, real needs and digital technologies. C3 is the leading European content marketing network with offices in Berlin, Munich, London, Hamburg, Stuttgart, Frankfurt, Essen, Zagreb and Ljubljana, and an international network of partners. The regular client base of C3 includes more than half of the DAX30 companies and other major industry players in Europe.

It’s hard to remember what life was like a decade ago, but for Rakuten Viber, this was the start of its incredible journey to become one of the world’s most popular instant messaging apps.

Available on all major devices and operating systems, the free messaging app is offered in over 190 countries, with key operations in the CIS, CEE, Southeast Asia, and the Middle East. Presently, Viber’s services are used by over one billion people, with 7 million interactions happening every minute! It has also earned the title of the most secure messaging app in the world.

As Viber’s audience accelerated, in 2015, the company realized that connecting with such large numbers of consumers would matter for businesses – especially those looking to create personalized, one-to-one experiences. That’s when Viber for Business entered the market, and our partnership truly took off.

Since 2016, we’ve helped Viber develop its Viber for Business solution in response to market trends, business needs, and of course, the ever-changing messaging habits of modern consumers.

Our partnership started in CEE, but as Viber has grown, so have we – building our client portfolio in CIS, MENA, and APAC. We now work with them to serve over 2,000 brands across the world and in the last four years, have sent almost 1.5 billion messages through Viber to Infobip clients. Pretty awesome, right?

Many different industries use Viber to communicate with customers. Whether a transactional notification or delivery update from an online retailer, an appointment reminder from your bank, or even a new product update from your favorite tech brand.

Here are some of our favorite partnership stories with Viber:

There is a need to go deeper into the conversational aspect of messaging, which fits perfectly with Viber’s focus on creating a native, natural customer experience on the channels we know today’s modern consumer prefers. In fact, we are currently one of two partners piloting Viber Business Voice – a free service for customers where they can instantly dial business numbers to get support or find out more about a service or offer.

The future lies in adding value to the user experience both for brands, and the customers they serve. We’re proud to be alongside Rakuten Viber for the next decade of business message innovation.

Accelerates Infobip’s path to more than $1 billion in run rate revenue

Combination creates a cloud communications player with unparalleled global reach, enabling more than 14 billion customer interactions every month

New Jersey, USA & Vodnjan, Istria, CROATIA – 11 November 2020: Infobip, a global cloud communications company, today announces that it has entered into a definitive agreement with Amdocs Inc. (NasdaqGS: DOX) to acquire OpenMarket, a leading provider of mobile messaging solutions to enterprises, for a gross cash amount of approximately $300 million. The transaction is expected to close following the receipt of customary regulatory approvals.

This combination brings together two world-class companies to form a leading global player in cloud communications, with combined revenue runrate of more than $1 billion. It will bring together complementary regional footprints, merging OpenMarket’s scale in the US with Infobip’s strengths outside the US to process more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.

“This transaction marks a significant leap forward in our journey towards exponential growth,” said Silvio Kutic. Co-Founder and CEO of Infobip, “Combined, Infobip and OpenMarket have some 10,000 customers, including many of the world’s leading enterprises. We will now be better able to meet the customers’ needs in every region, with best-in-class direct connectivity to more than 650 mobile operators and a best-in-class combined portfolio of cloud-based messaging and SaaS offerings.”

Kutic added: “I’m thrilled that the OpenMarket team will become part of our Infobip family: they’ve built a great and rapidly-growing business, but we also know we all share a common vision and values. It’s a truly exciting time for us all in both companies – and, as we say at Infobip, “we are just starting”.”

“We are excited to join forces with the Infobip team to offer an even better value proposition to our customers at this exciting time”, said Jonathan Morgan, CEO of OpenMarket. “I want to thank Amdocs for its support of OpenMarket over many years, and for recognizing the extraordinary potential of this strategic combination”.

