Infobip and Telkomsel Partner to Expand RCS for Business in Indonesia, Bringing The Next Level of SMS

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Jakarta, 17 December 2025 – Global cloud communications platform Infobip has partnered with Telkomsel to bring RCS for Business to the Indonesian market. The partnership marks a major milestone in advocating the use of RCS for businesses in Indonesia and reinforces Infobip’s ongoing commitment to expand access to next-generation messaging.

RCS (Rich Communication Services) is a next-generation messaging channel that brings the rich functionality of chat apps, such as media sharing (images, audio, GIFs, and videos), read receipts, typing indicators, and call-to-action buttons. The message is sent via the default messaging app on mobile devices, over a data connection or Wi-Fi, making it the next level of SMS. For brands, this means reaching customers more effectively beyond text while ensuring communication remains secure and trusted. With verified sender IDs and operator-backed delivery, users can feel safe and confident when engaging with the actual brand, helping businesses stand out and drive deeper engagement.

Bringing RCS for Business to life requires an ecosystem where the network and platforms collaborate. Google paved the way by providing global technology infrastructure; Telkomsel is the pioneering mobile network operator in the Indonesian market; and Infobip, as a leading Communications Platform as a Service (CPaaS) provider, brings enterprises access and expertise to activate RCS use cases at scale.


We are excited to see the potential of RCS for Business gaining traction in Indonesia, driven by high mobile penetration and rapid digital adoption. Introducing RCS to Indonesian businesses is our response to the evolving customer needs, and together with Telkomsel, we are helping enterprises adopt a secure, verified messaging channel that builds trust and delivers a seamless customer experience.”

Matija Ražem

Chief Commercial Telecom Officer at Infobip


As part of our ongoing commitment to be the partner of choice for businesses in Indonesia, Telkomsel continues to explore new ways to help brands connect more meaningfully with their audiences. With RCS for Business, we see an opportunity to address the growing need for secure, personalized, and interactive engagement – especially in a landscape where consumers are increasingly selective about the messages they receive. Through this collaboration with Infobip and Google, we hope to support more businesses in delivering impactful campaigns that build trust and drive stronger customer relationships, while also contributing to a safer and more reliable digital ecosystem.”

Arief Pradetya

VP of Digital Advertising, Wholesale, and Interconnect at Telkomsel


RCS is used by more than a billion people worldwide every month, and it’s encouraging to see its momentum in Indonesia. With advanced security features and interactive conversations, RCS for Business delivers a more secure communication experience and is a critical aspect of delivering a more trusted digital experience. The partnership between Telkomsel and Infobip highlights the growing momentum of bringing RCS for Business to both brands and their customers in Indonesia.”

Denny Galant

Head of Android in Indonesia at Google

RCS for Business is already proving its value in Indonesia. A recent collaboration between Infobip and Blibli, a pioneer and leading omnichannel commerce and lifestyle ecosystem in Indonesia focusing on serving digitally connected retail and institutions consumers, highlighted how RCS can drive strong customer engagement and conversions.


Our collaboration with Infobip has enabled us to use RCS as a strategic communication channel. During the Histeria 11.11 campaign, Blibli leveraged RCS for Business to deliver a more interactive and relevant shopping experience, resulting in higher customer engagement and repeat purchases. Groceries and beauty categories achieved 2.5x conversion rates, with the strongest performance on the first day of the campaign. This demonstrated RCS as a highly effective channel for big launches and time-sensitive promotions, and its ability to elevate business communications into more interactive and immersive customer experiences.”

Soegianto Martanto

Head of Membership and Loyalty at Blibli

RCS for Business marks a new era in brand-to-consumer communication, offering Indonesian businesses a rich, interactive, and secure messaging experience. Through the strategic rollout by Telkomsel and Infobip, RCS is set to redefine how brands connect with customers, setting a new standard for mobile communications.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ on 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip was named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip is named among the Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked as an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip is named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Shift 2025: One of Europe’s Largest Developer Conferences Takes Place in Asia for the First Time 

Expanding to a third continent and connecting developers across global tech hubs  

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Kuala Lumpur, November 4, 2025 – Infobip Shift, one of the most attended developer conferences, was held in Asia for the first time, in Kuala Lumpur, a city known for its growing tech and startup community. The conference aimed to connect developers, startups, and tech leaders across Southeast Asia, fostering knowledge exchange on AI, software development, and innovation.

