Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Surges 269%

RCS set to be the fastest growing communications channel this Black Friday and Cyber Monday

Skip to table of contents

Vodnjan, Croatia, 11 November 2025 – Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences. 

Rich Communication Services (RCS) will be the fastest-growing channel in 2025, with volumes rising 161% on Black Friday and 269% on Cyber Monday worldwide. SMS remains the leading retail channel with nearly 2.7 billion interactions. 

In the US, more than 1.9 billion SMS messages are expected, while RCS volumes surge to over 57 million, a dramatic increase from 2024. WhatsApp engagement is up 44%, and email volumes rise more than 50% on Cyber Monday. US consumers surveyed by Infobip plan to spend mainly between $250 and $1,000 on Black Friday. 

Across Europe, RCS volumes are expected to grow more than sixfold on Black Friday and fivefold on Cyber Monday, with WhatsApp nearly tripling. Email usage surges over 50%, supported by a 37% increase in SMS on Black Friday. UK consumers mostly plan Black Friday spending under £250, with many willing to spend up to £1,000, indicating strong retail engagement and combined sales reaching several billion pounds. Similarly, consumers in Italy, Spain, and Germany generally plan moderate spending between €250 and €500, reinforcing a healthy but cautious retail outlook. 

Email remains the dominant channel for promotions and confirmations in Europe, with Southern markets favoring SMS, and Northern markets showing growing openness to richer chat formats. 


Black Friday and Cyber Monday have evolved from single-day events into month-long conversations. With Apple adopting RCS and brands focusing on hyper-personalized experiences, AI-powered conversational commerce is transforming retailer-consumer engagement.” 

Ben Lewis

Vice President of Marketing & Growth at Infobip

Infobip’s 2025 forecast underscores the growing impact of omni-channel communication in driving meaningful commerce. 

Discover more shopping season insights here: https://www.infobip.com/blog/shopping-season-survey 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Nissan and Infobip achieve 200% increase in engagement with AI-driven WhatsApp campaign

AI-powered voice game sets new standard for digital marketing

Skip to table of contents

Vodnjan, Croatia, 5 November 2025 – Nissan has redefined customer engagement by partnering with global cloud communications platform Infobip to pioneer a first-of-its-kind Agentic AI campaign. Nissan Kingdom of Saudi Arabia (KSA) leveraged Infobip’s newly launched Conversational AI Gamification, an AI-powered toolset that enables playful, immersive experiences across messaging channels. The marketing campaign utilized Infobip’s Vocalize feature, an AI-powered voice game where users competed to win a brand-new Nissan Magnite. Participants used their voices to match an audio waveform to the outline of a car, directly within WhatsApp. This innovative approach transformed lead generation into an engaging competition, driving user participation and brand interaction.  

For Nissan KSA, the campaign enhanced brand awareness, increased engagement time, simplified lead acquisition, and stronger brand affinity. The innovative format also provided a cost-effective acquisition channel through chat-based journeys. The campaign achieved remarkable results: a 200% increase in session engagement, a 68% conversion rate from users reaching the competition stage, over 3,400 chatbot sessions, and 1,000 new user profiles created in 5 days.   


Conversational AI Gamification is transforming the way brands can connect with their audiences. By combining AI, voice technology, and gamification, we’re enabling global companies like Nissan to create engaging experiences that drive connections, capture valuable user data, and elevate customer experiences.”

Ervin Jagatić

AI Business Unit and Product Director at Infobip


We aimed to boost Magnite awareness and remain top-of-mind. Partnering with Infobip on this pioneering AI-powered WhatsApp voice game has transformed customer engagement; Making it fun, interaction, and rewarding. This demonstrates Nissan Saudi Arabia’s dedication to innovation and superior customer experience.”

Karma Al-Ajlani

Deputy General Manager – Customer Experience at Nissan Saudi Arabia

Conversational AI Gamification includes two key features. Vocalize, an AI-powered voice game where users match their audio to specific patterns or shapes, and Augmentation, which offers seamless transition from chat to immersive digital environments via smartphone cameras.

The success of the Nissan KSA campaign underscores Infobip’s position as a leader in conversational experiences and AI innovation in marketing engagement. By enabling brands to create these unique, interactive campaigns, Infobip is helping its clients lead in digital transformation and customer engagement. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Shift 2025: One of Europe’s Largest Developer Conferences Takes Place in Asia for the First Time 

Expanding to a third continent and connecting developers across global tech hubs  

Skip to table of contents

Kuala Lumpur, November 4, 2025 – Infobip Shift, one of the most attended developer conferences, was held in Asia for the first time, in Kuala Lumpur, a city known for its growing tech and startup community. The conference aimed to connect developers, startups, and tech leaders across Southeast Asia, fostering knowledge exchange on AI, software development, and innovation.

