Infobip at 20: the AI era is here, and the next 20 years start now

Infobip sets out why the shift to agentic AI represents the biggest opportunity in its history 

Skip to table of contents

Vodnjan, Croatia – 13 April 2026 – Global AI-first cloud communications platform Infobip today marks the 20th anniversary of its founding. With Infobip AgentOS now live and agentic AI moving from pilot to production globally, Infobip is entering its most significant chapter in its history. 

Founded on 13 April 2006 by Silvio Kutić and Izabel Jelenić in Vodnjan, Croatia, with a €25,000 loan, Infobip bootstrapped to a billion-dollar valuation before its first external funding round in 2020, growing from core SMS into an omnichannel communications platform spanning more than 15 natively integrated channels. 

Infobip predicts agentic AI will define the next decade of customer communication with personal AI agents autonomously managing complex customer interactions, from booking travel to resolving billing issues, communicating directly with a brand’s own AI systems by 2030. Gartner® forecasts “that by 2028, AI agents will outnumber human sellers tenfold but less than 40% of sellers will report that AI agents have improved their productivity” [1]. Research, conducted in collaboration with MIT, shows just 5% of GenAI pilots currently deliver measurable business value, with fragmented data and disconnected systems the leading barriers [2]. Infobip’s AgentOS platform addresses this directly, unifying customer data across marketing, sales, and support into a single AI-native orchestration layer, enabling enterprises to deploy agentic AI at scale with human oversight built in. 

As Infobip marks its 20th anniversary, the company remains focused on what it set out to do in 2006: use technology to bring people closer together. That focus has been shaped by two decades of continuous innovation and co-creating with customers and partners. 


When we registered the company, the commercial court initially rejected the name. We had to explain to the clerk why we chose ‘info’ and ‘bip’, arguing that bip captured the beep of the now nostalgic Nokia 3310 message sound that everyone recognised. Making the case for ideas before the world catches up is what we have always done, and it is exactly what we are doing now with agentic AI.”

Izabel Jelenić

Chief Technology Officer and Co-Founder of Infobip

In the agentic AI era, real-time customer proximity is no longer optional

Infobip believes the businesses that will succeed in the agentic AI era are those that stay closest to the end customer. Infobip is also working to connect search intent directly to RCS for Business conversations, enabling real-time engagement from search results. By 2030, Infobip anticipates this kind of contextual, channel-native responsiveness will be the baseline expectation for every brand interaction. 


Twenty years gives you perspective. We have watched communication evolve from SMS to omnichannel to conversational AI, and what is coming next is the most transformative shift yet. We’ve spent two decades building the global infrastructure and enterprise trust that the agentic AI era demands. We are entering our most ambitious chapter.”

Silvio Kutić

CEO and Co-Founder of Infobip

Find out more about Infobip’s 20-year journey and what comes next: www.infobip.com/20-years-anniversary. 

[1] Gartner, Gartner Predicts By 2028 AI Agents Will Outnumber Sellers by 10X—Yet Fewer Than 40% of Sellers Will Report AI Agents Improved Productivity, November 2025: https://www.gartner.com/en/newsroom/press-releases/2025-11-18-gartner-predicts-by-2028-ai-agents-will-outnumber-sellers-by-10x-yet-fewer-than-40-percent-of-sellers-will-report-ai-agents-improved-productivity. GARTNER is a trademark of Gartner, Inc. and/or its affiliates.

[2] State of AI in Business 2025 Report, produced in collaboration with MIT’s Project NANDA: https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement 

Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting. 

Skip to table of contents

Vodnjan, Croatia – April 7th, 2026 – Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards.  

With their reach and availability on all mobile phones around the world, SMS and WhatsApp are a part of the most reliable messaging services and are a staple platform for businesses’ communication strategies. Their ability to deliver messages almost instantaneously makes them ideal channels for time sensitive campaigns, like award shows that need to quickly process viewer voting campaigns. 


Across numerous industries like retail, finance, travel and more, SMS and WhatsApp are established, staple channels to dependably reach customers and intended audiences.Telescope has built something remarkable – turning millions of viewers into active participants in real-time. Our work with Telescope is only the latest use case to display how this reliable service can be deployed for effective two way communication or through additional channels as fan expectations evolve.” 

