Infobip strengthens leadership to drive growth and innovation

Infobip announces key leadership changes with promotions of internal executives, effective 1 January 2026

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Vodnjan, Croatia – 14 January 2026 – Global cloud communications platform Infobip, today announced a series of key leadership changes, effective 1 January 2026, supporting the company’s rapid growth and innovation agenda. These appointments promote experienced leaders from within the company, reflecting Infobip’s commitment to nurture internal talent and aligning leadership with strategic goals to deliver greater value to customers and partners.

Krešo Žmak has been appointed as Chief Innovation Officer (CINO), a new position in which he will lead company-wide change initiatives ensuring that innovation efforts are tightly aligned with business goals. As AI is the driving force of innovation, a big focus will be on enabling and accelerating AI adoption across Infobip’s product portfolio and steering the organization’s broader transformation into an AI-first company. 

Ante Pamuković has been named Chief Revenue Officer (CRO). In his new role as CRO, Ante Pamuković is the strategic architect for revenue driving sustainable growth through global alignment, innovation, and operational excellence. One of the key priorities will be leveraging automation through AI and Go-To-Market strategies to enhance the value and experience delivered to Infobip’s customers worldwide.

In addition, Veselin Vuković is joining the Board of Directors as Chief Alliances Officer. Veselin, who joined Infobip in 2010, has been Chief Alliances Officer since January 2025 and now takes on responsibilities as new Board member overseeing Infobip’s business operations and is responsible for approving key governance, strategic, and operational decisions.

Furthermore, Igor Dvoršak has been promoted to Senior Vice President of Operations, overseeing all VP General Managers to streamline organizational structure and enhancing regional coordination. Igor also takes responsibility for Strategy Development and Market Intelligence, enabling a more integrated approach to leveraging insights that drive operational excellence and support for regional teams.


By appointing these senior executives from within the company, we are strengthening our leadership framework to seize the opportunities ahead. Having grown with Infobip for many years, these leaders embody our company’s journey. This year, we celebrate our 20th anniversary, marking two decades of innovation and growth. To support our long-term strategy and maintain our lead, we must be prepared to continually restart and evolve, consistently adapting to the needs of our customers and the market.”

Silvio Kutić

CEO and founder at Infobip

About Infobip:

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Frost & Sullivan names Infobip as a leader in CPaaS Radar report

Leading analyst firm recognizes Infobip’s industry-leading growth, innovation, and customer experience across its Communications Platform as a Service 

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Vodnjan, Croatia – 08 January 2026 – Leading global communications platform Infobip has been recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan. Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform. Its AI-infused stack includes GenAI-powered chatbots, journey automation, and real-time personalization. 

Frost & Sullivan’s evaluation criteria emphasized three key dimensions: innovation excellence, customer impact, and market leadership. Infobip scored highly in product innovation, with its expansion into conversational AI, identity verification, and contact center solutions enabling businesses to overcome the complexity of modern customer communications. The platform’s ability to reach over seven billion mobile devices across six continents through 10k+ connections positions Infobip uniquely in the market. 

The firm highlighted Infobip’s ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey. Infobip drives innovation in network APIs, delivering capabilities such as SIM swap detection, number verification, and device location to enable fraud prevention, secure authentication, and personalized customer experiences. This strong performance has also been recognized with Frost & Sullivan’s 2025 Customer Value Leadership Recognition for the company’s overall excellence in the network API industry. 

By combining its SMS Messaging Hub and RCS Messaging as a Platform capabilities with strong connections to mobile network operators and the developer community, Infobip’s CPaaS enablement solution allows telecom operators to unlock CPaaS revenue more efficiently. Frost & Sullivan recognizes that this integrated approach, together with Infobip’s strategic partnerships, makes the company a preferred choice for pioneering network API solutions. 


This recognition from Frost & Sullivan validates our vision of building a single platform that simplifies customer communications for businesses worldwide. Our growth comes from listening to what the market needs and building reliable, innovative solutions that help brands connect with their customers in meaningful ways, on every channel.” 