This edition of the conference also marked Infobip Shift’s expansion to a third continent within the same year, following events in Zadar and Miami, positioning it as a truly global developer platform.

The Kuala Lumpur event was part of Cradle LIVE! Startup ASEAN Summit 2025, organized in partnership with the Cradle Fund Sdn Bhd (Cradle), Malaysia’s focal agency for early-stage startups It brought together over 1,000 attendees, including developers and tech professionals, and featured renowned speakers from global companies such as IBM, Atlassian, Amazon Web Services, LMArena, and Okta. The conference focused on topics such as the future of software, user experience, essential skills for developers, practical strategies to balance AI opportunities and risks, and how professionals can navigate an AI-driven industry.


We are proud to partner with Infobip in bringing Shift to Kuala Lumpur for the first time. This collaboration underscores our shared commitment to strengthening Malaysia’s developer and startup ecosystem by creating opportunities for knowledge exchange, innovation, and regional collaboration. As part of Cradle LIVE! Startup ASEAN Summit, this platform not only connects global tech leaders with local talent but also accelerates our vision of positioning Malaysia as a leading innovation hub in Southeast Asia.”

Norman Matthieu Vanhaecke

Group CEO of Cradle


Infobip Shift’s Asian edition represents a significant step in our mission to connect developers and foster innovation through knowledge and experience sharing. Thanks to our partner Cradle, we were able to engage with the local startup ecosystem and gain insights into the market. By expanding Infobip Shift to a third continent, we are creating a platform that empowers people to shape the future of technology together.”

Ivan Brezak Brkan

Developer Experience Director at Infobip

With its Kuala Lumpur edition, Infobip Shift once again solidifies its position as a must-attend event for developers who want to learn, connect, and create industry-changing innovations.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Shift 2025: One of Europe’s largest developer conferences held in Asia for the first time

Expansion to a third continent and connecting developers across global technology hubs

Skip to table of contents

Kuala Lumpur, 4 November 2025. – Infobip Shift, one of the most attended developer conferences, was held in Asia for the first time, in Kuala Lumpur, a city known for its growing tech community and support for startups. The goal of the conference was to connect developers, startups, and technology leaders from Southeast Asia and encourage the exchange of knowledge on AI, software development, and innovation.

This edition of the conference also marked the expansion of Infobip Shift to a third continent within the same year, following the editions in Zadar and Miami, positioning it as a global developer platform.

The conference in Kuala Lumpur was part of the Cradle Live! ASEAN Startup Summit, organised in collaboration with Cradle Fund, Malaysia’s leading agency for early-stage startups. It brought together more than 1.000 attendees, developers, and tech professionals, and hosted numerous renowned speakers from global companies such as IBM, Atlassian, Amazon Web Services, LMArena, and Okta.


We are proud to collaborate with Infobip to bring Shift to Kuala Lumpur for the first time. This partnership highlights our shared commitment to strengthening Malaysia’s developer and startup ecosystem by creating opportunities for knowledge exchange, innovation, and regional collaboration. As part of the Cradle LIVE! Startup ASEAN Summit, this platform not only connects global technology leaders with local talent but also reinforces our vision of positioning Malaysia as a leading innovation hub in Southeast Asia.”

Norman Matthieu Vanhaecke

Group Chief Executive Officer, Cradle


The Asian edition of Infobip Shift is a key step in connecting the global developer community, which we have already had the honour of hosting at our conferences in Zadar and Miami, as well as through the developer magazine ShiftMag. It was not an easy decision to take this step, but thanks to our partner Cradle, we were able to launch the first edition and connect with the local startup and developer community. While the developer community primarily shares knowledge through digital channels, it is remarkable how meetups and conferences such as Shift can often become the crucial step toward new solutions, whether they are developed with the help of AI or without it.”

Ivan Brezak Brkan

Infobip’s Director of Developer Content

The conference focused on topics such as the future of software, user experience, key skills for developers, practical strategies for balancing the benefits and risks of AI, and how professionals can successfully navigate an industry increasingly shaped by artificial intelligence.