This edition of the conference also marked Infobip Shift’s expansion to a third continent within the same year, following events in Zadar and Miami, positioning it as a truly global developer platform.

The Kuala Lumpur event was part of Cradle LIVE! Startup ASEAN Summit 2025, organized in partnership with the Cradle Fund Sdn Bhd (Cradle), Malaysia’s focal agency for early-stage startups It brought together over 1,000 attendees, including developers and tech professionals, and featured renowned speakers from global companies such as IBM, Atlassian, Amazon Web Services, LMArena, and Okta. The conference focused on topics such as the future of software, user experience, essential skills for developers, practical strategies to balance AI opportunities and risks, and how professionals can navigate an AI-driven industry.


We are proud to partner with Infobip in bringing Shift to Kuala Lumpur for the first time. This collaboration underscores our shared commitment to strengthening Malaysia’s developer and startup ecosystem by creating opportunities for knowledge exchange, innovation, and regional collaboration. As part of Cradle LIVE! Startup ASEAN Summit, this platform not only connects global tech leaders with local talent but also accelerates our vision of positioning Malaysia as a leading innovation hub in Southeast Asia.”

Norman Matthieu Vanhaecke

Group CEO of Cradle


Infobip Shift’s Asian edition represents a significant step in our mission to connect developers and foster innovation through knowledge and experience sharing. Thanks to our partner Cradle, we were able to engage with the local startup ecosystem and gain insights into the market. By expanding Infobip Shift to a third continent, we are creating a platform that empowers people to shape the future of technology together.”

Ivan Brezak Brkan

Developer Experience Director at Infobip

With its Kuala Lumpur edition, Infobip Shift once again solidifies its position as a must-attend event for developers who want to learn, connect, and create industry-changing innovations.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Forms Strategic Partnership with SK Telink

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August 28, 2025 – Seoul, South Korea – Infobip, the global cloud communications platform, announced a strategic partnership with SK Telink, a subsidiary of SK Telecom that provides MVNO, international calling, and satellite communications. Through the partnership, Infobip and SK Telink will provide a unified contact center and marketing automation experience, enabling businesses to offer optimized customer interactions.

Today, businesses face challenges in maintaining consistent messaging and real-time engagement across multiple channels. Infobip’s omnichannel technology enables seamless communication across SMS, voice, KakaoTalk, Instagram, and more, all from a single platform.  

By integrating Infobip’s flagship contact center solution “Conversations” with SK Telink’s network, businesses can build a powerful omnichannel contact center to deliver localized customer experiences across key regional channels, including KakaoTalk, enabling them to build robust contact centers without being restricted by specific messaging apps or regions. This provides a stable contact center environment that supports both domestic and international markets.  

Infobip “Moments” delivers messages through customers’ preferred channels only to those interested in specific products, while “Answers“, an intelligent chatbot platform, improves the efficiency and quality of customer support. These solutions go beyond simple customer engagement and can contribute to a company’s sales growth.  

SK Telink will strengthen its existing SMS and voice communication channels by leveraging Infobip’s Software as a Service (SaaS), Communication Platform as a Service (CPaaS), and OTT channels to launch digital services more quickly than traditional development models. This will allow the company to respond nimbly to rapidly changing customer demands in both domestic and international markets.


This partnership highlights our commitment to empowering businesses in Korea with truly seamless and effective customer engagement. Infobip’s technology combined with SK Telink’s network strength creates a foundation that goes beyond just integration — it’s about enabling companies to meet their customers wherever they are, with speed and reliability. We believe this collaboration sets a new standard for how customer experiences should be delivered in today’s market, helping businesses not only keep pace but lead in customer satisfaction and loyalty.”