Goran Juršić

Chief Growth Officer at Infobip

Each year, Infobip processes billions of SMS & WhatsApp messages across its platform. While channels like RCS, and iMessage continue to gain traction as popular messaging channels, both channels with their exceptional engagement, high conversion rates, and strong ROI, continue to be a key component in omnichannel strategies. According to Infobip’s 2025 Messaging Trends Report, most brands are using SMS plus the most popular chat app in the region (WhatsApp, iMessage, etc.), to effectively engage with targeted audiences.  

With millions of people tuning into live TV competitions and shows, Telescope is known for bringing viewers directly into these programs in real-time through live voting, trivia, and interactive experiences for some of the most popular televised events. Through this partnership, Telescope uses Infobip’s SMS and WhatsApp product offerings to enhance fan engagement campaigns, ensuring viewers can participate in the action, regardless of where they are in the world. 


Our mission is to turn viewers into participants, and the key to doing that at scale is meeting the audience where they already are.Our partnership with Infobip allows us to offer a frictionless, highly scalable solution that removes traditional barriers to entry.”

Ori Nakar

Managing Director at Telescope

To learn more about Infobip, visit https://www.infobip.com/ 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip brings together more than 1,000 engineers and reaffirms strong focus on AI

Celebrating its 20th anniversary, Infobip’s DevDays shows how the business is investing in its people and platform to build AI into daily decisions 

Skip to table of contents

Vodnjan, Croatia, 2 April 2026 – AI-first cloud communications platform Infobip, which celebrates its 20th anniversary this month, brought together over 1,000 of its engineers from across the world for DevDays 2026, with the goal of strengthening AI competencies and exploring what it means to be an AI-first business.

The event showcased how teams across the business are using AI in their daily work to build more conversational, personal customer experiences that drive loyalty for businesses and brands. Over the last 20 years, Infobip has focused on helping businesses communicate better with their customers, at scale, across every channel.

As highlighted at the event, for Infobip artificial intelligence is not merely a future strategic goal, but an ongoing process already taking place at all levels of the organisation. Within Infobip’s global communications platform, and a reach of more than seven billion mobile devices globally, AI is becoming an inseparable part of the company’s strategy and is built into the way it develops products and goes to market.

Infobip’s DevDays 2026 was a celebration of engineering excellence and made it clear that AI products are only as good as the people behind them, highlighting why it’s so important to invest in people, empowering them with the skills and knowledge to work confidently with AI.


We have always been innovators, it is part of our identity and our culture. The combination of who we are and the direction technology is evolving gives us the opportunity to move faster, build better, and continuously raise the bar. Artificial intelligence must be deeply embedded in the way we think, design, make decisions and execute. That is why we place particular focus on developing internal competencies and a deep understanding of artificial intelligence at all levels of the organisation – from engineering to business functions – in order to build a solid foundation for developing advanced AI solutions for the global market.”

Izabel Jelenić

Co-founder and Chief Technology Officer of Infobip

AgentOS, Infobip’s intelligent foundation for autonomous customer communications, exemplifies its AI-first approach. AgentOS combines AI agents, people, data and channels into a single environment to help businesses choose the right channel, trigger the next action and bring in a human when needed, all on Infobip’s global infrastructure.


Being AI-first does not mean blindly automating processes, but deliberately embedding artificial intelligence into the way we design and improve our work. We are systematically reshaping our operating model: measuring where AI accelerates work, automating repetitive tasks and redirecting energy toward decisions and outcomes that AI cannot take over. Artificial intelligence brings speed, scalability and analytical power, while people retain judgement, creativity, context and trust.”

Saša Erak

VP Engineering at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip supports thousands of startups and scaleups through Startup Tribe Programme

In the first five years of the programme, Infobip has provided significant value in products and services to members, helping them build and scale customer communications worldwide 

Skip to table of contents

Vodnjan, Croatia, 26 March, 2026 – Global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, has supported thousands of startups and scaleups from over 120 countries in the first five years of its Startup Tribe Programme.  

Infobip launched its Startup Tribe Programme in May 2021 to help mission-driven startups and scaleups to build and manage their customer communications and engagement strategy and grow their business. It does this by providing access up to $60,000 in credits for Infobip’s services and its global network of advisors, investors, and accelerators. In the first five years, Infobip has provided millions in the value of products and services to its programme members.   

By eliminating the need to build a global communications infrastructure from the ground up, Infobip’s programme enables startups and scaleups to focus on what really matters: developing their product and scaling their business. 