With the new edition of Infobip Shift in Kuala Lumpur, the conference once again confirms its status as a must-attend meeting point for developers who want to learn, connect, and create innovations that transform the industry.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Half of consumers want shopping season promotions before end of October

2025 shopping season survey unveils consumer engagement expectations

Skip to table of contents

London, UK, 28 October 2025 – Global cloud communications platform Infobip’s 2025 shopping season survey has revealed the festive period really does start earlier each year.[1] Nearly half of consumers (47%) now expect to receive promotions by the end of October with a further 31% preferring early November. The findings highlight a clear shift in consumer behaviour, with shoppers eager to plan ahead and brands needing to respond earlier to capture attention.

The study also shows that personalisation and AI are driving the shopping experience:

  • 76% of consumers say personalised offers are important in their decision making
  • 66% trust AI to handle simple shopping tasks like order tracking or product recommendations.  


A key learning from this year’s shopping season survey is that consumers globally are getting an early start on their holiday preparations – actively browsing, comparing options, and curating their wish lists well before November. The survey also highlights that shoppers increasingly want to control their brand interactions, choosing when and how they want to be contacted, and which channels they prefer.
 
For retailers, success during the crucial holiday shopping season hinges on deeply understanding consumer preferences, engaging customers at the right time, through their preferred channels, and delivering personalised, meaningful content.”

Ben Lewis

VP of Marketing and Growth at Infobip

The winning formula for businesses looking to engage customers this shopping season is a combination of timing, channel and relevance. Key insights include:

  • Early is the new on time – Globally, 47% of shoppers expect promotions to drop by late October or earlier, and 31% want them in early November.
  • Personalisation is a must – 76% of shoppers value personalised offers, with irrelevant or over-targeted campaigns being seen as intrusive by 8%.
  • Speed matters – Effective engagement must extend beyond purchase. 90% say order confirmations within minutes are essential during the holidays.
  • AI is gaining trust – 66% of shoppers trust AI for simple tasks like order tracking or product recommendations. 16% trust AI suggestions as much as human ones.
  • Omnichannel engagement is mandatory – Email remains a leading channel for holiday promotions, but WhatsApp, SMS, RCS and app notifications are catching up fast.

Read the full report here: https://www.infobip.com/blog/shopping-season-survey

[1] Research was conducted on 1,600 respondents from eight key markets: the US, the UK, France, Spain, Brazil, India, Australia, and the Philippines.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Batelco by Beyon Signs Partnership with Infobip to Launch an Omni-Channel Platform

Skip to table of contents

Manama, Bahrain, 16 October 2025 – Batelco by Beyon has signed a strategic partnership with Infobip, a global leader in cloud communications, during GITEX Global 2025, one of the world’s largest technology events taking place in Dubai until 17 October.

Through this partnership, Batelco will launch an Omni-Channel platform powered by Infobip, a Communications Platform-as-a-Service (CPaaS) solution designed to empower businesses, particularly in the SME, banking and finance sectors to change the way they connect with customers.

This dynamic multi-channel communication platform enables businesses to engage with their customers seamlessly across multiple touchpoints, including SMS, WhatsApp, email, voice, in-app messaging, and more, all through a secure and unified interface.

With its advanced API capabilities, the platform integrates easily into existing business systems, providing real-time analytics, custom automation, and enhanced operational efficiency. This empowers businesses to adapt strategies, scale communication, deliver personalized customer experiences, and maintain robust data security and full regulatory compliance while delivering exceptional customer experiences.

The new platform intelligently selects the most efficient communication route for each interaction and ensures secure and reliable message delivery. This guarantees fast, consistent, and effective message delivery, helping businesses enhance engagement, strengthen relationships, and build lasting customer trust.


Our partnership with Infobip marks a significant step forward in Batelco’s commitment to supporting the digital transformation journey of businesses in Bahrain and the region. By introducing an Omni-Channel platform, we’re providing organizations with a future-ready communication platform that enables them to connect with their customers more effectively, securely, and intelligently than ever before. Batelco is committed to equipping Bahraini enterprises with the fastest and most reliable digital communication tools available.”

Abdulla Danesh

General Manager Enterprise at Batelco


We are proud to join forces with Batelco by Beyon to empower Bahraini enterprises to achieve new heights of digital performance through our AI-powered, omnichannel solutions. Our platform delivers seamless integration, intelligent automation, and secure delivery at scale, giving businesses the agility to respond to customer needs in real-time and deliver meaningful, personalized experiences across every channel.”