Krešo Žmak

Chief Innovation Officer at Infobip


Infobip has distinguished itself as a frontrunner in the CPaaS market, building on its deep expertise and market-leading technological solutions, as well as extensive relationships with communication service providers. With a focus on fostering trusted, interactive, omnichannel interactions, Infobip continues to shape the landscape of digital communications.” 

Elka Popova

VP of Connected Work from Frost & Sullivan

For the complete Frost & Sullivan analysis and market insights, read the full report

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)  
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)  
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)  
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)  
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)  
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)  
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)   
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)  
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)  

Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences

Black Friday interactions grow by 15% year-on-year, marking a new milestone for Infobip’s global communications platform

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Vodnjan, Croatia – 03 December 2025 – Infobip, the leading global cloud communications platform for customer engagement, identified a remarkable upswing in its Black Friday messaging traffic, with use of Rich Communication Services (RCS) surging 277% on Black Friday 2025 compared to the previous year. Email also remained a strong channel of choice among both retailers and consumers, showing an impressive 241% year-on-year increase, signaling that promotional and transactional communications continue to drive engagement during shopping peaks. 

Black Friday is no longer just a single day. The search for attractive deals extends beyond Friday, with consumers from around the globe seeking products, better price offers, and reliable, easy communication channels to connect with their favourite brands. Infobip identified significant increases in interactions not only in North America, but also in other key regions. In LATAM, channels such as WhatsApp (+46%), Email (+61%) and RCS (+464%) all saw strong growth. Europe posted impressive gains as well, with SMS up 65%, Voice 25%, WhatsApp 162%, and RCS 361%. In APAC, Email was a standout driver with a 243% increase, while Voice (+84%) and WhatsApp (+13%) also rose. These results reinforce that Black Friday has grown well beyond its North American origins to become a truly global event. 

Retailers worldwide are accelerating their adoption of messaging channels that deliver visually rich, interactive, and highly personalised experiences. During the Cyber Week period, which encompasses Black Friday through to Cyber Monday, Infobip saw interesting growth, with interactions rising from 11.6 billion in 2024 to 12.2 billion in 2025, a 5.17% year-on-year increase. 

Infobip also identified that RCS and WhatsApp together generated 504.8 million interactions, up 27.3% year-on-year, underscoring the global shift toward richer customer communications, during the Cyber Week period. RCS especially was one of the fastest growing channels this shopping season, up 209.4% from 2024. Email remained as a popular channel, rising 322.6%, driven by steady growth in promotional use. 


Our data shows how rapidly RCS is becoming the way people shop and communicate. The surge in adoption proves that retailers are embracing channels that offer richer experiences, higher engagement, and better outcomes. With consumers seeking for more options and offers, spending reached higher levels during the weekend between Black Friday and Cyber Monday. To meet this customer demand, brands must be well set and invest in immediacy, relevance and personalised interactions.”

Silvio Kutić

CEO at Infobip

Infobip’s global platform delivered smooth and reliable customer journeys throughout the week, helping businesses handle high volumes of promotions, updates, and transactions without delay. For further insights on how consumer behavior evolves during peak season, read our latest blog on Holiday Shopping Trends

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip unveils 2026 trends poised to transform customer engagement and digital ecosystems

AI automation, Rich Messaging and platform integration set to reshape industries

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Vodnjan, Croatia – 27 November 2025 – Global cloud communications platform Infobip today announces its predictions for 2026, spotlighting transformative trends set to redefine how businesses engage customers and operate across sectors. Central to these shifts are the mainstream adoption of AI-powered agents, the expansion of super apps as integrated ecosystems, and the rise of privacy-first AI models enabling scalable, compliant automation.


2026 will be a breakthrough year as generative AI and omnichannel communication converge to redefine customer engagement and digital ecosystems. Retail and eCommerce sectors are already leading the way with hyper-personalized experiences, while healthcare and finance are rapidly adopting AI-driven solutions to enhance patient care and security. Crucially, the future of customer service lies in a human-in-the-loop approach – where AI-powered automation works hand-in-hand with human expertise to deliver both efficiency and empathy.”