The transaction comes just three months after the closing of Infobip’s first institutional investment from One Equity Partners, a private equity firm with a long and proven track record partnering with visionary founders of high-quality, high-growth global telecom and enterprise software businesses. One Equity Partners worked closely with its partners at Infobip on the sourcing and the execution of this transformative transaction.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Recently voted best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić

About OpenMarket

OpenMarket is a leading provider of mobile engagement solutions helping enterprises conduct SMS, MMS, OTT and RCS-based Application-to-Person (A2P) customer communication at scale. OpenMarket has long been a leading player and a pioneer in the United States market. It also boasts a premium brand reputation with carriers and customers alike, and is known for the quality of its service and support to its marquee customer base. The company is headquartered in Seattle, Washington, USA, with offices in Detroit, London, Sydney, Pune, and Guadalajara.

About One Equity Partners

OEP is a middle market private equity firm focused on the industrial, healthcare, and technology sectors in North America and Europe. The firm builds market-leading companies by identifying and executing transformative business combinations. OEP is a trusted partner with a differentiated investment process, a broad and senior team, and an established track record generating long-term value for its partners. Since 2001, the firm has completed more than 180 transactions worldwide. OEP, founded in 2001, spun out of JP Morgan in 2015. The firm has offices in New York, Chicago, and Frankfurt. For more information, please visit www.oneequity.com.

About Amdocs

Amdocs’ purpose is to enrich lives and progress society, using creativity and technology to build a better connected world. Amdocs and its 26,000 employees partner with the leading players in the communications and media industry, enabling next-generation experiences in 85 countries. Our cloud-native, open and dynamic portfolio of digital solutions, platforms and services brings greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform and take their business to the cloud. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.2 billion in fiscal 2020.

London, UK: 28 October 2020 – Financial services mobile platform DinarPAY has today announced its partnership with global cloud communications provider Infobip, using its WhatsApp Business API and SMS offerings to deliver payments updates to thousands of customers across the globe.

Following an upsurge in government initiatives to drive the cashless economy and the COVID-19 pandemic continuing to push a rise in non-cash transactions, the mobile wallet market is expected to reach $7.58 billion by 2027. DinarPAY enables consumers to pay with, transfer and top up funds in Dinar Currency via a dedicated mobile wallet. As market demand for its service continues to increase, relying solely on SMS updates to communicate with customers meant it was unable to reach certain handsets in certain countries.

DinarPAY chose Infobip as a technology partner to continue its SMS communications, but also employ WhatsApp as a channel given its broader reach. Through Infobip’s WhatsApp Business API and SMS, every customer across DinarPAY’s operations in Libya and Tunisia will receive instant notifications about account updates and transactions, as well as security reminders and two-factor authentication. Customers can also register for a DinarPAY account via WhatsApp, which offers a simpler alternative to SMS. The service is planned to launch in all Dinar Currency Dominated Markets in the next year.

Moad ALHASHMI, Sales & Marketing Director at DinarPAY comments:

“The mobile wallet space is booming, so we have to meet this demand by ensuring we can connect with existing and new customers quickly and reliably, no matter where they are in the world. Our customers are already engaging with apps to use our wallet, so enabling communications via WhatsApp was a natural step. Pairing this with SMS, we now have full coverage when sending requests and notifications, which we’re delighted about.”

Another notable benefit of WhatsApp is the all-important verified tick to reassure customers. It also links through to DinarPAY’s website and contact page, enabling quick transition from app to website.

Noel Lavery, Sales Director at Infobip said:

“The number of people choosing mobile wallets to manage their payments has grown exponentially this year – and that’s only set to continue as the pandemic drives further necessity for contactless payments. We’re thrilled to be working with DinarPAY to ensure that, as its customer base grows, it can communicate with every single person over their preferred channel. You can’t place enough importance on simply being where your customers are, and that’s exactly what this partnership is about.”