Ivan Buljan

Telecom Business Director at Infobip


With the rapid digitalization of the corporate communications market, Korean corporate customers are demanding AI-based, integrated customer experience solutions that go beyond single channels. By combining SK Telink’s reliable communications network with Infobip’s world-class CPaaS technology, we will enable Korean companies to quickly adopt cutting-edge communication platform services and communicate with customers without the burden of implementing separate solutions.”

Seong-cheol Lee

Head of International Business Division at SK Telink

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Positions AI as the New Standard for Customer Experience in Asia-Pacific

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Kuala Lumpur, 13 August, 2025 – Infobip, the global cloud communications platform, today launched its latest report – The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World – providing fresh insights into how Asia-Pacific’s hyper-digital consumers are reshaping expectations for always-on engagement, and how artificial intelligence is fast becoming the only way for brands to keep up.

Across Asia-Pacific, mobile connectivity has moved beyond saturation. Mobile penetration now exceeds 100% in nearly every market, with Hong Kong SAR at 264%, Singapore at 150%, Taiwan region at 145%, Japan and South Korea each at 140%, Malaysia at 130%, and Mainland China at 110%. Even in emerging markets like Indonesia, Philippines, Thailand, Vietnam and India, penetration sits at or above 110%. This hyper-connectivity is driving a new kind of customer behavior: consumers move fluidly between super-apps like LINE, WeChat, KakaoTalk, Zalo, Viber and WhatsApp, sometimes switching platforms mid-conversation, and expect brands to follow them across channels with instant, context-aware, and culturally relevant responses.

But while customers never switch off, many businesses are still struggling to meet them where they are. The IDC-backed research underpinning the Infobip report reveals that 43% of Asia-Pacific businesses cite improving customer experience as their single biggest operational challenge, hampered by siloed data, disconnected channel strategies, and the cost of delivering round-the-clock support across dozens of markets, languages, and regulatory environments.

To address these challenges, the report highlights the growing role of AI technologies, including generative AI, agentic AI, and conversational AI, in helping brands simplify operations and deliver connected, real-time experiences across every customer touchpoint.


The conversation around AI for customer engagement across Asia-Pacific has fundamentally shifted from ‘if’ to ‘how’ — ‘how deeply and how quickly’. The ‘always-on’ customer now has a baseline expectation of instant gratification, which traditional business models cannot simply scale to meet. Hence, the new competitive frontier is not just about having AI but about orchestrating advanced capabilities such as generative AI and agentic AI, to craft proactive customer journeys that build lasting customer relationships.”

Nikhil Batra

Senior Research Director at IDC Asia-Pacific.


Asia-Pacific isn’t just mobile-first. It’s mobile-saturated. People here live their lives across five or six different messaging apps, and they don’t think twice about jumping between them. They expect brands to jump with them, and that creates a zero-wait mindset where they don’t want to be queued, redirected, or asked to repeat themselves. Unfortunately, the reality is that businesses can’t meet that standard with outdated systems. Even early AI efforts like basic chatbots with no access to customer history miss the mark in delivering the hyper-personalized service today’s customers expect. AI has gone from an experiment to the engine room of customer experience.”

Velid Begović

VP Revenue, APAC at Infobip

IDC predicts that by 2028, consumers across the region are expected to spend US$32 billion via AI agents that run independently on their smartphones to programmatically shop for goods, services and consider purchases. Businesses are racing to respond, with companies projected to invest over US$30 billion in AI infrastructure and platforms by 2027 to deliver the kind of personalized, always-on service customers now take for granted.

According to IDC, enterprise AI investment in customer service and marketing across Asia-Pacific is growing at a compound annual rate of 35% through 2029, reflecting the scale and urgency of transformation. By 2028, 40% of mid-tier B2C brands in the region will be using autonomous AI agents to offer “white glove” levels of service once reserved for luxury customers.