Silvio Kutic

Silvio Kutić

CEO at Infobip

AI Agents will handle the majority of customer interactions

By 2026, AI-powered agents are expected to manage up to 95% of customer engagements, providing instant, personalized support 24/7. These agents are evolving beyond basic FAQ bots into human-like, agentic models capable of complex, autonomous communication. Customer service is rapidly transforming, with both voice bots and chat-based agents supported by human-in-the-loop technology. Companies are already deploying AI chatbots to handle routine banking inquiries and eCommerce order tracking, while advanced voice bots are unlocking new opportunities to automate and enhance customer conversations. This empowers human agents to focus on complex cases and ensures customers receive fast yet empathetic service.

Super apps and Rich Messaging channels drive seamless customer journeys

Platforms such as WhatsApp and Rich Communication Services (RCS) are evolving into super apps that integrate marketing, communication, and payment functionalities within a single interface. Businesses are leveraging RCS for secure, interactive chats that enable customers to complete entire journeys in-channel. Retailers use RCS to send interactive product carousels allowing customers to browse, purchase, and schedule delivery, all within the chat interface. Similarly, healthcare providers are enabling appointment booking and bill payment via WhatsApp, simplifying patient interactions.

Data management is the biggest challenge for AI solutions

While much of today’s AI innovation relies on large, generic AI models, we’re also seeing interest in smaller, domain-specific language models that run on standard or on-premises hardware that offer data privacy and compliance while delivering accurate, context-aware responses. The biggest challenge facing advanced AI is data: how to efficiently collect, unify, prepare and activate first-party and internal data for customer experience. Infobip is determined to help businesses overcome fragmented data silos and unlock the full potential of advanced automation and unified customer journeys. The emphasis is placed on integrating internal data sources to fuel better targeting and lead assignment, while ensuring compliance and privacy. Industry leaders are prioritizing security and regulatory compliance over rapid product launches to protect users and build trust.


As we look ahead to 2026, our focus remains on empowering businesses to unlock new opportunities and lead in an evolving digital landscape. As we navigate this digital transformation journey, we are excited to continue co-creating innovative solutions together with our partners and customers.”

Silvio Kutic

Silvio Kutić

CEO at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and MoneyGram Haas F1 Team Unveil Interactive Fan Quiz to Accelerate Digital Engagement

Global tech company powers new interactive experiences for MoneyGram Haas F1 Team
 

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Vodnjan, Croatia – 26 November 2025: Global cloud communications platform Infobip is partnering with the MoneyGram Haas F1 Team to launch an innovative digital fan engagement campaign, designed to bring racing fans closer to the action. Leveraging Infobip’s CXOP platform and WhatsApp conversational assistant, the campaign introduces a gamified quiz experience that redefines how fans interact with their favourite team.

With a shared commitment to engineering excellence and digital innovation, Infobip and MoneyGram Haas F1 Team are pushing boundaries both on and off the track. The new campaign invites fans to participate in a three-round quiz: Practice, Qualifying, and Race! mirroring the excitement of a race weekend. Fans compete for the chance to win a MoneyGram Haas F1 Team cap and replica polo signed by Esteban Ocon and Ollie Bearman, with the highest score and fastest time in the Race round taking the prize.

Infobip’s technology enables seamless engagement across multiple digital touchpoints, including Facebook and Instagram ads and direct WhatsApp messages for opted-in fans. The quiz, hosted on Infobip’s CXOP platform, challenges fans to collect points and race against the clock while providing valuable insights into their behaviour and preferences.


Infobip is revolutionising fan engagement through innovative technology. Our partnership with the MoneyGram Haas F1 Team demonstrates how gamification and conversational AI can create memorable, interactive experiences that simulate the excitement of a race. By leveraging our CXOP and WhatsApp technologies, we’re not only enhancing the fan journey but also providing valuable insights into fan behaviour and preferences.”

The photo of Ante Pamukovic

Ante Pamuković

President of International Business at Infobip

The partnership is designed to enhance the overall fan experience during the racing season, grow the MoneyGram Haas F1 Team’s fanbase, and strengthen both brands’ presence in the digital space. Infobip will provide ongoing support, consultancy, and analytics to track engagement and optimise future campaigns, while MoneyGram Haas F1 Team delivers exclusive content and prizes to fans.

By collecting fan data and opt-ins, the campaign lays the foundation for future personalised communications and engagement initiatives, showcasing Infobip’s commitment to leveraging technology to create meaningful connections between brands and their audiences.

