Kuala Lumpur, 16 February 2026 – As global AI-first cloud communications platform, Infobip, celebrates two decades of innovation, the company is observing Asia Pacific (APAC) as a key region in the next major shift in engagement, as businesses move from application-to-person (A2P) messaging toward AI-supported and agent-driven interactions. Infobip expects fully autonomous agent-to-agent communication to become viable by 2030 as these capabilities mature. 

Drawing on 20 years of experience supporting enterprise communications worldwide, Infobip notes that APAC’s fast-growing digital economies and mobile-first consumers are accelerating the shift toward more intelligent, real-time engagement. 

Across the region, rising digital adoption and messaging usage are reshaping customer expectations. Consumers increasingly expect timely, relevant, and consistent interactions across channels, prompting organizations to rethink communication as an ongoing relationship rather than a series of campaigns. 

Founded in 2006, Infobip has grown from a startup into a global communications platform supporting enterprises and digital-native businesses across industries. Over two decades, it has worked with organisations navigating each wave of change in customer engagement, from basic messaging to today’s omnichannel, real-time interactions. 

For Infobip, this 20-year milestone is less about looking back and more about preparing businesses for this next phase of customer connection. As engagement becomes more conversational and context-driven, the company sees intelligent, agent-supported interactions playing a larger role in how brands serve and retain customers. 

To find out more about 20 years of Infobip, please visit https://www.infobip.com/20-years-anniversary. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

• Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Jakarta, 17 December 2025 – Global cloud communications platform Infobip has partnered with Telkomsel to bring RCS for Business to the Indonesian market. The partnership marks a major milestone in advocating the use of RCS for businesses in Indonesia and reinforces Infobip’s ongoing commitment to expand access to next-generation messaging.

RCS (Rich Communication Services) is a next-generation messaging channel that brings the rich functionality of chat apps, such as media sharing (images, audio, GIFs, and videos), read receipts, typing indicators, and call-to-action buttons. The message is sent via the default messaging app on mobile devices, over a data connection or Wi-Fi, making it the next level of SMS. For brands, this means reaching customers more effectively beyond text while ensuring communication remains secure and trusted. With verified sender IDs and operator-backed delivery, users can feel safe and confident when engaging with the actual brand, helping businesses stand out and drive deeper engagement.

Bringing RCS for Business to life requires an ecosystem where the network and platforms collaborate. Google paved the way by providing global technology infrastructure; Telkomsel is the pioneering mobile network operator in the Indonesian market; and Infobip, as a leading Communications Platform as a Service (CPaaS) provider, brings enterprises access and expertise to activate RCS use cases at scale.

RCS for Business is already proving its value in Indonesia. A recent collaboration between Infobip and Blibli, a pioneer and leading omnichannel commerce and lifestyle ecosystem in Indonesia focusing on serving digitally connected retail and institutions consumers, highlighted how RCS can drive strong customer engagement and conversions.

RCS for Business marks a new era in brand-to-consumer communication, offering Indonesian businesses a rich, interactive, and secure messaging experience. Through the strategic rollout by Telkomsel and Infobip, RCS is set to redefine how brands connect with customers, setting a new standard for mobile communications.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ on 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip was named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip is named among the Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked as an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip is named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Kuala Lumpur, November 4, 2025 – Infobip Shift, one of the most attended developer conferences, was held in Asia for the first time, in Kuala Lumpur, a city known for its growing tech and startup community. The conference aimed to connect developers, startups, and tech leaders across Southeast Asia, fostering knowledge exchange on AI, software development, and innovation.

This edition of the conference also marked Infobip Shift’s expansion to a third continent within the same year, following events in Zadar and Miami, positioning it as a truly global developer platform.

The Kuala Lumpur event was part of Cradle LIVE! Startup ASEAN Summit 2025, organized in partnership with the Cradle Fund Sdn Bhd (Cradle), Malaysia’s focal agency for early-stage startups It brought together over 1,000 attendees, including developers and tech professionals, and featured renowned speakers from global companies such as IBM, Atlassian, Amazon Web Services, LMArena, and Okta. The conference focused on topics such as the future of software, user experience, essential skills for developers, practical strategies to balance AI opportunities and risks, and how professionals can navigate an AI-driven industry.

With its Kuala Lumpur edition, Infobip Shift once again solidifies its position as a must-attend event for developers who want to learn, connect, and create industry-changing innovations.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Vodnjan, Croatia, 01 October 2025 – Global cloud communications platform, Infobip and the MoneyGram Haas F1 Team are launching an interactive engagement platform to deepen fan connections during the race week. Powered by WhatsApp, the initiative showcases new possibilities for global sports engagement, demonstrating how passive viewership can be transformed into active fan participation. It highlights best practice in building fan loyalty, capturing valuable audience insights, and delivering a frictionless, mobile-first experience that brings fans closer to their sporting teams.

