Floward scales customer service to handle 13x peak demand with Infobip AgentOS 

AI-powered customer service enables seamless experiences during peak seasons 

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Vodnjan, Croatia – 25 June 2026 – Global AI-first cloud communications platform Infobip has partnered with Floward, the leading online flower and gifting company in the Middle East and the UK, to transform customer service using AI agents on Infobip’s AgentOS platform. By moving beyond traditional rule-based chatbots to agentic AI, Floward now handles up to 13x higher peak-day conversation volumes while maintaining fast response times and high customer satisfaction. 

As a same-day delivery business built around major occasions such as Mother’s Day, Valentine’s Day, and Ramadan, Floward experiences intense seasonal demand spikes. Working with Infobip’s AI consultants, Floward redesigned its customer journeys on Infobip AgentOS, deploying a multi-agent system that intelligently routes conversations to specialized AI agents for tasks such as address collection, FAQs, and order changes, with seamless escalation to live agents when needed. 

A key innovation is the use of orchestrated WhatsApp journeys, where recipients are guided through address collection directly in chat, while AI agents handle related questions within the same conversation. The entire solution was designed, tested, and deployed in under two months. Floward is now extending the same Infobip AgentOS foundation to new, revenue-generating experiences, including an e-invitations feature where approval workflows, recipient notifications, and gift prompts are orchestrated through the platform. 


One of the biggest achievements of this transformation was proving that scaling customer service no longer means scaling headcount at the same rate. By combining AI agents, WhatsApp journeys, and customer data on a single platform, we significantly improved efficiency and automation while maintaining high service standards during our busiest periods. As a result, we reduced customer service costs by 15%, handled 54,000 conversations on Valentine’s Day alone, improved AI containment rates year over year, and consistently achieved one-minute response times with 95% SLA performance. This approach also helped us increase CSAT by 12 percentage points, even during extreme peak demand.” 

Lujain Mallosh

Customer Care Senior Manager at Floward


Floward’s peak-season challenges are a textbook example of where agentic AI delivers the most value. By orchestrating AI agents, WhatsApp Flows, and live agent escalation on a single platform, we helped Floward turn fragmented customer journeys into a seamless experience that handles extreme volume spikes while improving end-user service quality and delivery performance.”  

Emir Kalem

Head of Customer Success EMEA at Infobip

Read more about the partnership here: https://www.infobip.com/customer/floward

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)
  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and Digitas Middle East sign expansion of their strategic partnership to Power AI-Driven Customer Engagement for Global Brands

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Vodnjan, Croatia – 23 June 2026 – The global AI-first cloud communications platform Infobip, today announced a partnership with Digitas, the Marketing Transformation arm of the Publicis Groupe, the world’s foremost communications agency holding group. 

Under the partnership, Infobip and Digitas ME will build a joint service practice around the Infobip AgentOS platform, bringing together Infobip’s enterprise communications infrastructure and Publicis Groupe’s deep capabilities in data, AI, customer experience strategy, and media transformation. The partnership is supported by a global framework agreement with the roll out starting across MENA and APAC initially.  

The collaboration addresses a growing need: bringing together marketing transformation, AI-driven personalisation, and real-time business messaging into a single, coherent customer experience. Where Publicis Groupe shapes how global brands engage their customers, across media, data, loyalty, and commerce, Infobip provides the communication infrastructure to make those engagements happen at scale, across every channel, in real time.  

Analyst firm Forrester highlights that “AI agent adoption intent is high: 88% of decision-makers at director level and above at B2B enterprises report that they’re adopting or planning to adopt AI agents, according to Forrester’s State Of Customer Obsession Survey, 2025.” (1)


Through the partnership, Digitas ME will build a dedicated practice of certified Infobip specialists, embed Infobip AgentOS capabilities into client engagement programs, and co-develop go-to-market solutions that combine Publicis’ data and creative capabilities with Infobip’s real-time communications and AI platform.”