Matija Ražem

Chief Commercial Telecom Officer at Infobip

This partnership embodies the shared dedication of Batelco and Infobip in supporting local businesses and organizations to achieve digital excellence and maintain a competitive edge amid a rapidly evolving digital landscape.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About Batelco by Beyon

Batelco by Beyon is the leading provider of innovative telecommunications and digital services that connect and empower people, enable businesses, and enrich society.Batelco serves the enterprise, consumer, government and global markets in one of the most competitive environments in the MENA region through its comprehensive portfolio which includes fixed and mobile telecoms, internet connectivity, cloud services, and Data Center solutions. With sophisticated infrastructure solutions. Batelco offers dependable and diverse solutions to meet growing international capacity demands. Batelco also has major infrastructure projects in the pipeline including participation in the SEA-ME-WE 6 international cable, Al Khaleej Cable the company’s first fully owned subsea cable, and a new state-of-the-art Data Centre. For more information, please visit www.batelco.com

Infobip and the MoneyGram Haas F1 Team Redefine Fan Engagement in Austin

MoneyGram Haas F1 Team interactive platform, powered by Infobip, provides fans a personalized experience at scale

Skip to table of contents

Vodnjan, Croatia – 16 October 2025 – Global cloud communications platform Infobip and the MoneyGram Haas F1 Team are launching an interactive fan experience to deepen fan connections during the race week in Austin, Texas. With this latest collaboration, Infobip is reinforcing the MoneyGram Haas F1 Team’s image as a tech-forward, fan-first team in the digital era. Powered by RCS and WhatsApp, through this one-to-one engagement with thousands of fans simultaneously, Infobip is boosting the MoneyGram Haas F1 Team’s fan experience through richer race day experiences.

Ahead of the race on 17 October, Infobip and the MoneyGram Haas F1 Team will roll out an interactive platform, both at the circuit and remotely, with the chance to gamify the race day outcome and win team memorabilia. This will be available via WhatsApp and Rich Communication Services (RCS) messaging. RCS is the next generation messaging protocol for smart phones that offers interactive features and branding opportunities that can help enhance fan engagement.

Infobip and the  MoneyGram Haas F1 Team’s collaboration at the U.S. race in Austin comes after the partnership launch in May. This announcement also follows the launch of a click-to-WhatsApp conversational assistant at the Monza and Singapore race weekends. As part of the multi-year partnership, the MoneyGram Haas F1 Team is deploying Infobip’s technology to connect with fans in new, personalized ways that drive loyalty.


Our work with Infobip is empowering us to communicate and interact with fans in a modern, personalized way that provides them with a better experience. Through Infobip’s technology, MoneyGram Haas F1 race fans can engage with their favorite team no matter where they are located.”

Mark Morrell

MoneyGram Haas F1 Team’s Director of Marketing


Together, Infobip and the MoneyGram Haas F1 Team are in the pole position when it comes to transforming the way fans interact with their favorite sports teams. We’re delivering winning fan experiences that drive loyalty to the MoneyGram Haas F1 Team by offering richer, more interactive fan journeys.”

Ivan Ostojić

Chief Business Officer at Infobip

Infobip’s Conversational Experience Orchestration Platform (CXOP) makes the MoneyGram Haas F1 Team a leading contender when it comes to enhancing the digital experience for fans, and interactive quizzes are only the start. Together, the two brands known for engineering excellence and innovation are navigating a roadmap that includes future phases such as AI-powered race predictions, personalized content recommendations based on fan preferences, and integration with augmented reality features that will bring fans even closer to the race day experience. Infobip and the MoneyGram Haas F1 Team will also explore advanced simulator integrations, giving fans virtual access to the team’s performance data and training insights.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About MoneyGram Haas F1 Team

2025 sees MoneyGram Haas F1 Team celebrate its tenth season in the FIA Formula 1 World Championship. The first American Formula 1 team to compete in the sport since 1986, MoneyGram Haas F1 Team made an immediate impression with a memorable points-scoring debut at the 2016 Australian Grand Prix. Founded by industrialist Gene Haas – owner of Haas Automation, the largest CNC machine tool builder in North America with over 80 outlets globally – MoneyGram Haas F1 Team is headquartered in Kannapolis, North Carolina in the United States with additional operations in Banbury, England and Maranello, Italy. Technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing further underline MoneyGram Haas F1 Team’s commitment to excellence within Formula 1. Domestically Gene Haas remains a stalwart of the American motorsport scene having started his own NASCAR team in 2002. A 2008 partnership with champion driver Tony Stewart led to the renamed Stewart-Haas Racing becoming a powerhouse operation winning two NASCAR Cup titles and two NASCAR Xfinity championships through to the end of the program in 2024. Haas’s personal dedication to NASCAR continues with the creation of Haas Factory Team for 2025 – running in both the Cup and Xfinity series.