DinarPAY is a cloud-based Cashless & Sophisticated Payment Gateway platform offering its global customers multi-currency Virtual Cards with QR Transactions in Real-time authorization of Debit Cards or by using wallet accounts. It offers Merchants a Mobile Application as a Point of Sale that has the ability to process Digital payments through DinarPAY platform with advance technology and high secured applications. The mobile application also offers Phone Credit and Internet Packages to Almadar, Libyana, LTT and many other Telecom Providers Customers in its Bills and Payments Section. Its Customers are able to access and use DinarPAY through Apple and Google Store in both English and Arabic Languages and engages with users through Mobile Pup up Notifications, Emails, SMS and WhatsApp Channel. The Company aims to be the leader in Payment Processing Markets in MENA region and is partnering with Leading Banks in region to facilitate its customers digital transactions.

Media Contacts:

Moad ALHASHMI, Sales & Marketing Director, +90 507 507 [email protected]

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way.

With over a decade of industry experience, Infobip has over 2,400 employees across 65+ offices on six continents, offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 600 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Media Contacts:

Danny Mitchell, Account Manager, [email protected]; +44 207 802 2626

Rebecca Cuthbert, Account Executive, [email protected] +44 207 802 2626

Every contact center has its own special aspects of customer profiles and communication that fits its needs best. Keeping your calls-preferred customer segment in mind, we’ve introduced various improvements to our Voice channel.

Since the official Conversations launch, agents using the interface could receive inbound calls. Now, they can make outbound calls, too – by dialing a customer’s number or selecting the contact from our customer data platform, People.

Outbound calls help grab customers’ attention by enabling agents to:

We’ve also enriched our outbound IVR flow by adding the option to transfer to an agent in Conversations.

Due to recent global events and the rise in remote work, we’ve introduced the ability to switch between audio and video during inbound calls. This new feature will make for a more streamlines and flexible user experience in cases when visual display is necessary to bring extra context and better call outcome.

To help give you a better overview of your contact center’s customer communication, help with agent training programs, and enable you to optimize your business productivity, we’ve added the ability to record any call. This new feature will improve security and quality control – and will help you maintain compliance with all regulatory groups.

Although your contact center might have set operating hours, customers can seek assistance at any time of day. When a customer tries contacting a customer support team outside of its operating hours, these messages are often left unanswered for hours or even days.

To help you keep customer satisfaction rates high, we’ve enabled the real-time automated messages feature which allows your agents to set up replies for customers who contact your support center after-hours.

Now, you can set up automated messages that greet and inform these customers, letting them know that you’ve got their message and that they’ll hear back from you soon.

The automated messages feature will enable you to successfully operate across wide geographical ranges, build a good reputation as a business with high customer care, and ensure high customer satisfaction.

You can also automatically close those conversations so they don’t disturb your performance, and then reengage with those customers later.

We all love and trust data. That’s why we’ve introduced new Voice metrics that will give you insight on your overall contact center and agent performance linked to calls – including missed and answered call rates​.

To empower your everyday work and in-depth data tracking, you’ll find new filters and extended drill-down capabilities that help you search, browse, and sort in a simple way.

You can also get support in understanding those metrics and widgets with the new tooltips feature that guides you through the meaning of the data shown on your dashboards and maximizes your agents’ productivity.

São Paulo, Brazil and London, UK: September 2020 – Infobip, a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey announces it has become an official partner of Google Brazil to help provision Rich Business Messaging (RBM) for operators in the market.

RBM is a new platform for messaging that enables operators to upgrade the SMS experience from basic text to a more dynamic experience provided by the Rich Communications Services (RCS) protocol, similar to what people get from chat apps. It allows operators to compete for a share of revenues in the lucrative marketing, customer care and mobile advertising industries while at the same time improving customer experience for their subscribers.

Made possible in Brazil through this joint effort between Google and the Brazilian mobile operators, RCS is available through the four largest operators in the country and has an active base of millions of users, which grows every day with the support of the industry.