“What we’re seeing now is a step change. AI is more than just an FAQ-answering tool. It’s an agentic AI coordinating a product exchange across messaging channels without a single manual handoff. It’s a generative AI composing a message that feels like it was written for one person, in their language, with their cultural nuance. Our job at Infobip is to take those possibilities and make them real for brands, giving them the infrastructure and local expertise to turn 24/7 engagement from a buzzword into a business advantage,” Begovic added.

Infobip is at the center of this transformation, powering businesses with its Conversational Experience Orchestration Platform (CXOP) – a solution that places agentic AI at the heart of every customer interaction. CXOP unifies messaging, automation, and AI-powered assistance within a single, intelligent platform that adapts to behavior, sentiment, and intent in real time. This solution sets a new standard, one where brands and users engage in intelligent, meaningful, and outcome-driven conversations.

The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World report is available at https://bit.ly/40X54uy, offering APAC businesses a practical roadmap for turning AI from a buzzword into a true competitive advantage

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

1 Source: IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment (doc #US52039625, February 2025);

Hyper-Personalization is the Future of Customer Growth
and Engagement in APAC

65% of Asia-Pacific enterprises will implement AI-enabled
cloud communication APIs by 2026

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Kuala Lumpur, Malaysia, 14 May, 2025 – Global cloud communications platform, Infobip has released a new report titled “Hyper-Personalization: Intelligent Customer Engagement for Business Growth”, with research insights by leading analyst firm IDC. This report explores the intrinsic link between hyper-personalization and CPaaS (communications-platform-as-a-service) in which real-time, data-driven insights deliver improvements to customer journeys.

Asia-Pacific (APAC) businesses are already using CPaaS solutions to harness real-time customer data to obtain valuable insights and strategies from customer interactions. However, they are unaware of how to fully utilize it effectively. Infobip research found that 83% of Gen Z today treat brand relationships like personal relationships. This is why hyper-personalization is a top priority for many APAC businesses such as India, Singapore, Australia, South Korea, Malaysia, and China, especially for businesses looking to resonate further with their customers.


Understanding the DNA of Hyper-Personalization

Hyper-personalization differs from traditional personalization approaches, such as addressing customers by their names or automatically sending them generic online birthday offers. It depends on several components to be successful, including data-driven insights to understand customer interaction and preferences, omnichannel engagement to seamlessly engage with customers across their preferred channels, and AI-powered decision-making to accurately predict and enhance customer journeys.

Businesses that deploy hyper-personalization see real tangible benefits, such as increased repeat purchases and higher lifetime spend. IDC research found that 41% of APAC businesses now consider customer satisfaction (CSAT) and customer retention rate as their top metrics when deploying a hyper-personalization campaign4. CSAT is the top metric for businesses in Malaysia (63%), Philippines (63%), South Korea (44%), Hong Kong (43%) and Japan (54%) while customer retention rate has the higher priority in Singapore (46%) and China (41%).

APAC is Looking to Get More Hyper-Personal

Despite its advantages, only 20% of APAC businesses leverage hyper-personalization due to challenges such as data privacy concerns and the need to balance automation with a human touch, according to an IDC 2024 survey. AI-powered chatbots also tend to fall behind with complex interactions. But this situation is improving as more businesses realize many of these issues can be resolved by combining a CPaaS solution with a unified data-drive ecosystem like a CDP (customer data platform) to help manage disjointed data spread across various channels. The same survey revealed 32% of APAC organizations have already implemented a CDP.

By combining the power of CDP and CPaaS, we’re helping brands build a unified, data-driven ecosystem that overcomes key challenges and drives smarter customer engagement. In today’s competitive landscape, those who invest in this integrated approach won’t just keep up — they’ll lead the way.

Velid Begović

VP Revenue at Infobip

The APAC organizations forecasted by IDC to take the lead in terms of enterprise spend growth rates for CDP from 2024 – 2028 are India (36%), China (28%), and Indonesia (27%) with Thailand (26%), South Korea (24%), Singapore (24%),  Malaysia (23%), Philippines (23%), and Hong Kong (21%), Australia (21%) and Taiwan (13%) following close behind.