Kareem Monem

CEO of Digitas Middle East & Turkey


This collaboration highlights the power of partnership. By co‑creating solutions with our partners at Publicis Groupe and leveraging AI at scale, we’re helping companies transform customer engagement and achieve measurable business impact globally.”

Krešo Žmak

Chief Innovation Officer at Infobip

(1) Source: “Align AI Agent Use Cases With Strategic Marketing Initiatives To Accelerate The Revenue Engine,” published 9 February 2026.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)
  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip ranked in top 25 of Fortune’s Europe’s Most Innovative Companies 2026

A strong result highlighting Infobip’s momentum in European tech innovation

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Vodnjan, Croatia – 18 June 2026 – Global AI-first cloud communications platform Infobip has been ranked in the top 25 of Fortune’s Europe’s Most Innovative Companies 2026, marking a strong rise on this year’s list. The announcement was made at VivaTech in Paris. Last year, Infobip entered Fortune’s inaugural ranking at number 68. This year, it climbs to 16!

The Fortune Europe’s Most Innovative Companies list, in partnership with the global research firm Statista, evaluates companies based on innovation culture, product development, and process improvements. Infobip’s rise reflects the accelerating momentum behind its AI-first strategy, including the launch of Infobip AgentOS, its AI-native fully managed solution that orchestrates autonomous AI-driven customer journeys at scale.

Infobip’s innovation credentials are further reinforced by its role in Important Project of Common European Interest (IPCEI) for Next Generation Cloud Infrastructure and Services (CIS), one of the EU’s largest coordinated research initiatives, bringing together 12 member states and more than 100 companies. The IPCEI-CIS project supports the research and development of Europe’s first interoperable data processing ecosystem for cloud and edge services, with a combined public-private investment aimed at building the next-generation cloud communications platform and strengthening Europe’s digital competitiveness. Within the IPCEI-CIS initiative, Infobip is developing a next-generation cloud communications platform that combines AI-powered services, secure data exchange, and interoperable communication capabilities to support Europe’s digital sovereignty and competitiveness.


As we mark our 20th year, we are very proud to be on Fortune’s list of Most Innovative Companies in Europe. We have spent years building the infrastructure that enterprises trust, with innovative technology that works for our customers. This recognition tells us we are on the right track.”

Silvio Kutić

CEO at Infobip


Europe’s most exciting companies are solving problems that matter. These companies are turning fresh ideas into real growth across industry and services, from manufacturing and energy to healthcare, technology, and consumer markets.”

Grethe Schepers

Lists Director, Europe at Fortune

The Fortune Europe’s Most Innovative Companies 2026 list can be found at: https://fortune.com/ranking/europes-most-innovative-companies/2026/

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)
  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Releases White Paper to Guide Enterprise Voice AI Strategies 

“Future-Proofing Your Investment in Voice AI: A Strategic Guide for Enterprises” leverages market intelligence to underscore Voice AI’s value for various organizational needs and inform modern communications strategies 

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Vodnjan, Croatia – 02 June 2026 – Global AI-first cloud communications platform Infobip has released a white paper developed in partnership with global technology analyst firm Omdia, which analyzes the progression of Voice AI in modern communication. The white paper, “Future-Proofing Your Investment in Voice AI: A Strategic Guide for Enterprises,” aims to inform enterprise leaders on best practices for deployment to uplevel customer experiences, as well as future-proofing their Voice AI investments.  

Voice AI adoption has seen significant growth on a global scale, with the market expected to reach $36 billion by the end of 2026. As organizations continue to progress toward AI maturity, they are increasingly facing integration complexities, security and privacy concerns, and fragmentation across multiple vendors. The Voice AI white paper provides enterprise decision makers with insight on how to make the most of their Voice AI investments and an in-depth understanding of its business value in addressing diverse organizational needs. 


Voice AI is much more than voice bots that autonomously handle routine customer queries, ranging from multilingual support tools for reaching global audiences to more human-like text-to-speech, speech-to-text, and direct speech-to-speech capabilities.With AI now established as a business necessity, organizations need deeper market insight on how these solutions feed into their bottom line. That’s why we chose to collaborate with Omdia on this research: to help leaders understand the growth of Voice AI adoption and its role in shaping customer relationships so they can develop modern CX strategies that amplify long-term loyalty.”