HotelSync is proud to be a rapidly growing hospitality tech provider, and Infobip’s Startup Tribe programme has played a key role in supporting our scaling journey. Being part of Infobip Startup Tribe has been a gamechanger for HotelSync. Infobip’s platform has been instrumental in automatizing and optimizing essential workflows, from reliable transactional emails and secure OTP verifications to leveraging advanced tools like WhatsApp. Crucially, the generous credit programme has allowed us to reallocate significant resources from infrastructure costs directly into sales and marketing, which is often the biggest challenge for growing startups. Beyond the programme, we are committed Infobip users because of the platform’s exceptional stability and amazing support.”

Ilija Milovic

Startup Tribe member, Co-Founder & CTO at cloud property management system HotelSync


Infobip’s Startup Tribe programme gave us the support and credits we needed to accelerate our growth. The service has been amazing, and the platform does exactly what it is supposed to do, enabling our team to integrate quickly and ensure reliable communication with our users. Having a partner that provides stable infrastructure and responsive support has helped us focus on scaling Cleanster and delivering a better experience for both cleaners and customers.”

Gloria Oppong

Startup Tribe member, Co-Founder and CEO at Cleanster


In first five years, our Startup Tribe Programme has helped new and ambitious firms achieve their business objectives and scale up through the engagement and reach offered by our global communications platform. As we celebrate Infobip’s 20th anniversary, our goal is to help the startups and scaleups we support to reach two decades in business with access to our market-leading services and global network of world-class investors, funds, and accelerators.” 

Lucija Reić

Startup Ecosystem Team Lead at Infobip

Startups and scaleups interested in joining the Startup Tribe program can apply here, where they gain access to Infobip’s communication infrastructure, technical support, and mentorship as part of the initiative, at no cost. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Bolsters Fraud Protection for Enterprises with T-Mobile Network API Offerings

Infobip’s platform and T-Mobile’s network APIs aim to strengthen security and mitigate fraudulent mobile activity. 

Skip to table of contents

Vodnjan, Croatia – March 24, 2026 – Global AI-first cloud communications platform Infobip is extending security measures for enterprise customers as a go-to-market partner. Now, T-Mobile’s network APIs work seamlessly with Infobip’s platform to enhance user verification with the goal of reducing fraudulent activity. 

Consumer trust in mobile communications has steeply declined over the years amid rising cybercrime and fraudulent mobile activity, renewing urgency for telecom providers to prioritize advanced security measures at scale. Network APIs make it possible for developers to communicate with various telecom operators to verify device possession and authenticate user identities in-app while delivering the secure and simplified end user experience consumers want.  

Interacting with different telecom networks has long been challenging for enterprises, as each operator historically presented distinct, custom APIs — complicating integration, app development, and scale. CAMARA Open Gateway APIs are changing this by establishing a common standard across MNOs, aggregators, and developers, removing a critical barrier and making telecom capabilities far more accessible. By integrating T-Mobile’s advanced network APIs with Infobip’s omnichannel platform, enterprises can deploy a seamless solution that enhances verification and fraud prevention capabilities for partners and end customers.  


Staying ahead of the increasingly complex and evolving cybercrime landscape has long been a priority as one of the largest telecom providers. We are committed to empowering businesses with Network APIs that mitigate mobile fraud and keep digital experiences secure, meeting the expectations of today’s digitally savvy consumers.” 

Dirk Mosa

SVP, Spectrum, Wholesale & Roaming at T-Mobile


T-Mobile is strengthening its business offering for partners and end customers by partnering with a GSMA Open Gateway-certified company, Infobip, to offer network APIs through a reliable and safe platform. Network APIs can play a crucial role in helping enterprises increase security and reduce fraudulent activity. So, the GSMA is proud to see these leading organizations unify their efforts and capabilities to tackle these challenges together from North America to the rest of the world.” 

Henry Calvert

Head of Networks at GSMA

Infobip boasts a robust partner network with global carriers, working with mobile network operators, MVNOs, and ISPs to deliver unmatched secure conversational experiences for telco companies’ enterprise and SMB customers. 


The influx of fraudulent activity carried over mobile networks is heightening the need for businesses and their networks to fortify their security capabilities, from authentication processes to verifying user accounts. As more complex fraudulent activity over mobile networks exacerbates growing mistrust from audiences, businesses must be proactive in assuring protection for their customers. This is exactly what we’re doing with T-Mobile and our global carrier partners – helping enterprises keep their customers safe through carrier-grade network capabilities amid rising consumer prioritization of reinforced security in our digital ecosystem.” 