IDC predicts that by 2026, 65% of APAC enterprises will implement AI-enabled cloud communication APIs for seamless employee and customer engagement,2 which will further drive hyper-personalized marketing across the region.

“As CPaaS solutions have become more popular over the past few years, APAC enterprises are also increasing their spend in CDPs as they become aware of the transformational benefits of having both: the CDP provides the fundamental base for intelligence, while the CPaaS solution helps to deliver the overall experience,” said Nikhil Batra, Senior Research Director, IDC Asia-Pacific.

Industries that are heavily reliant on customer relationships can benefit greatly from hyper-personalization. One such real-world example is zingala, a Taiwan-based consumer financing and instalment solutions provider. By partnering with Infobip, zingala leveraged both conversational experience platform integrated with a CDP for an end-to-end conversational experience with hyper-personalized options. This resulted in a 53% SMS click-through rate and a 19% rise in push notification open rate.

Learn more about how Infobip CPaaS solutions and a hyper-personalization strategy can boost customer engagement and revenue by downloading the report at Hyper-personalization: Intelligent customer engagement for business growth – Infobip.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

Infobip and PLDT Enterprise Join Forces to Combat SMS Fraud, Ensuring Safer Messaging for Customers

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Manila, Philippines, 12 March, 2025 – PLDT Enterprise, the corporate arm of PLDT, is partnering with global cloud communications platform Infobip to enhance SMS security for its subscribers. By integrating Infobip’s advanced Anam Protect Firewall solution into Smart Communications Inc. (Smart)’s network, PLDT is reinforcing its commitment to delivering innovative and secure solutions for its customers.

The integration of the Anam Protect Firewall has reduced the incidence of spam and smishing experienced by Smart subscribers, ensuring a safer cyber space environment for customers. Leveraging Infobip’s expertise as the leading omnichannel firewall provider—ranked number one by Rocco for several consecutive years—this solution sets a benchmark for both person-to-person (P2P) and application-to-person (A2P) messaging security.

The Anam Protect Firewall is hosted within PLDT Enterprise’s infrastructure, utilizing state-of-the-art VITRO Data Centers for maximum security and redundancy. This advanced setup enables faster SMS delivery, improved network efficiency, and an enhanced user experience while protecting subscribers from fraudulent messaging practices.

Since the implementation of Anam Firewall in Smart’s network, it has successfully blocked over 1.3 billion instances of spam, SIM farm activities, and fraud attempts targeting Smart subscribers from August 2024 to January 2025—enhancing network security and safeguarding customers from digital threats.

A Shared Commitment for a Safer Communications

Infobip’s expertise in the messaging space, bolstered by its global footprint and technical capabilities, made it a natural partner for this initiative. “This partnership underscores our continuing commitment to solutions that matter. By working with Infobip, we are ensuring that Smart’s network delivers not only speed and reliability but also unparalleled security for our customers,” said Josh Montecillo, Assistant Vice President and Head of Enterprise and International Wireless Product Management at PLDT Enterprise.

The Anam Protect Firewall brings to the table industry-leading capabilities that address the rising concerns of smishing and spam.

We are honored to be a trusted partner of PLDT on multiple levels for over a decade, securing all mobile end users under the PLDT and Smart umbrella. This partnership reinforces our shared commitment to spearheading the fight against fraud and spam. The number of blocked attempts is clear proof that we are tackling a real problem and addressing it in the best possible way”

Goran Valjak

Telecom Business Director at Infobip

Driving Innovation Through Collaboration

Backed by PLDT Enterprise’s unparalleled network and data center capabilities, Infobip’s Anam Protect Firewall solution is designed to handle high transaction throughput efficiently, ensuring subscribers receive their messages faster and with enhanced security. By integrating this solution, PLDT Enterprise continues to lead the way in digital innovation while addressing a growing need for safer communication platforms.

In addition, businesses can seamlessly switch to Smart’s secure and reliable 5G and 4G network through Mobile Number Portability while retaining their existing numbers. This ensures a smooth transition, allowing enterprises to benefit from Smart’s enhanced network coverage, robust security features, and superior customer support.