Mijo Soldin

Vice President of Telecom Strategy and Partnerships at Infobip


Our clients rely on us to help them navigate how emerging technologies are shaping their industries, so they can take the lead in their markets while adapting to the ever-changing digital landscape. AI is clearly a game-changer for businesses today. Through our own research and our collaboration with Infobip, organizations are gaining the deep market insights needed to create AI-driven experiences that resonate with today’s end users. These consumers are increasingly using AI tools in their daily lives, including how they engage with business partners.” 

Brent Kelly

Principal Analyst at Omdia

This white paper provides valuable insight for businesses to effectively meet rising consumer demand for Voice AI capabilities while progressing in their AI strategies. To access the full white paper, visit https://www.infobip.com/downloads/future-proofing-your-investment-in-voice-ai  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.  

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)  
  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)   
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)  
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)  
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)  
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)  
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)  
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)  
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)  
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)  

Consistently recognised: Infobip named a Leader in Gartner® Magic Quadrant™ for CPaaS again

Infobip positioned furthest for Completeness of Vision for the second year running

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Vodnjan, Croatia – 20 May 2026 – In a market that evolves constantly, consistency is rare. Global AI-first cloud communications platform Infobip has been named a Leader in the 2026 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS)(1) for the fourth consecutive year. For the second time, the company is positioned furthest for Completeness of Vision.

Two decades ago, Infobip began with a simple mission: use technology to bring people closer together. What has followed is a consistent pattern of building ahead of the market, moving from SMS to omnichannel communications, then conversational AI, and now with the launch of Infobip AgentOS, bringing agentic AI to enterprise scale.

Infobip views the Gartner recognition as a reflection of the company’s sustained ability to anticipate what comes next, not chase what’s trending today. Infobip AgentOS enables businesses to deploy AI agents that autonomously handle transactions, manage routing, and optimise workflows in real time, safely and at scale, with less manual intervention and faster execution than before. Rather than forcing enterprises into rigid workflows, Infobip enables customers to compose exactly the capabilities they need, unlocking use cases that simply weren’t possible before.

Read a complimentary copy of the Gartner CPaaS Magic Quadrant 2026 report here: https://www.infobip.com/analyst-reports/gartner-magic-quadrant-cpaas

(1) Gartner®, Magic Quadrant™ for Communications Platform as a Service by Lisa Unden-Farboud, Pankil Sheth, Ajit Patankar, 18 May 2026.

Gartner disclaimer

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Infobip.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent recognitions include:

  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip named a Leader in the 2026 Gartner® Magic Quadrant™ for Communications Platform as a Service

Recognized for Completeness of Vision and Ability to Execute

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Vodnjan, Croatia – 18 May 2026 – Infobip is excited to share that global AI-first cloud communications platform Infobip has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Communications Platform as a Service. Check back for a complimentary copy of the full report soon!

In Infobip’s view, this recognition reflects what the company has spent 20 years building: a communications platform that stays focused on what customers actually need and evolves as markets change. Infobip believes that recognition in a fast-moving market comes not from chasing trends, but from disciplined execution and a clear long-term vision.

As Infobip marks its 20th year of operations, the company thinks the shift to agentic AI represents the most significant transformation in customer communications in our history. Infobip believes enterprises need a partner that empowers them to move from campaigns and rigid workflows to autonomous, goal-driven interactions, while retaining the openness and flexibility to adapt as the technology evolves.


After 20 years, we’ve learned that the companies that endure are those that stay focused on their customers and don’t chase every trend. We believe that being named a Leader in the Gartner Magic Quadrant for CPaaS is a validation of our vision and the way we work with our customers: we listen, we execute, and we build in ways that give our customers choices.”

Silvio Kutić

CEO and Co-Founder of Infobip

Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. The Gartner Magic Quadrant evaluates vendors based on their Ability to Execute and Completeness of Vision. Infobip is honored to be included among the recognized vendors in this important report. Learn more about the Magic Quadrant.