Marcelo Frizzo

VP of Strategic Accounts in North America at Infobip

To learn more about Infobip, visit https://www.infobip.com/ 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip’s 20-year analysis of 3.8 trillion messages reveals rise of omnichannel, RCS and AI-driven communication

Analysis of 628 billion interactions in 2025 highlights the shift to conversational experiences, with nearly 98% of traffic now sent by customers using multiple channels

Skip to table of contents

Vodnjan, Croatia, 19 March 2026 – AI-first cloud communication platform Infobip has released its Messaging Trends Report 2026, offering a comprehensive analysis of the current state of business communication. Drawing on data from 628 billion mobile interactions in 2025 and a historical review of 3.8 trillion messages over the past 20 years, the report charts the evolution from single-channel messaging to complex, AI-powered omnichannel experiences.

The data reveals a shift in how brands engage with customers. While SMS remains a critical pillar for reliability, accounting for 62% of traffic, the growth of rich, conversational channels is accelerating. RCS traffic grew 3x globally last year, with 70x increase in North America. Meanwhile, WhatsApp continues to dominate the conversational landscape, facilitating 91% of all conversational AI interactions on the platform, marking a 25% increase year over year.

Key findings:

  • Agentic AI is enabling the next major steps in business messaging. Moving beyond simple chatbots, AI agents are now capable of autonomous, goal-driven interactions, orchestrating complex customer journeys across channels.
  • Single-channel communication is now obsolete for global brands. Ten years ago, 73% of platform traffic was single-channel. By 2025, that figure has dropped to just 2.3%, as 98% of interactions now span multiple channels.
  • RCS is now mainstream in many regions. Beyond the growth in North America, Latin America saw a 7x increase, and APAC grew by over five times.

Our 20-year anniversary data set gives us a unique vantage point to see not just where we are, but where we are going. The story is clear, the era of the simple notification is over. We are shifting towards a diverse ecosystem where brands orchestrate conversations across WhatsApp, RCS, Email and Voice. The future is omnichannel, conversational, and increasingly powered by Agentic AI. In this new world, Infobip provides the infrastructure enabling businesses to meet their customers on the right channel, at the right time, with the right message.”

The photo of Ante Pamukovic

Ante Pamuković

Chief Revenue Officer at Infobip

As Infobip marks 20 years of innovation, the launch of the Messaging Trends Report 2026 sets the stage for the company’s next evolution, enabling autonomous, AI-driven customer experiences through its new AgentOS platform.

For more insights, see the Messaging Trends Report 2026 here: https://www.infobip.com/messaging-trends-report.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Vero Transforms Customer Experience with Infobip’s one-stop omnichannel platform

Leading Brazilian ISP leverages Infobip’s SaaS solutions and Network APIs to drive growth 

Skip to table of contents

Vodnjan, Croatia – 27 February 2026 – Global AI-first cloud communications platform Infobip has partnered with Vero, one of Brazil’s largest telecommunications companies, to strengthen customer engagement for the Internet Service Provider (ISP). The partnership has strengthened Vero’s national expansion and achieved a 16x return on investment. 

Infobip’s omnichannel communications platform enabled Vero to digitalize critical customer journeys including notifications, scheduling, self-service and payments. Unified campaigns across SMS and WhatsApp created a seamless customer experience while significantly improving operational efficiency and reducing costs.  

Alongside a 16x return on investment, the partnership also delivered estimated savings of BRL 500,000 annually, including BRL 110,000 in call center costs. Debt collection returns increased by 194 percent, and invoice resending dropped by 65 percent within three months. 


With a clear purpose, Vero delivers high-quality internet, with 100% fiber optic technology, to cities in the interior of Brazil, aiming to be an operator “the size of each customer’s world.” The company focuses on providing a truly stable and fast connection, prioritizing close and efficient customer service to stand out from the major operators. That’s why we needed a communication platform that met our high service standards. Infobip helped us digitize customer interactions on a large scale, from billing to technical support, providing a 16x return on investment and strengthening our ability to serve residential and commercial customers throughout Brazil.”