Infobip was recently awarded Silver at The Drum Awards in the B2B Partnerships and Collaboration category, recognizing the success of our MoneyGram Haas F1 Team launch campaign and the strength of our partnership.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip wins Silver at The Drum Awards for MoneyGram Haas F1 Team partnership

The collaboration has been recognised with a Silver Award at this year’s The Drum Awards Festival

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Vodnjan, Croatia – 20 November 2025 – Global cloud communications platform Infobip has been awarded Silver at this year’s The Drum Awards Festival, recognised in the B2B Partnership or Collaboration category for its innovative work with the MoneyGram Haas F1 Team.

Infobip’s partnership with the MoneyGram Haas F1 Team was selected for its innovative approach to sports fan engagement and its ability to bring the action and information from inside the race pit walls into fans’ pockets. In collaboration with the MoneyGram Haas F1 team, Infobip encouraged MoneyGram Haas F1 Team fans to opt in to ongoing content via WhatsApp or RCS messaging channels. Existing MoneyGram Haas F1 Team app users could receive in-app updates, powered by an AI engine that tailored content and cadence accordingly.

The partnership has achieved impressive results already. The Miami race partnership launch featured a hero video, fan hub, and media roundtable. Within 14 days, the story landed in 503 articles, with 688M potential reach, £2.25M AVE, and 79% positive sentiment.

At the Italian race in Monza, Infobip and the MoneyGram Haas F1 Team launched an interactive quiz to boost sign-up. Social ads challenged fans to test their MoneyGram Haas F1 Team knowledge for prizes. Results beat benchmarks: engagement and conversion soared, with cost per sign-up at £0.20 – nearly 80% below industry norms.

Commenting on the win, Ben Lewis, Vice President of Marketing & Growth at Infobip, said:


We’re delighted that our collaboration with the MoneyGram Haas F1 Team has been recognized by The Drum Awards. This Silver award underscores the power of partnerships and reflects our commitment to innovation and delivering next-generation fan experiences globally. This is just the beginning for Infobip and the MoneyGram Haas F1 Team as we inspire organizations to get closer to their audiences.”

Ben Lewis

Vice President of Marketing & Growth at Infobip

The award recognizes the strength of a multi-year strategic partnership between Infobip and MoneyGram Haas F1 Team, which seeks re-imagine how fans connect with a team via digital communications. The collaboration leverages Infobip’s omnichannel messaging and conversational technology to deliver richer, personalized fan experiences around race weekends.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billionmobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Surges 269%

RCS set to be the fastest growing communications channel this Black Friday and Cyber Monday

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Vodnjan, Croatia, 11 November 2025 – Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences. 

Rich Communication Services (RCS) will be the fastest-growing channel in 2025, with volumes rising 161% on Black Friday and 269% on Cyber Monday worldwide. SMS remains the leading retail channel with nearly 2.7 billion interactions. 

In the US, more than 1.9 billion SMS messages are expected, while RCS volumes surge to over 57 million, a dramatic increase from 2024. WhatsApp engagement is up 44%, and email volumes rise more than 50% on Cyber Monday. US consumers surveyed by Infobip plan to spend mainly between $250 and $1,000 on Black Friday. 

Across Europe, RCS volumes are expected to grow more than sixfold on Black Friday and fivefold on Cyber Monday, with WhatsApp nearly tripling. Email usage surges over 50%, supported by a 37% increase in SMS on Black Friday. UK consumers mostly plan Black Friday spending under £250, with many willing to spend up to £1,000, indicating strong retail engagement and combined sales reaching several billion pounds. Similarly, consumers in Italy, Spain, and Germany generally plan moderate spending between €250 and €500, reinforcing a healthy but cautious retail outlook. 

Email remains the dominant channel for promotions and confirmations in Europe, with Southern markets favoring SMS, and Northern markets showing growing openness to richer chat formats. 


Black Friday and Cyber Monday have evolved from single-day events into month-long conversations. With Apple adopting RCS and brands focusing on hyper-personalized experiences, AI-powered conversational commerce is transforming retailer-consumer engagement.” 