Gartner®, Magic Quadrant™ for Communications Platform as a Service by Lisa Unden-Farboud, Pankil Sheth, Ajit Patankar, 18 May 2026.

Gartner disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent recognitions include:

  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

New research from Infobip finds disconnected data and systems prevent brands from automating customer journeys at scale

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Vodnjan, Croatia – 12 May 2026 – Global AI-first cloud communications platform Infobip’s 2026 Customer Experience (CX) Maturity Report reveals a widening gap between communications infrastructure investment and CX performance.

With ever-increasing customer expectations, achieving CX maturity is the goal for major global brands. This hinges on how well brands can build experiences on mobile channels. There is a fundamental difference between a simple fraud alert on SMS and a two-way WhatsApp chat that allows customers to act immediately.

While 96% of brands automate customer interactions in some way, few are delivering a seamless experience. Only 58% of brands say their channels are fully in sync, and 60% have centralized storage of customer data. But looking closer, only 27% use an orchestration platform, and 50% of brands say their tools are fully API-ready. This means half of brands struggle with connecting tools and data and many don’t use a unified platform to build truly seamless experiences.  

This fragmentation is stifling AI adoption and optimization and prevents a seamless customer experience. While over half (53%) of brands use agentic AI in their customer journeys, growth is being held back by disconnected data and trust in the technology. Organizations cite user trust (71%), data privacy (64%), and tech stack integration (41%) as the primary barriers to deeper AI deployment.  

CX Maturity looks at what brands are automating now, how they are doing it, and the potential that already exists in their tech stack to streamline AI adoption and scale growth.


Our CX Maturity report highlights a turning point for global brands this year. The race to adopt agentic AI is well underway, but CX Maturity will be the key differentiator between brands prepared to launch effective AI-powered journeys that last and the ones that will struggle with scaling their adoption. To move from basic automated responses to deep, seamless customer journeys, brands must overcome the dual barriers of fragmented systems and user trust.”

The photo of Ante Pamukovic

Ante Pamuković

Chief Revenue Officer at Infobip


Agentic AI has redefined the CX landscape with capacity to reason, plan, and implement across workflows. The challenge has now shifted from exploring the technology’s potential to implementing it, requiring enterprises to adapt their systems and build customer trust.”

Elka Popova

VP of Connected Work from Frost & Sullivan

CX maturity by sector

CX maturity analysis across sectors shows that retail and telecommunications jointly lead in journey automation, both scoring 32/100, while banking follows closely at 30/100. When it comes to sophistication, telecommunications stand out as the most advanced sector with 27/100, slightly ahead of retail (26/100), while banking at 21/100.  In terms of system potential, retail and telecommunications again share the top position with 59/100, indicating strong API‑ready infrastructures, while banking records a slightly lower score of 56/100. The findings indicate that all three sectors have substantial room to grow, particularly in the sophistication of their automated interactions.    

For more information and to view the full findings, download the CX Maturity Report here.

Understanding CX Maturity:

Infobip has ranked three sectors’ CX Maturity for their ability to deliver outstanding customer experiences with precision and consistency, by measuring three variables out of 100:

  1. Journey: which parts of the customer journey are automated with communication and mobile solutions.
  2. Sophistication: what tech and AI are used for automation and what features are enabled for each use case.
  3. System potential: measures the API-ready infrastructure organizations have in place – the communication solutions, channels, and capabilities already available that can be activated to improve customer journeys.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Meet the AI-powered fan companion: TGR Haas F1 Team RaceMate powered by Infobip

New always-on conversational agent with team race intelligence, team insights, and interactive experiences powered by Infobip AgentOS

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Vodnjan, Croatia – 30 April 2026 – Global AI-first cloud communications platform Infobip and TGR Haas F1 team are launching ‘TGR Haas F1 Team RaceMate powered by Infobip’, an AI-powered conversational fan companion on Apple Messages for Business and WhatsApp Business Platform. Always-on and always available, it delivers race intelligence for TGR Haas F1 Team: team race intelligence, grid positions, qualifying outcomes, sprint results, and full session schedules. The AI agent tracks drivers Ollie Bearman and Esteban Ocon with their individual championship standings and performance data in conversational format. 