Eduardo Vale

CIO at Vero


This partnership shows how telecom providers can unlock measurable value by combining our SaaS solutions with Network APIs. Vero’s success highlights the power of our one-stop omnichannel platform that includes WhatsApp, automation, and data driven engagement to improve efficiency and customer outcomes.”

Janeth Rodriguez

VP of Revenue for LATAM at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

About Vero

Vero is a Brazilian telecommunications company that provides services to both the residential (B2C) and corporate (B2B) markets, offering voice and data solutions, fiber broadband, mobile data, digital services, Software as a Service (SaaS), Hardware as a Service (HaaS), among others.  With presence in nine states and the Federal District, across more than 425 cities, the company brings a strong customer-centric culture to 1.4 million subscribers in the South, Southeast, and Central-West regions of Brazil. Vero connects 4.5 million users through a robust, high-performance infrastructure spanning 77,000 km of network, including 24,200 km of backbone and 55,200 km of FTTx. 

Recent award wins:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip is set to launch AgentOS to orchestrate autonomous AI-driven customer journeys at scale

New platform reinforces Infobip’s shift to AI-first customer experience in its 20th year 

Skip to table of contents

Vodnjan, Croatia, 26 February 2026 – Global AI-first cloud communications platform Infobip, which celebrates its 20th anniversary this year, is set to launch its AI-native fully managed solution AgentOS. The new platform builds on Infobip’s recently launched AI Agents, the intelligent foundation for autonomous customer communications. AgentOS is a major step in Infobip’s evolution from communications platform to intelligent orchestration layer for the AI era, enabling businesses to move from campaigns and workflows to autonomous, goal-driven interactions. 

AI communication models enable autonomous customer communications, hyper-personalization and highly engaging content across multiple channels. However, AI agents need a unified view of all customer touchpoints to deliver such benefits. Businesses must eliminate data silos. Yet readiness is low. Few enterprise AI agent projects reach production due to unstructured data and internal barriers. AgentOS overcomes these barriers, operationalizing AI safely and at scale across the enterprise. 

AgentOS combines Infobip’s Conversational Customer Data Platform with real-time journey orchestration to deliver one and two-way contextual engagement across all natively integrated channels. The platform unites marketing, sales and support into one AI-native platform to connect every customer touchpoint into a seamless journey. This means fewer disconnected tools, faster execution and measurable improvements in customer conversion, satisfaction and lifetime value. 

Infobip’s real advantage lies in its human-in-the-loop model, where AI manages scalability and efficiency, and human specialists intervene to address complex issues, continuously training and refining the AI agents. Retailers and eCommerce companies are at the forefront, delivering hyper-personalized experiences, while healthcare and finance sectors are quickly embracing AI-powered solutions to improve patient care with a strong focus on trust, security, and regulatory compliance. 

Moreover, modular components, MCP interfaces, open APIs, and intuitive user interface elements enable fast deployment, integration or standalone use. Brands can start with one use case, enhance customer experience and scale to other use cases quickly. Built-in security and compliance ensure every interaction is trusted, giving enterprises the confidence to automate without losing control. Automation and analytics power hyper-personalized engagement and operational efficiency at scale. 


AgentOS is the control layer where AI agents, data, channels and customer intent come together to decide what happens next in every interaction. It leverages our omnichannel foundation to enable AI agents to operate autonomously across SMS, RCS, email, WhatsApp, voice, and more, adapting in real-time to optimize content, channel and timing based on customer context. With more than 15 natively integrated channels, Infobip is uniquely positioned to deliver agentic AI at scale.”

Krešo Žmak

Chief Innovation Officer at Infobip

Infobip has integrated Model Context Protocol (MCP) servers into its platform to provide AI agents with communication superpowers. By creating a universal language where AI agents can interact with third-party systems, Infobip’s MCP servers enable AI agents to book flights, set up two-factor identification and more. No matter if a brand uses an Infobip or third-party agent, they can make the most of Infobip’s global omnichannel communications platform to complete real AI-first customer tasks end-to-end. 

AgentOS is available directly from Infobip on 1 April. More about AgentOS here. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and ESA boost asteroid impact alerts with instant voice calls 

New partnership accelerates response times for critical planetary defense alerts

Skip to table of contents

Vodnjan, Croatia – 24 February 2026 – Global cloud communications platform, Infobip, has partnered with the European Space Agency (ESA) to improve the delivery of asteroid impact alerts via Infobip’s Voice API solutions. Using Infobip’s platform, ESA personnel now receive instant voice calls, enabling faster, 24/7 alerts for potential asteroid impacts. 