This initiative also aligns with the PLDT group’s broader sustainability and innovation goals specifically SDG 9 – Industry, Innovation, and Infrastructure. The growing partnership emphasizes the company’s dedication to creating technology-driven solutions that foster a secure and sustainable digital ecosystem for communities and businesses alike across the nation.

About PLDT Enterprise

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

For more information, visit pldtenterprise.com.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections.

For more information, visit www.infobip.com.

Global communications platform Infobip partners with NTT Com Online to provide omnichannel communications in Japan

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Vodnjan, Croatia, January 28, 2025 – Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform as a Service (CPaaS) technology localized for the Japanese market.

As communication needs evolve, businesses and brands increasingly seek innovative solutions to enhance customer engagement and meet communication requirements. This partnership combines the SMS and Voice quality of NTT group, the largest SMS provider in Japan, with Infobip’s market-leading CPaaS technology, delivering cutting-edge no-code omnichannel solutions and customer engagement solution Moments alongside its generative AI platform AI Hub. 

Through the collaboration with NTT, Infobip supports the Japanese market with a jointly localized CPaaS platform, providing services and payment options in Japanese. The platform is designed to seamlessly integrate with existing business systems, supporting SMS use cases and Voice services that are part of NTT Com Online’s offering to its customers. The partnership will add new channels such as webRTC, live-chat, and international SMS and Voice for the Japanese market.

Infobip is recognized as a global CPaaS leader by analyst firms such as Gartner and Metrigy. It is a trusted partner of multinationals like Microsoft, Apple, Meta, and Adobe, alongside innovative scale-ups such as Uber.  

Yoshie Tsukamoto, President and CEO at NTT Com Online, said: “We are excited to launch NTT CPaaS in collaboration with Infobip and hold the highest regard for Infobip’s technical excellence. NTT CPaaS is a communication platform built on three layers of top-tier services: highly reliable SMS and Voice solutions provided by NTT Com Online, world-class communication application technology from Infobip, and NTT Com Online’s extensive expertise in solutions and support within the Japanese market. We are dedicated to empowering businesses to enhance customer experiences by enabling seamless omnichannel communication with their end users through NTT CPaaS.”

Together with NTT Com Online, we are bringing transformative CPaaS solutions to Japan, enabling businesses to deliver omnichannel experiences that enhance customer engagement, drive innovation, and adapt to evolving communication needs in a connected world. We are excited to contribute our expertise and work closely with NTT to set new benchmarks in communication technology. We look forward to building and innovating together, delivering value for businesses in their digital transformation.”

Silvio Kutić

CEO at Infobip

About NTT Com Online

NTT Com online is a DX solution company within the NTT DOCOMO group. Its mission is to help clients “digitalize to realize” their businesses goals by offering cutting-edge DX solutions in three areas – ‘Business Messaging Services’, ‘ CX solutions’ and ‘Data & Analytics’.  In its specialized domains, NTT Com Online holds a leading market share and provides its solutions to over 3,000 enterprise clients.

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include: 

  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024) 
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023) 
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023) 
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023) 
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023) 
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)  

Infobip and Singtel Partner to Advance Customer Engagement for Singapore Businesses with Rich Communication Services

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Singapore, 24 October 2024 – Businesses in Singapore can now deliver next-generation customer experiences through rich, interactive messaging, thanks to a new partnership between global cloud communications platform Infobip and Asia’s leading communications technology group, Singtel. Rich Communication Services (RCS) marks a significant step forward in business messaging, empowering companies to transform ordinary mobile messages into interactive brand experiences that drive deeper customer engagement and boost conversions.