The fan experience delivers interactive gamification for fans, both at the circuit and remotely, inviting them to test their knowledge and predict race outcomes, available via a Click-To-WhatsApp ad integration on Facebook and Instagram. This experience builds on a wider digital engagement roadmap for the partnership between Infobip and the MoneyGram Haas F1 Team, which debuted at Monza with the launch of a WhatsApp conversational assistant for fans.

In Singapore and more widely in Asia Pacific, Infobip supports some of the biggest brands with its one communication platform and AI-powered solutions. With mobile penetration exceeding 150% and a population accustomed to switching seamlessly between multiple messaging apps, Singapore provides an ideal environment to showcase how Infobip’s advanced messaging technology can deliver real-time, personalized engagement at scale.

About the MoneyGram Haas F1 Team fan engagement in Singapore

• The MoneyGram Haas F1 Team, using Infobip technology, will invite fans to test their knowledge and predict the outcome of the Singapore race by answering a set of questions. Each correct prediction earns points, and the fan with the highest score wins a replica driver polo shirt signed by the MoneyGram Haas F1 Team drivers, Ollie (Oliver) Bearman and Esteban Ocon.
• The competition opens on 2 October until the race starts at 8PM track time, 05 October 2025.
• The winner will be informed via the WhatsApp channel after the results are analyzed, along with all fans who participated in forecasting the race outcome.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About MoneyGram Haas F1 Team

2025 sees MoneyGram Haas F1 Team celebrate its tenth season in the FIA Formula 1 World Championship. The first American Formula 1 team to compete in the sport since 1986, MoneyGram Haas F1 Team made an immediate impression with a memorable points-scoring debut at the 2016 Australian Grand Prix. Founded by industrialist Gene Haas – owner of Haas Automation, the largest CNC machine tool builder in North America with over 80 outlets globally – MoneyGram Haas F1 Team is headquartered in Kannapolis, North Carolina in the United States with additional operations in Banbury, England and Maranello, Italy. Technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing further underline MoneyGram Haas F1 Team’s commitment to excellence within Formula 1. Domestically Gene Haas remains a stalwart of the American motorsport scene having started his own NASCAR team in 2002. A 2008 partnership with champion driver Tony Stewart led to the renamed Stewart-Haas Racing becoming a powerhouse operation winning two NASCAR Cup titles and two NASCAR Xfinity championships through to the end of the program in 2024. Haas’s personal dedication to NASCAR continues with the creation of Haas Factory Team for 2025 – running in both the Cup and Xfinity series.

August 28, 2025 – Seoul, South Korea – Infobip, the global cloud communications platform, announced a strategic partnership with SK Telink, a subsidiary of SK Telecom that provides MVNO, international calling, and satellite communications. Through the partnership, Infobip and SK Telink will provide a unified contact center and marketing automation experience, enabling businesses to offer optimized customer interactions.

Today, businesses face challenges in maintaining consistent messaging and real-time engagement across multiple channels. Infobip’s omnichannel technology enables seamless communication across SMS, voice, KakaoTalk, Instagram, and more, all from a single platform.  

By integrating Infobip’s flagship contact center solution “Conversations” with SK Telink’s network, businesses can build a powerful omnichannel contact center to deliver localized customer experiences across key regional channels, including KakaoTalk, enabling them to build robust contact centers without being restricted by specific messaging apps or regions. This provides a stable contact center environment that supports both domestic and international markets.  

Infobip “Moments” delivers messages through customers’ preferred channels only to those interested in specific products, while “Answers“, an intelligent chatbot platform, improves the efficiency and quality of customer support. These solutions go beyond simple customer engagement and can contribute to a company’s sales growth.  

SK Telink will strengthen its existing SMS and voice communication channels by leveraging Infobip’s Software as a Service (SaaS), Communication Platform as a Service (CPaaS), and OTT channels to launch digital services more quickly than traditional development models. This will allow the company to respond nimbly to rapidly changing customer demands in both domestic and international markets.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Kuala Lumpur, 13 August, 2025 – Infobip, the global cloud communications platform, today launched its latest report – The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World – providing fresh insights into how Asia-Pacific’s hyper-digital consumers are reshaping expectations for always-on engagement, and how artificial intelligence is fast becoming the only way for brands to keep up.