Understanding the trajectories of asteroids, particularly those approaching Earth, known as near-Earth objects (NEOs), is crucial and time sensitive. As single asteroid impact 65 million years ago wiped out most life on Earth, it is vital for the ESA to identify all hazardous asteroids to better understand their physical characteristics and the potential consequences of an impact. 

Previously, ESA personnel were notified via email, often when they were offline and unavailable. By integrating Infobip’s Voice API solutions, ESA’s Meerkat Asteroid Guard, responsible for analysing and tracking NEOs can now send real-time voice call alerts, regardless of the time or location, greatly accelerating the process of alerting personnel with timely and invaluable data about potential asteroid impacts to prevent potential harm to Earth. 


This new partnership allows us to respond faster and more effectively to potential imminent asteroid impacts, ensuring we collect critical data to better understand these natural threats. Receiving instant alerts has significantly improved our response times and our ability to study these events.”

Richard Moissl

Head of European Space Agency’s Planetary Defence Office

Following a successful testing phase, it was found that the voice messaging system works in 100% of applicable cases, with key results revealing the following: rapid alerts, as two high-probability asteroid impact predictions resulted in voice call alerts sent within five minutes of the detection of the probable impacts; and timely data collection, while the event caused no damage due to the impactor being very small, ESA was able to collect valuable scientific data from the events. Importantly, the partnership has significantly improved communication, as Infobip’s solution ensures real-time alerts, allowing faster decision-making during critical asteroid follow-up situations.


Infobip’s platform is built to ensure critical communications reach recipients without delay. By enabling ESA to receive instant voice calls, we’re helping them make faster decisions and gather crucial data for planetary defence. This partnership shows how mobile technology and instant messaging apps can support scientific and planetary protection goals.”

Mirza Hadžić

Sales Director Europe at Infobip

Special thanks to Infobip’s Damir Šegon who played a major role in this big project.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

About European Space Agency (ESA)

The European Space Agency (ESA) is an intergovernmental organisation dedicated to space exploration and scientific research. Its Planetary Defence Office (PDO) works to protect Earth from potential asteroid and comet impacts through monitoring, research, and technological development. 

Australian Motoring Service Adds Support for Apple’s Roadside Assistance via Satellite through Infobip 

Off-grid communication brings enhanced safety and reliability to drivers with iPhone 14 or later

Skip to table of contents

Vodnjan, Croatia – 23 February 2026 – Global cloud communication platform Infobip supports Apple’s Roadside Assistance via satellite feature through Australian Motoring Service (AMS).* The groundbreaking technology enables drivers with iPhone 14 or later to request help and text with AMS — even in areas without cellular coverage — marking a significant advancement in automotive safety and customer service in Australia. 

According to the Australian Government, many parts of Australia’s regional and remote areas have no or poor mobile reception, which can make roadside assistance challenging.  

By leveraging Apple’s Roadside Assistance via satellite on Infobip’s Cloud Contact Center solution, AMS provides critical support to stranded motorists in remote locations, including isolated highways, national parks, and mountainous regions.   


At AMS, our priority is ensuring the safety and security of drivers across Australia. With Apple’s Roadside Assistance via satellite and Infobip, we can take a leap forward in fulfilling that mission. We’re at the forefront of roadside assistance and will continue working to protect our drivers.”

Rebecca Stenhouse

Chief Executive Officer at AMS


This integration demonstrates how innovation can overcome geographical barriers and increase driver safety when it matters most. By combining our robust messaging infrastructure with Apple’s Roadside Assistance via satellite feature, we’re giving AMS customers unparalleled peace of mind, no matter where their journeys take them.”

Harsha Solanki

VP & General Manager of Asia-Pacific at Infobip

Key features of Roadside Assistance via satellite include: 

  1. Alternative connectivity: This feature maintains communication when terrestrial networks fail or are unavailable, ensuring connection during disasters. 
  2. Precise location sharing: Roadside Assistance via satellite enables precise location sharing, which is crucial for roadside assistance providers who need to quickly and accurately pinpoint the location of individuals in distress. 
  3. Text communication: This feature allows essential messages between users and roadside assistance providers. 

*Apple’s satellite features were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. Roadside Assistance is only available to vehicles located on or near a public road. Off-road recovery is not provided.  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)