Infobip recognized by Juniper Research as an Established Leader in Mobile Messaging Fraud Prevention Market

Top place ranking coincides with Cyber Security Awareness month 

Skip to table of contents

Vodnjan, Croatia – 15 October 2025 – Global cloud communications platform Infobip has been ranked as the number one Established Leader in the Mobile Messaging Fraud Prevention Market by analyst firm Juniper Research. Infobip was rated highest among 21 vendors based on capacity, capabilities, product offering and market positioning, according to Juniper Research. The company achieved the top score in 10 out of 11 evaluation criteria, including product strength and market presence.  


Infobip’s expanding global footprint is a key asset in combating Artificially Inflated Traffic (AIT), with its strong presence in North America playing a particularly strategic role. Infobip’s leading position in the RCS business messaging market also positions the company well to address the anticipated rise in fraud across the channel.”

Ardit Ballhysa

Senior Research Analyst at Juniper Research

Overall, Infobip’s anti-spam and anti-fraud solutions provide reliable, adaptive, and data-driven protection. Its offerings enhance safety and trust for all messaging stakeholders and ensure compliance with regional- and operator-specific regulations. 


Mobile messaging fraud is a critical risk for telcos and enterprises, and we’re fully committed to preventing such fraud for our customers. This top ranking by Juniper Research underscores our leadership, but we’re not stopping here. We will continue to innovate to safeguard our clients and the wider ecosystem.”

Adrian Benić

Chief Product Officer at Infobip

This recognition comes during Cyber Security Awareness month, themed “Stay Safe Online,” which highlights simple, practical steps to protect against cyber threats. Infobip continues to advance its fraud prevention solutions to help keep customers and messaging ecosystems secure, supporting wider efforts to build a safer digital world.  

See the Juniper Research Mobile Messaging Fraud Prevention Market 2025-2030 report here: https://www.infobip.com/analyst-reports/infobip-a-leader-in-juniper-research

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Global sports fans demand always-on engagement from their favorite teams

New Infobip study reveals supporters feel ‘disconnected’ and ‘priced out’

Skip to table of contents

Vodnjan, Croatia, 7 October 2025 – Research commissioned by global cloud communications platform Infobip reveals a growing demand among sports fans for always-on, personalized engagement with their favorite teams. The global study shows that two-thirds (66%) of fans feel disconnected due to poor club communication, rising to 81% among those under 35. The research of 1,500 American football, baseball, soccer, and cricket fans across the US, Europe, and India, uncovers widespread frustration with generic, one-way communication and a strong appetite for deeper relationships with clubs beyond game days.  

More than 70% of fans want ongoing communication during the off-season, including behind-the-scenes content and personal stories from players. Meanwhile, 82% currently use social media to follow their teams, though many expressed interest in richer, exclusive content through direct messaging and mobile apps. 

Many described current engagement as transactional and impersonal, with nearly half feeling like “just a number.” Affordability also emerged as a major barrier — 61% of fans overall said rising costs of subscriptions, tickets, and merchandise are pricing them out of the game.  

Driven by a desire to better understand evolving fan needs and explore how technology can reshape sports engagement, the study highlights a significant opportunity for clubs to boost loyalty and fan satisfaction through digital innovation and personalized communication. 


Fans want a deeper, two-way relationship with their teams that keeps them engaged throughout the year, not just on match days. With AI and other new technology, such as Conversational AI Gamification, sports organizations can create personalized, real-time fan experiences that build loyalty and drive participation. Infobip’s AI-driven chatbots on platforms like WhatsApp and Rich Communication Services (RCS) enable fans to instantly ask questions, access exclusive content, and receive updates 24/7.”

Ervin Jagatić

Product Director at Infobip

Infobip’s platform empowers teams to deliver this next-generation engagement — from real-time match alerts and early ticket sales to seamless personalized support. The result: stronger fan relationships, increased merchandise sales, higher viewership, and new revenue streams.  