Across Asia-Pacific, mobile connectivity has moved beyond saturation. Mobile penetration now exceeds 100% in nearly every market, with Hong Kong SAR at 264%, Singapore at 150%, Taiwan region at 145%, Japan and South Korea each at 140%, Malaysia at 130%, and Mainland China at 110%. Even in emerging markets like Indonesia, Philippines, Thailand, Vietnam and India, penetration sits at or above 110%. This hyper-connectivity is driving a new kind of customer behavior: consumers move fluidly between super-apps like LINE, WeChat, KakaoTalk, Zalo, Viber and WhatsApp, sometimes switching platforms mid-conversation, and expect brands to follow them across channels with instant, context-aware, and culturally relevant responses.

But while customers never switch off, many businesses are still struggling to meet them where they are. The IDC-backed research underpinning the Infobip report reveals that 43% of Asia-Pacific businesses cite improving customer experience as their single biggest operational challenge, hampered by siloed data, disconnected channel strategies, and the cost of delivering round-the-clock support across dozens of markets, languages, and regulatory environments.

To address these challenges, the report highlights the growing role of AI technologies, including generative AI, agentic AI, and conversational AI, in helping brands simplify operations and deliver connected, real-time experiences across every customer touchpoint.

IDC predicts that by 2028, consumers across the region are expected to spend US$32 billion via AI agents that run independently on their smartphones to programmatically shop for goods, services and consider purchases. Businesses are racing to respond, with companies projected to invest over US$30 billion in AI infrastructure and platforms by 2027 to deliver the kind of personalized, always-on service customers now take for granted.

According to IDC, enterprise AI investment in customer service and marketing across Asia-Pacific is growing at a compound annual rate of 35% through 2029, reflecting the scale and urgency of transformation. By 2028, 40% of mid-tier B2C brands in the region will be using autonomous AI agents to offer “white glove” levels of service once reserved for luxury customers.

“What we’re seeing now is a step change. AI is more than just an FAQ-answering tool. It’s an agentic AI coordinating a product exchange across messaging channels without a single manual handoff. It’s a generative AI composing a message that feels like it was written for one person, in their language, with their cultural nuance. Our job at Infobip is to take those possibilities and make them real for brands, giving them the infrastructure and local expertise to turn 24/7 engagement from a buzzword into a business advantage,” Begovic added.

Infobip is at the center of this transformation, powering businesses with its Conversational Experience Orchestration Platform (CXOP) – a solution that places agentic AI at the heart of every customer interaction. CXOP unifies messaging, automation, and AI-powered assistance within a single, intelligent platform that adapts to behavior, sentiment, and intent in real time. This solution sets a new standard, one where brands and users engage in intelligent, meaningful, and outcome-driven conversations.

The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World report is available at https://bit.ly/40X54uy, offering APAC businesses a practical roadmap for turning AI from a buzzword into a true competitive advantage

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

1 Source: IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment (doc #US52039625, February 2025);

Manila, Philippines, 12 March, 2025 – PLDT Enterprise, the corporate arm of PLDT, is partnering with global cloud communications platform Infobip to enhance SMS security for its subscribers. By integrating Infobip’s advanced Anam Protect Firewall solution into Smart Communications Inc. (Smart)’s network, PLDT is reinforcing its commitment to delivering innovative and secure solutions for its customers.

The integration of the Anam Protect Firewall has reduced the incidence of spam and smishing experienced by Smart subscribers, ensuring a safer cyber space environment for customers. Leveraging Infobip’s expertise as the leading omnichannel firewall provider—ranked number one by Rocco for several consecutive years—this solution sets a benchmark for both person-to-person (P2P) and application-to-person (A2P) messaging security.

The Anam Protect Firewall is hosted within PLDT Enterprise’s infrastructure, utilizing state-of-the-art VITRO Data Centers for maximum security and redundancy. This advanced setup enables faster SMS delivery, improved network efficiency, and an enhanced user experience while protecting subscribers from fraudulent messaging practices.

Since the implementation of Anam Firewall in Smart’s network, it has successfully blocked over 1.3 billion instances of spam, SIM farm activities, and fraud attempts targeting Smart subscribers from August 2024 to January 2025—enhancing network security and safeguarding customers from digital threats.

A Shared Commitment for a Safer Communications

Infobip’s expertise in the messaging space, bolstered by its global footprint and technical capabilities, made it a natural partner for this initiative. “This partnership underscores our continuing commitment to solutions that matter. By working with Infobip, we are ensuring that Smart’s network delivers not only speed and reliability but also unparalleled security for our customers,” said Josh Montecillo, Assistant Vice President and Head of Enterprise and International Wireless Product Management at PLDT Enterprise.