RCS is an evolution from SMS that delivers the advanced capabilities of over-the-top (OTT) messaging apps. This next-generation technology allows businesses in industries such as banking and finance, gaming, retail, and ecommerce to engage with customers in entirely new ways, offering:

  • Enhanced engagement: RCS empowers businesses to send rich media messages, including images, videos, and carousels, creating a more captivating and interactive experience for customers. Branded messaging options further enhance trust and recognition, fostering stronger customer relationships.
  • Seamless interactivity: RCS facilitates two-way communication, allowing customers to respond directly within messages or perform actions like booking appointments or making purchases without leaving the messaging interface. This streamlined approach enhances convenience and satisfaction.

As an experienced communication platform provider, Infobip works closely with telecoms globally to provide RCS to businesses, as it had already done successfully across Europe and Latin America. Leveraging this experience and expertise, businesses in Singapore can confidently roll out RCS services and capitalize on these benefits.  


Companies want to better engage their customers in more interactive ways, especially on their mobile devices. RCS provides customers with more personalized communication that will help businesses build stronger relationships and drive business results. We look forward to empowering organisations with this capability to help them build brand affinity with their customers.”

Terence Lai Tuck Leong

VP of Digitalisation, Products and Partnerships at Singtel Singapore


The introduction of RCS messaging marks a significant step for customer engagement in Singapore as businesses aim to elevate their communications to meet evolving consumer expectations. Singtel’s deep understanding of the Singaporean market, combined with Infobip’s global experience and expertise in RCS, will empower local businesses to connect with customers securely through rich, branded two-way conversations.”

Lim Jiun Kei

Head of Operator Partnership Region at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

PLDT Global and Infobip partner to enhance customer experience for Filipinos overseas with intelligent solutions

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PHILIPPINES, MANILA, 9 SEPTEMBER 2024 – PLDT Global Corporation (PLDT Global) has signed a partnership with Infobip, a global cloud communications platform, to utilize conversational solutions to boost customer experience on the TinBo (Tindahan ni Bossing) platform.

PLDT Global is the international unit of the Philippines’ leading integrated telco network PLDT, Inc., and its TinBo platform is a one-stop online marketplace that enables Filipinos living overseas to buy load, pay bills, send vouchers, and other digital products for their families in the Philippines.

Present at the ceremonial signing event between PLDT Global and Infobip held at the sidelines of the 20th Asian Carriers Conference (ACC) in Mactan, Cebu were PLDT Global President and CEO Albert V. Villa-Real, PLDT Global Chief Operating Officer Edith Gomez-Cudiamat, Infobip Sales Director Cecile Perez Tizon, and Infobip Regional Telecom Growth Lead Johan Jensen.

“We at PLDT Global are continuously evolving to level up our quality of service to global Filipinos, that is why we are delighted to partner with a technology leader who shares the same passion and vision in utilizing artificial intelligence and omnichannel solutions to improve our business operations and customer experience,” said Villa-Real.

Under this partnership, TinBo will be able to engage with customers in their preferred social media channels and purchase products via TinBo’s over-the-top (OTT) digital channel such as WhatsApp and Messenger. It also enables TinBo to cater to customer inquiries or concerns via automated, always-on communication support and live agents, manage, analyze, and create meaningful and personalize customer interactions through a cloud contact center solution, and design an intelligent chatbot that can respond to concerns in real-time and human-like conversations.

“Through this partnership, Infobip will enable PLDT Global to provide an enhanced customer experience using state-of-the-art conversational solutions, delivering always-on communication to overseas Filipino workers through the channels they use daily. We are committed to ensuring that they have easy access to services and support that enhance their quality of life and keep them connected to their loved ones,” said Tizon.

Through TinBo, Filipinos living overseas can acquire a Smart Virtual Number (SVN), enabling them to have secure digital identities for their Philippine transactions. Filipinos can also receive important OTPs from their e-wallets and e-banks in the Philippines via SVN, providing access to relevant financial services to help them manage their funds.

This partnership between PLDT Global and Infobip is aligned with the PLDT Group’s broader goal of elevating the quality of life of Filipinos wherever they may be.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)

GenAI Enables Customer Experiences in APAC to Reach Their Full Potential

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KUALA LUMPUR, Malaysia, August 26 – Global cloud communications platform Infobip has released a new report with research insights by leading analyst firm IDC. The new Infobip eBook titled “Unlocking the potential of GenAI in CX” takes a closer look at how GenAI is enabling businesses to scale their customer service operations and provide more proactive and impactful customer experiences. Generative AI (or GenAI) is already making waves globally as companies and brands begin embracing this cutting-edge technology.