Ben Lewis

Vice President of Marketing & Growth at Infobip

Infobip’s 2025 forecast underscores the growing impact of omni-channel communication in driving meaningful commerce. 

Discover more shopping season insights here: https://www.infobip.com/blog/shopping-season-survey 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Nissan and Infobip achieve 200% increase in engagement with AI-driven WhatsApp campaign

AI-powered voice game sets new standard for digital marketing

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Vodnjan, Croatia, 5 November 2025 – Nissan has redefined customer engagement by partnering with global cloud communications platform Infobip to pioneer a first-of-its-kind Agentic AI campaign. Nissan Kingdom of Saudi Arabia (KSA) leveraged Infobip’s newly launched Conversational AI Gamification, an AI-powered toolset that enables playful, immersive experiences across messaging channels. The marketing campaign utilized Infobip’s Vocalize feature, an AI-powered voice game where users competed to win a brand-new Nissan Magnite. Participants used their voices to match an audio waveform to the outline of a car, directly within WhatsApp. This innovative approach transformed lead generation into an engaging competition, driving user participation and brand interaction.  

For Nissan KSA, the campaign enhanced brand awareness, increased engagement time, simplified lead acquisition, and stronger brand affinity. The innovative format also provided a cost-effective acquisition channel through chat-based journeys. The campaign achieved remarkable results: a 200% increase in session engagement, a 68% conversion rate from users reaching the competition stage, over 3,400 chatbot sessions, and 1,000 new user profiles created in 5 days.   


Conversational AI Gamification is transforming the way brands can connect with their audiences. By combining AI, voice technology, and gamification, we’re enabling global companies like Nissan to create engaging experiences that drive connections, capture valuable user data, and elevate customer experiences.”

Ervin Jagatić

AI Business Unit and Product Director at Infobip


We aimed to boost Magnite awareness and remain top-of-mind. Partnering with Infobip on this pioneering AI-powered WhatsApp voice game has transformed customer engagement; Making it fun, interaction, and rewarding. This demonstrates Nissan Saudi Arabia’s dedication to innovation and superior customer experience.”

Karma Al-Ajlani

Deputy General Manager – Customer Experience at Nissan Saudi Arabia

Conversational AI Gamification includes two key features. Vocalize, an AI-powered voice game where users match their audio to specific patterns or shapes, and Augmentation, which offers seamless transition from chat to immersive digital environments via smartphone cameras.

The success of the Nissan KSA campaign underscores Infobip’s position as a leader in conversational experiences and AI innovation in marketing engagement. By enabling brands to create these unique, interactive campaigns, Infobip is helping its clients lead in digital transformation and customer engagement. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and the MoneyGram Haas F1 Team Redefine Fan Engagement in Austin

MoneyGram Haas F1 Team interactive platform, powered by Infobip, provides fans a personalized experience at scale

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Vodnjan, Croatia – 16 October 2025 – Global cloud communications platform Infobip and the MoneyGram Haas F1 Team are launching an interactive fan experience to deepen fan connections during the race week in Austin, Texas. With this latest collaboration, Infobip is reinforcing the MoneyGram Haas F1 Team’s image as a tech-forward, fan-first team in the digital era. Powered by RCS and WhatsApp, through this one-to-one engagement with thousands of fans simultaneously, Infobip is boosting the MoneyGram Haas F1 Team’s fan experience through richer race day experiences.

Ahead of the race on 17 October, Infobip and the MoneyGram Haas F1 Team will roll out an interactive platform, both at the circuit and remotely, with the chance to gamify the race day outcome and win team memorabilia. This will be available via WhatsApp and Rich Communication Services (RCS) messaging. RCS is the next generation messaging protocol for smart phones that offers interactive features and branding opportunities that can help enhance fan engagement.

Infobip and the  MoneyGram Haas F1 Team’s collaboration at the U.S. race in Austin comes after the partnership launch in May. This announcement also follows the launch of a click-to-WhatsApp conversational assistant at the Monza and Singapore race weekends. As part of the multi-year partnership, the MoneyGram Haas F1 Team is deploying Infobip’s technology to connect with fans in new, personalized ways that drive loyalty.