The agent draws from a knowledge base covering driver biographies, team history, and circuit data, adapting to each user’s knowledge level. Every interaction begins with a schedule check, ensuring fans always know what’s happening right now. It proactively surfaces relevant information, suggests next actions, and maintains conversational flow to keep every interaction effortless and engaging. Delivered in short, succinct messages with the energy of a fellow fan in the grandstand and with smart quick-reply menus, the experience is designed for modern fans seeking instant access to team insights. 

Between race weekends, the AI-powered solution keeps fans engaged through gamified experiences: team knowledge quizzes with leaderboards, trivia, and the ability to browse official TGR Haas F1 team merchandise with virtual try-on technology, all without leaving the conversation. 

The conversational agent represents the evolution of the Infobip and TGR Haas F1 team partnership announced in Miami last year. Year one proved fan appetite for richer engagement through gamified activations. The foundational infrastructure for year two and beyond enables the partnership’s core promise: deeper connections between team and its global fanbase. Built on Infobip’s AgentOS technology, it scales to millions of fans while maintaining conversational quality and personalization. 


TGR Haas F1 Team RaceMate powered by Infobip transforms how we connect with our fanbase on their terms. An always-on companion that gives fans instant access to the race schedule, team race intelligence, team insights, and personalized experiences. We’re not just launching an agent; we’re building a deeper relationship with the global community that loves this team.”

Michael Heath

Senior Fan Engagement & CRM Manager at TGR Haas F1 Team


With this AI-powered fan companion, we’re putting technology in service of genuine relationships and demonstrating the business potential of conversational AI in sports. It provides what modern fans expect, driving loyalty, expanding fan reach and engagement depth in the digital era.” 

The photo of Ante Pamukovic

Ante Pamuković

Chief Revenue Officer at Infobip

TGR Haas F1 Team RaceMate powered by Infobip represents a new model for how sports teams can build direct, personalized, always-available relationships with their global fanbase. The fan companion launches during the Miami Grand Prix taking place from 1-3 May 2026 and will be available throughout the 2026 season on WhatsApp Business Platform and Apple Messages for Business.  

Read more about the partnership here: https://www.infobip.com/haas-f1-team-partnership

Resources:

Access TGR Haas F1 Team RaceMate powered by Infobip:
WhatsApp Business Platform via this link
Apple Messages for Business via this link

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip at 20: the AI era is here, and the next 20 years start now

Infobip sets out why the shift to agentic AI represents the biggest opportunity in its history 

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Vodnjan, Croatia – 13 April 2026 – Global AI-first cloud communications platform Infobip today marks the 20th anniversary of its founding. With Infobip AgentOS now live and agentic AI moving from pilot to production globally, Infobip is entering its most significant chapter in its history. 

Founded on 13 April 2006 by Silvio Kutić and Izabel Jelenić in Vodnjan, Croatia, with a €25,000 loan, Infobip bootstrapped to a billion-dollar valuation before its first external funding round in 2020, growing from core SMS into an omnichannel communications platform spanning more than 15 natively integrated channels. 

Infobip predicts agentic AI will define the next decade of customer communication with personal AI agents autonomously managing complex customer interactions, from booking travel to resolving billing issues, communicating directly with a brand’s own AI systems by 2030. Gartner® forecasts “that by 2028, AI agents will outnumber human sellers tenfold but less than 40% of sellers will report that AI agents have improved their productivity” [1]. Research, conducted in collaboration with MIT, shows just 5% of GenAI pilots currently deliver measurable business value, with fragmented data and disconnected systems the leading barriers [2]. Infobip’s AgentOS platform addresses this directly, unifying customer data across marketing, sales, and support into a single AI-native orchestration layer, enabling enterprises to deploy agentic AI at scale with human oversight built in. 