Infobip is already transforming fan engagement for major sports organizations worldwide. For the MoneyGram Haas F1 Team, Infobip deploys AI-powered chatbots and messaging platforms like WhatsApp to offer real-time interaction, including the upcoming ‘RaceMate’ AI companion and an interactive AI version of F1 driver Oliver Bearman that bring fans closer to the team. In the US, Infobip partners with the Los Angeles Chargers to enhance fan communication through Apple Messages for Business, delivering exclusive content and instant updates.  

Meanwhile, in Latin America, Infobip teamed up with Claro Sports to develop a sophisticated AI-powered chatbot using Google’s Rich Communication Services (RCS), offering Mexican sports fans real-time scores, athlete notifications, and interactive experiences across multiple messaging channels. 

Read the survey here: https://www.infobip.com/downloads/sports-fan-engagement-report

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Ooredoo Kuwait and Infobip bring New Era of Conversation Customer Experience powered by Agentic AI

New Collaboration Introduces Advanced SaaS and CPaaS Solutions to Empower Digital Transformation for Enterprises in Kuwait

Skip to table of contents

KUWAIT – 06 October 2025 – Ooredoo Kuwait, a leading telecommunications and ICT service provider, has partnered with Infobip, a global leader in cloud communications, to bring the Conversational Experience Orchestration Platform (CXOP) powered by Agentic AI to the Kuwaiti market. This strategic collaboration enables businesses to deliver next-generation customer engagement while positioning Ooredoo Kuwait as a technology provider driving digital transformation.

The partnership was unveiled at an exclusive event hosted by Ooredoo Kuwait and Infobip, focused on transforming customer experience in the Conversational AI era. During the event, Kuwaiti businesses had the opportunity to discover how leading organizations are leveraging AI, automation, and omnichannel communication to deliver faster, more personalized, and seamless customer interactions across channels such as WhatsApp, Apple Business Chat, and more.  

The partnership is part of a broader Ooredoo Group initiative that began with the successful launch of Infobip’s AI Hub in Qatar. Now, building on that momentum, Ooredoo Kuwait is leveraging its deep customer relationships and strong enterprise sales network to offer a full suite of Software-as-a-Service (SaaS) and Communications Platform-as-a-Service (CPaaS) solutions. These include chat, email, messaging, and automation services.  

The partnership allows companies to move beyond traditional telecom services and rapidly adopt intelligent communication solutions that enhance customer satisfaction, streamline operations, and future-proof their engagement strategies. A one-stop shop for digital transformation, backed by a global CPaaS leader and supported locally by Ooredoo.   At the center of this partnership is Infobip’s CXOP infused with Agentic AI. This solution enables businesses to orchestrate intelligent, autonomous conversations across digital channels with seamless handover to human agents when needed. Through this, companies can deliver faster, more meaningful customer interactions while maintaining complete control and personalization.


We’re proud to collaborate with Infobip to bring CXOP and Agentic AI to enterprises in Kuwait. This partnership reflects our commitment to becoming a full-fledged technology provider, helping our customers evolve and succeed in the age of conversational AI.”

Sulaiman AlHumoud

Director B2B Marketing at Ooredoo Kuwait


Together with Ooredoo Kuwait, we’re enabling businesses to access powerful digital communication tools that were previously out of reach. By combining Ooredoo’s local strength with our global CPaaS and AI capabilities, we’re delivering real, scalable digital transformation for enterprises in the region.”

Zeid Shubailat

Director at Infobip MENA

This launch marks a significant milestone in Ooredoo Kuwait’s digital evolution, aligning with the company’s broader vision to redefine customer experience through innovative, AI-driven communication solutions.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
    Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About Ooredoo Kuwait

Ooredoo Kuwait, a leading provider of integrated telecommunications and technology solutions, is dedicated to delivering cutting-edge services that enhance the digital lives of its customers. As part of the Ooredoo Group, which operates across the Middle East, North Africa, and Southeast Asia, Ooredoo Kuwait leverages its extensive network infrastructure and innovative technology to offer a wide range of communication solutions, including mobile, fixed-line, and internet services.  

With a strong focus on customer satisfaction and technological advancement, Ooredoo Kuwait continually invests in enhancing its service offerings and infrastructure. The company is committed to driving digital transformation and providing high-quality, reliable connectivity and entertainment solutions to meet the evolving needs of the Kuwaiti market.   Through its innovative products and services, Ooredoo Kuwait aims to enrich lives, support economic growth, and contribute to the development of the digital economy in Kuwait.  

Learn more about Ooredoo Kuwait: https://www.ooredoo.com.kw/