RCS allows businesses to include branding, color, images, documents, and even applications (think, for instance, interactive seat selection for a flight) that permits enterprises and other business customers to differentiate from competitors in order to drive revenues through improved customer engagement and overall conversion rates.

“We are happy to have Infobip in our RCS ecosystem, in partnership with the operators, to develop RBM in Brazil”, says Silvio Pegado, head of Business Development, Messaging / RCS / RBM of Google for Latin America.

Using the RCS / RBM is simple. Users who already have the Android messaging app, native to most devices, just need to enable chat functionality (RCS) in their smartphone settings.

“Infobip, as a partner of Google and operators, has a fundamental role in the dissemination and uptake by companies”, says Caio Borges, Head of Sales at Infobip in Brazil. “We have

experience in working with this technology in other markets, such as Mexico, in which we already have customers using the channel. In this way, we can contribute a lot to the entry of RBM and RCS in Brazil.”

According to Borges, the new messaging channel will have a positive impact on the market, as it is yet another far reaching tool that currently works on Android devices – representing 85% of Brazilian smartphones, according to data from the StatCounter.

“Another important point is the unique experience that will be provided to consumers. The client will communicate with the company in a more fluid and rich way. Currently, people expect to have their demands met quickly, and, if possible, digitally. I don’t have doubts that RCS will meet this market demand with great quality “, complements the executive.

Many companies are celebrating the arrival of RCS in Brazil. Sérgio Coelho, Head of Product Design and Marketing at EBANX, believes that the RCS represents a new era for business messaging. “An important part of the transactional and informational messages with our users is carried out via SMS, through simple text messages and in a unilateral way. Our expectation regarding RCS is to go beyond simple chat messages”.

For Felipe Zoumbouridis, BTG Pactual Digital’s Marketing and CRM coordinator, the novelty is very welcome for the financial sector. “With the use of RCS we can interact with our customer in an even more efficient and engaging way, not just limited to sending texts and external links, but sending files, videos, vouchers and even making use as a service channel”, he says the executive.

Antonio Carlos Pina, CTO of Quod, says that RCS opens up a huge range of possibilities. “With the advancement of digitalization, having rich communication with images and video, bidirectional and as accessible as possible to mobile phones without the need to download applications opens up a giant opportunity in all stages of service, marketing, products and digital relationships. We commemorate the arrival of the RCS as the missing piece for greater customer convenience and with the resulting increase in their satisfaction”.

The arrival of RCS and RBM in Brazil was only possible thanks to coordinated efforts between the major operators in the country: Claro, TIM, Vivo and Oi. Infobip is one of the few RCS and RBM brokers in Brazil with a direct relationship with all operators to offer the market the best experience with this channel.

For Renato Ciuchini, Head of Strategy and Transformation at TIM Brasil, an Infobip partner company, RCS opens up new possibilities for interaction with consumers: ” One of our pillars for new projects and initiatives is precisely to value innovation and differentiated experiences. We believe that RCS will be an important relationship channel for all consumers, valuing the personalization and quality of communication.”

For Rodrigo Shimizu, Director of B2B Marketing at Oi, the novelty opens spaces for new interactions between users and brands. “With RCS we can offer broader communication for our users, as well as a rich experience. We see the launch for the Brazilian market with great hopes and positivity”.

Suzzy Cipriano, director of Terra and Vivo Ads, at Vivo, highlights the entry of RBM in the market. “With this new channel, companies will have a new option to use to get closer to their audiences that also allows a more interactive, agile, and safe experience for customers – all of which are powerful pillars for Vivo in all performances”.

“We are excited to bring RCS Business Messaging to the market with our trusted partner, Infobip.” Said Gabriel Portugal, head of Business Development and Advertising for the operator Claro Brasil.

With RCS in its broad portfolio of channels, Infobip will continue to invest in automation and customization, allowing its customers to develop increasingly effective campaigns. “We want to offer unique interactions and experiences between companies and customers, especially in this period of social isolation in which people rely on digital channels to meet their needs,”concludes Borges.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile Presenting a standardized product offering to the market devices and ‘things’ in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Europe: 14 September 2020 – Infobip, the global cloud communications platform has today announced a partnership with Span, the IT company providing professional services and technical support to business users and enterprises across the globe as they look to advance information systems.