As Infobip marks its 20th anniversary, the company remains focused on what it set out to do in 2006: use technology to bring people closer together. That focus has been shaped by two decades of continuous innovation and co-creating with customers and partners. 


When we registered the company, the commercial court initially rejected the name. We had to explain to the clerk why we chose ‘info’ and ‘bip’, arguing that bip captured the beep of the now nostalgic Nokia 3310 message sound that everyone recognised. Making the case for ideas before the world catches up is what we have always done, and it is exactly what we are doing now with agentic AI.”

Izabel Jelenić

Chief Technology Officer and Co-Founder of Infobip

In the agentic AI era, real-time customer proximity is no longer optional

Infobip believes the businesses that will s쳮d in the agentic AI era are those that stay closest to the end customer. Infobip is also working to connect search intent directly to RCS for Business conversations, enabling real-time engagement from search results. By 2030, Infobip anticipates this kind of contextual, channel-native responsiveness will be the baseline expectation for every brand interaction. 


Twenty years gives you perspective. We have watched communication evolve from SMS to omnichannel to conversational AI, and what is coming next is the most transformative shift yet. We’ve spent two decades building the global infrastructure and enterprise trust that the agentic AI era demands. We are entering our most ambitious chapter.”

Silvio Kutić

CEO and Co-Founder of Infobip

Find out more about Infobip’s 20-year journey and what comes next: www.infobip.com/20-years-anniversary

[1] Gartner, Gartner Predicts By 2028 AI Agents Will Outnumber Sellers by 10X—Yet Fewer Than 40% of Sellers Will Report AI Agents Improved Productivity, November 2025: https://www.gartner.com/en/newsroom/press-releases/2025-11-18-gartner-predicts-by-2028-ai-agents-will-outnumber-sellers-by-10x-yet-fewer-than-40-percent-of-sellers-will-report-ai-agents-improved-productivity. GARTNER is a trademark of Gartner, Inc. and/or its affiliates.

[2] State of AI in Business 2025 Report, produced in collaboration with MIT’s Project NANDA: https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement 

Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting. 

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Vodnjan, Croatia – April 7th, 2026 – Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards.  

With their reach and availability on all mobile phones around the world, SMS and WhatsApp are a part of the most reliable messaging services and are a staple platform for businesses’ communication strategies. Their ability to deliver messages almost instantaneously makes them ideal channels for time sensitive campaigns, like award shows that need to quickly process viewer voting campaigns. 


Across numerous industries like retail, finance, travel and more, SMS and WhatsApp are established, staple channels to dependably reach customers and intended audiences.Telescope has built something remarkable – turning millions of viewers into active participants in real-time. Our work with Telescope is only the latest use case to display how this reliable service can be deployed for effective two way communication or through additional channels as fan expectations evolve.” 

Goran Juršić

Chief Growth Officer at Infobip

Each year, Infobip processes billions of SMS & WhatsApp messages across its platform. While channels like RCS, and iMessage continue to gain traction as popular messaging channels, both channels with their exceptional engagement, high conversion rates, and strong ROI, continue to be a key component in omnichannel strategies. According to Infobip’s 2025 Messaging Trends Report, most brands are using SMS plus the most popular chat app in the region (WhatsApp, iMessage, etc.), to effectively engage with targeted audiences.  

With millions of people tuning into live TV competitions and shows, Telescope is known for bringing viewers directly into these programs in real-time through live voting, trivia, and interactive experiences for some of the most popular televised events. Through this partnership, Telescope uses Infobip’s SMS and WhatsApp product offerings to enhance fan engagement campaigns, ensuring viewers can participate in the action, regardless of where they are in the world. 


Our mission is to turn viewers into participants, and the key to doing that at scale is meeting the audience where they already are.Our partnership with Infobip allows us to offer a frictionless, highly scalable solution that removes traditional barriers to entry.”

Ori Nakar

Managing Director at Telescope

To learn more about Infobip, visit https://www.infobip.com/ 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)