Our work with Infobip is empowering us to communicate and interact with fans in a modern, personalized way that provides them with a better experience. Through Infobip’s technology, MoneyGram Haas F1 race fans can engage with their favorite team no matter where they are located.”

Mark Morrell

MoneyGram Haas F1 Team’s Director of Marketing


Together, Infobip and the MoneyGram Haas F1 Team are in the pole position when it comes to transforming the way fans interact with their favorite sports teams. We’re delivering winning fan experiences that drive loyalty to the MoneyGram Haas F1 Team by offering richer, more interactive fan journeys.”

Ivan Ostojić

Chief Business Officer at Infobip

Infobip’s Conversational Experience Orchestration Platform (CXOP) makes the MoneyGram Haas F1 Team a leading contender when it comes to enhancing the digital experience for fans, and interactive quizzes are only the start. Together, the two brands known for engineering excellence and innovation are navigating a roadmap that includes future phases such as AI-powered race predictions, personalized content recommendations based on fan preferences, and integration with augmented reality features that will bring fans even closer to the race day experience. Infobip and the MoneyGram Haas F1 Team will also explore advanced simulator integrations, giving fans virtual access to the team’s performance data and training insights.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About MoneyGram Haas F1 Team

2025 sees MoneyGram Haas F1 Team celebrate its tenth season in the FIA Formula 1 World Championship. The first American Formula 1 team to compete in the sport since 1986, MoneyGram Haas F1 Team made an immediate impression with a memorable points-scoring debut at the 2016 Australian Grand Prix. Founded by industrialist Gene Haas – owner of Haas Automation, the largest CNC machine tool builder in North America with over 80 outlets globally – MoneyGram Haas F1 Team is headquartered in Kannapolis, North Carolina in the United States with additional operations in Banbury, England and Maranello, Italy. Technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing further underline MoneyGram Haas F1 Team’s commitment to excellence within Formula 1. Domestically Gene Haas remains a stalwart of the American motorsport scene having started his own NASCAR team in 2002. A 2008 partnership with champion driver Tony Stewart led to the renamed Stewart-Haas Racing becoming a powerhouse operation winning two NASCAR Cup titles and two NASCAR Xfinity championships through to the end of the program in 2024. Haas’s personal dedication to NASCAR continues with the creation of Haas Factory Team for 2025 – running in both the Cup and Xfinity series.

Infobip recognized by Juniper Research as an Established Leader in Mobile Messaging Fraud Prevention Market

Top place ranking coincides with Cyber Security Awareness month 

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Vodnjan, Croatia – 15 October 2025 – Global cloud communications platform Infobip has been ranked as the number one Established Leader in the Mobile Messaging Fraud Prevention Market by analyst firm Juniper Research. Infobip was rated highest among 21 vendors based on capacity, capabilities, product offering and market positioning, according to Juniper Research. The company achieved the top score in 10 out of 11 evaluation criteria, including product strength and market presence.  


Infobip’s expanding global footprint is a key asset in combating Artificially Inflated Traffic (AIT), with its strong presence in North America playing a particularly strategic role. Infobip’s leading position in the RCS business messaging market also positions the company well to address the anticipated rise in fraud across the channel.”

Ardit Ballhysa

Senior Research Analyst at Juniper Research

Overall, Infobip’s anti-spam and anti-fraud solutions provide reliable, adaptive, and data-driven protection. Its offerings enhance safety and trust for all messaging stakeholders and ensure compliance with regional- and operator-specific regulations. 


Mobile messaging fraud is a critical risk for telcos and enterprises, and we’re fully committed to preventing such fraud for our customers. This top ranking by Juniper Research underscores our leadership, but we’re not stopping here. We will continue to innovate to safeguard our clients and the wider ecosystem.”

Adrian Benić

Chief Product Officer at Infobip

This recognition comes during Cyber Security Awareness month, themed “Stay Safe Online,” which highlights simple, practical steps to protect against cyber threats. Infobip continues to advance its fraud prevention solutions to help keep customers and messaging ecosystems secure, supporting wider efforts to build a safer digital world.  

See the Juniper Research Mobile Messaging Fraud Prevention Market 2025-2030 report here: https://www.infobip.com/analyst-reports/infobip-a-leader-in-juniper-research

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)