The Anam Protect Firewall brings to the table industry-leading capabilities that address the rising concerns of smishing and spam.

Driving Innovation Through Collaboration

Backed by PLDT Enterprise’s unparalleled network and data center capabilities, Infobip’s Anam Protect Firewall solution is designed to handle high transaction throughput efficiently, ensuring subscribers receive their messages faster and with enhanced security. By integrating this solution, PLDT Enterprise continues to lead the way in digital innovation while addressing a growing need for safer communication platforms.

In addition, businesses can seamlessly switch to Smart’s secure and reliable 5G and 4G network through Mobile Number Portability while retaining their existing numbers. This ensures a smooth transition, allowing enterprises to benefit from Smart’s enhanced network coverage, robust security features, and superior customer support.

This initiative also aligns with the PLDT group’s broader sustainability and innovation goals specifically SDG 9 – Industry, Innovation, and Infrastructure. The growing partnership emphasizes the company’s dedication to creating technology-driven solutions that foster a secure and sustainable digital ecosystem for communities and businesses alike across the nation.

About PLDT Enterprise

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

For more information, visit pldtenterprise.com.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections.

For more information, visit www.infobip.com.

Vodnjan, Croatia, January 28, 2025 – Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform as a Service (CPaaS) technology localized for the Japanese market.

As communication needs evolve, businesses and brands increasingly seek innovative solutions to enhance customer engagement and meet communication requirements. This partnership combines the SMS and Voice quality of NTT group, the largest SMS provider in Japan, with Infobip’s market-leading CPaaS technology, delivering cutting-edge no-code omnichannel solutions and customer engagement solution Moments alongside its generative AI platform AI Hub. 

Through the collaboration with NTT, Infobip supports the Japanese market with a jointly localized CPaaS platform, providing services and payment options in Japanese. The platform is designed to seamlessly integrate with existing business systems, supporting SMS use cases and Voice services that are part of NTT Com Online’s offering to its customers. The partnership will add new channels such as webRTC, live-chat, and international SMS and Voice for the Japanese market.

Infobip is recognized as a global CPaaS leader by analyst firms such as Gartner and Metrigy. It is a trusted partner of multinationals like Microsoft, Apple, Meta, and Adobe, alongside innovative scale-ups such as Uber.  

Yoshie Tsukamoto, President and CEO at NTT Com Online, said: “We are excited to launch NTT CPaaS in collaboration with Infobip and hold the highest regard for Infobip’s technical excellence. NTT CPaaS is a communication platform built on three layers of top-tier services: highly reliable SMS and Voice solutions provided by NTT Com Online, world-class communication application technology from Infobip, and NTT Com Online’s extensive expertise in solutions and support within the Japanese market. We are dedicated to empowering businesses to enhance customer experiences by enabling seamless omnichannel communication with their end users through NTT CPaaS.”

About NTT Com Online

NTT Com online is a DX solution company within the NTT DOCOMO group. Its mission is to help clients “digitalize to realize” their businesses goals by offering cutting-edge DX solutions in three areas – ‘Business Messaging Services’, ‘ CX solutions’ and ‘Data & Analytics’.  In its specialized domains, NTT Com Online holds a leading market share and provides its solutions to over 3,000 enterprise clients.

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include: 

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024) 

• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023) 

• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023) 

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023) 

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023) 

• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023) 

• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)  

Singapore, 24 October 2024 – Businesses in Singapore can now deliver next-generation customer experiences through rich, interactive messaging, thanks to a new partnership between global cloud communications platform Infobip and Asia’s leading communications technology group, Singtel. Rich Communication Services (RCS) marks a significant step forward in business messaging, empowering companies to transform ordinary mobile messages into interactive brand experiences that drive deeper customer engagement and boost conversions.

RCS is an evolution from SMS that delivers the advanced capabilities of over-the-top (OTT) messaging apps. This next-generation technology allows businesses in industries such as banking and finance, gaming, retail, and ecommerce to engage with customers in entirely new ways, offering:

• Enhanced engagement: RCS empowers businesses to send rich media messages, including images, videos, and carousels, creating a more captivating and interactive experience for customers. Branded messaging options further enhance trust and recognition, fostering stronger customer relationships.
• Seamless interactivity: RCS facilitates two-way communication, allowing customers to respond directly within messages or perform actions like booking appointments or making purchases without leaving the messaging interface. This streamlined approach enhances convenience and satisfaction.

As an experienced communication platform provider, Infobip works closely with telecoms globally to provide RCS to businesses, as it had already done successfully across Europe and Latin America. Leveraging this experience and expertise, businesses in Singapore can confidently roll out RCS services and capitalize on these benefits.  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)