The partnership will enable Span to build connected customer experiences across all stages of the customer journey through Infobip’s entire customer engagement and experience portfolio; Moments, Conversations and Answers.

Span’s business services and solutions – which include Cyber Security, Cloud Services, Identity Management and Customer Relationship Management solutions for enterprises – are used by some of the largest global companies. Via Infobip’s complete SaaS portfolio, Span will now offer a complete communications platform over the largest range of programmable channels. This means brands can connect all customer data onto a single platform and interact with consumers over multiple channels including email and SMS. It will also enable Span and Infobip to target and onboard new customers looking to accelerate digital transformation.

Mihaela Trbojević, Solution Sales Manager, from Span commented: “Keeping communications synched across multiple channels is no longer a “nice to have”, it’s a necessity, especially when it comes to championing brand loyalty. Infobip’s entire solutions stack enables us to deliver messages on the widest range of channels available for today’s modern consumer, which is why we’re delighted to have joined forces to provide our customers’ customers with the best digital experience possible.”

Aleksandar Daic, Strategic Accounts and Partnerships Manager at Infobip said: “Today, there isn’t an organization out there that isn’t on a digital transformation journey. That’s why we believe technology companies should combine expertise to bring the best communications solutions to customers and accelerate business change. A smart, personalized omnichannel approach using multiple communications channels truly elevates a business’ customer experience. We couldn’t be more excited to be joining forces with IT experts like Span to deliver this.”

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels.  Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 60+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 600 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Media Contacts:

Danny Mitchell, Account Manager, LEWIS, +44 [email protected] Cuthbert, Account Executive, LEWIS, +447539 [email protected]

Companies digital transformation initiatives have been accelerated by uncertainties related to the pandemic and world events – leading to businesses striving to keep up with their customers’ demands for personalized customer engagement on their preferred channels.

We’re all set to take customer engagement to the next level by turning automated interactions into personalized human moments across multiple channels and are excited to announce, with immediate availability – Moments – our omnichannel customer engagement hub. Making it possible for you to drive better engagement with your customers across their channel of choice.

Moments makes creating and managing omnichannel messaging campaigns simpler and more effective, allowing you to create engaging moments where you can understand, empathize, and proactively reach out to your customers.

It offers a single view of customer profiles, and campaign performance across the customer journey, with the ability to personalize messages, improve campaign performance and connect multiple channels seamlessly.

In addition, Moments enables you to build lasting relationships through personalized engagement over the world’s most popular digital channels, including chat apps (WhatsApp, Viber, and Facebook Messenger), SMS, email, voice, mobile app messaging, websites, and emerging channels such as RCS – making the engagement more personal.

Brazilian fintech provider Juros Baixos powered their communications with Moments to educate and deliver the right financial solution and message to each customer on the channels they prefer.

Moments is designed to provide:

Intelligent cross-channel campaign management: In just a few clicks create, orchestrate and run campaigns across our vast portfolio of channels through a single interface. Deliver and scale your messaging campaigns across the customer journey at the right time on your customers preferred channels.

Unified customer data: Create richer customer profiles by connecting, and unifying data from multiple sources – enabling you to understand their needs better and create personalized campaigns.

Smarter audience segmentation: Create hyper-personalized messaging campaigns at scale by segmenting audiences based on events, tags, behavior or special occasions.

Dynamic marketing automation: Increase value and relevance with real-time automated messages. Onboard, activate and reengage with multistep campaign automation, and create event and behavior-based triggers to respond instantly to your customers intent and actions.

Powerful analytics: Optimize your customer interactions by setting goals to track conversions, getting insight-driven funnel reports, and through event and segment analytics. Test which messages and channels get maximum engagement results with A/B testing.