It is anticipated that by the end of 2027, the proportion of AI investments across the APAC region in GenAI will increase from 15% to 29%. Several business functions are being prioritized for GenAI initiatives – among the top areas that C-Level Execs are looking into using GenAI are Operations (47%), Customer Experience (38%), and Marketing (33%). The report also highlighted that APAC business sectors that are adopting GenAI are also following a similar trend as global top adopters of GenAI, especially within the Transportation and Logistics (74%), Telco, Media and Entertainment (72%), Financial Services (59%), and Healthcare and Life Sciences (54%) sectors.   

How GenAI Improves Customer Experiences

Business leaders have long recognized the importance of having superior customer experiences and improved operational efficiency, but they face numerous challenges that have prevented them from effectively carrying out their CX strategies. Among the top factors include the accelerated pace of tech adoption such as GenAI (33%), rising costs of CX transformation services (32%) and increased digital offerings from competitors (31%).

Leveraging GenAI-augmented solutions may just be the ticket for companies looking for a way out of their CX challenges. GenAI empowers customers to curate their own rich customer journeys and quickly troubleshoot problems while allowing businesses to scale and publish high-quality creations to multiple digital channels. GenAI is also capable of identifying patterns in unstructured data, automatically mapping them to be more understandable for businesses.

Research shows that 69% of CEOs in APAC see AI as a significant opportunity for business growth and differentiation. At Infobip, we are helping businesses of all sizes leverage AI to transform customer interactions. We believe that GenAI will enable businesses to create fully automated flows, delivering welcome messages, product recommendations, and support —both before and after purchase — through a single automated conversation. As AI continues to evolve, we can expect increased customer satisfaction, better marketing and sales conversions, improved operations and lower customer support costs.”

Ivan Ostojic

Chief Business Officer at Infobip

Slow Adoption Despite a Record of Successes

Despite the huge potential of GenAI to revolutionize customer experiences, only 18% of APAC businesses are still in the early stage of AI adoption while 64% have either leveraged AI or Machine Learning in selected use cases. Just 18% of APAC businesses have advanced AI/ML capabilities. GenAI’s slow adoption among organizations may be due to certain key challenges that need to be addressed first, such as regulatory compliance and security concerns.

“GenAI is set to transform how we design, implement, deliver, and scale customer experiences. In IDC’s June 2023 Future of Customer Experience Survey, 35% of CX executives believe that innovations like GenAI and Web3 will be most pivotal in shaping their future CX strategies. Amidst economic uncertainties and rising costs, businesses must focus on differentiating themselves through value-driven, empathetic customer experiences, to stay competitive in an increasingly digital marketplace” said Nikhil Batra, Senior Research Director, IDC Asia-Pacific.

Despite the slow rollout of GenAI, several brands have already seen success in integrating GenAI into their CX strategies, such as Apollo 24/7, India’s largest multi-channel digital healthcare platform. The brand leveraged Infobip’s Answers AI-powered technology to create a more personalized and seamless digital healthcare experience to improve overall customer experience. By enabling GenAI digital assistance, Apollo 24/7 saw faster problem resolution and a higher conversion rate through intelligent chatbots.

With GenAI technology quickly becoming more sophisticated and advanced, APAC brands investing in GenAI are poised to greatly stand out from the competition and drive business growth. Organizations interested in embarking on GenAI customer journeys must choose a seasoned and trained local tech solution partner that is well-versed in conversational customer experiences. Once organizations have cleared the initial hurdles of GenAI, both customers and clients can enjoy the best of everything that GenAI technology can offer.

To learn more about how GenAI is enabling businesses to provide more proactive and impactful customer experiences, download the “Unlocking the potential of GenAI in CX” eBook here.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)