Vero Transforms Customer Experience with Infobip’s one-stop omnichannel platform

Leading Brazilian ISP leverages Infobip’s SaaS solutions and Network APIs to drive growth 

Skip to table of contents

Vodnjan, Croatia – 27 February 2026 – Global AI-first cloud communications platform Infobip has partnered with Vero, one of Brazil’s largest telecommunications companies, to strengthen customer engagement for the Internet Service Provider (ISP). The partnership has strengthened Vero’s national expansion and achieved a 16x return on investment. 

Infobip’s omnichannel communications platform enabled Vero to digitalize critical customer journeys including notifications, scheduling, self-service and payments. Unified campaigns across SMS and WhatsApp created a seamless customer experience while significantly improving operational efficiency and reducing costs.  

Alongside a 16x return on investment, the partnership also delivered estimated savings of BRL 500,000 annually, including BRL 110,000 in call center costs. Debt collection returns increased by 194 percent, and invoice resending dropped by 65 percent within three months. 


With a clear purpose, Vero delivers high-quality internet, with 100% fiber optic technology, to cities in the interior of Brazil, aiming to be an operator “the size of each customer’s world.” The company focuses on providing a truly stable and fast connection, prioritizing close and efficient customer service to stand out from the major operators. That’s why we needed a communication platform that met our high service standards. Infobip helped us digitize customer interactions on a large scale, from billing to technical support, providing a 16x return on investment and strengthening our ability to serve residential and commercial customers throughout Brazil.”

Eduardo Vale

CIO at Vero


This partnership shows how telecom providers can unlock measurable value by combining our SaaS solutions with Network APIs. Vero’s success highlights the power of our one-stop omnichannel platform that includes WhatsApp, automation, and data driven engagement to improve efficiency and customer outcomes.”

Janeth Rodriguez

VP of Revenue for LATAM at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

About Vero

Vero is a Brazilian telecommunications company that provides services to both the residential (B2C) and corporate (B2B) markets, offering voice and data solutions, fiber broadband, mobile data, digital services, Software as a Service (SaaS), Hardware as a Service (HaaS), among others.  With presence in nine states and the Federal District, across more than 425 cities, the company brings a strong customer-centric culture to 1.4 million subscribers in the South, Southeast, and Central-West regions of Brazil. Vero connects 4.5 million users through a robust, high-performance infrastructure spanning 77,000 km of network, including 24,200 km of backbone and 55,200 km of FTTx. 

Recent award wins:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip is set to launch AgentOS to orchestrate autonomous AI-driven customer journeys at scale

New platform reinforces Infobip’s shift to AI-first customer experience in its 20th year 

Skip to table of contents

Vodnjan, Croatia, 26 February 2026 – Global AI-first cloud communications platform Infobip, which celebrates its 20th anniversary this year, is set to launch its AI-native fully managed solution AgentOS. The new platform builds on Infobip’s recently launched AI Agents, the intelligent foundation for autonomous customer communications. AgentOS is a major step in Infobip’s evolution from communications platform to intelligent orchestration layer for the AI era, enabling businesses to move from campaigns and workflows to autonomous, goal-driven interactions. 

AI communication models enable autonomous customer communications, hyper-personalization and highly engaging content across multiple channels. However, AI agents need a unified view of all customer touchpoints to deliver such benefits. Businesses must eliminate data silos. Yet readiness is low. Few enterprise AI agent projects reach production due to unstructured data and internal barriers. AgentOS overcomes these barriers, operationalizing AI safely and at scale across the enterprise. 

AgentOS combines Infobip’s Conversational Customer Data Platform with real-time journey orchestration to deliver one and two-way contextual engagement across all natively integrated channels. The platform unites marketing, sales and support into one AI-native platform to connect every customer touchpoint into a seamless journey. This means fewer disconnected tools, faster execution and measurable improvements in customer conversion, satisfaction and lifetime value. 

Infobip’s real advantage lies in its human-in-the-loop model, where AI manages scalability and efficiency, and human specialists intervene to address complex issues, continuously training and refining the AI agents. Retailers and eCommerce companies are at the forefront, delivering hyper-personalized experiences, while healthcare and finance sectors are quickly embracing AI-powered solutions to improve patient care with a strong focus on trust, security, and regulatory compliance. 

Moreover, modular components, MCP interfaces, open APIs, and intuitive user interface elements enable fast deployment, integration or standalone use. Brands can start with one use case, enhance customer experience and scale to other use cases quickly. Built-in security and compliance ensure every interaction is trusted, giving enterprises the confidence to automate without losing control. Automation and analytics power hyper-personalized engagement and operational efficiency at scale. 


AgentOS is the control layer where AI agents, data, channels and customer intent come together to decide what happens next in every interaction. It leverages our omnichannel foundation to enable AI agents to operate autonomously across SMS, RCS, email, WhatsApp, voice, and more, adapting in real-time to optimize content, channel and timing based on customer context. With more than 15 natively integrated channels, Infobip is uniquely positioned to deliver agentic AI at scale.”

Krešo Žmak

Chief Innovation Officer at Infobip

Infobip has integrated Model Context Protocol (MCP) servers into its platform to provide AI agents with communication superpowers. By creating a universal language where AI agents can interact with third-party systems, Infobip’s MCP servers enable AI agents to book flights, set up two-factor identification and more. No matter if a brand uses an Infobip or third-party agent, they can make the most of Infobip’s global omnichannel communications platform to complete real AI-first customer tasks end-to-end. 

AgentOS is available directly from Infobip on 1 April. More about AgentOS here. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and ESA boost asteroid impact alerts with instant voice calls 

New partnership accelerates response times for critical planetary defense alerts

Skip to table of contents

Vodnjan, Croatia – 24 February 2026 – Global cloud communications platform, Infobip, has partnered with the European Space Agency (ESA) to improve the delivery of asteroid impact alerts via Infobip’s Voice API solutions. Using Infobip’s platform, ESA personnel now receive instant voice calls, enabling faster, 24/7 alerts for potential asteroid impacts. 

Understanding the trajectories of asteroids, particularly those approaching Earth, known as near-Earth objects (NEOs), is crucial and time sensitive. As single asteroid impact 65 million years ago wiped out most life on Earth, it is vital for the ESA to identify all hazardous asteroids to better understand their physical characteristics and the potential consequences of an impact. 

Previously, ESA personnel were notified via email, often when they were offline and unavailable. By integrating Infobip’s Voice API solutions, ESA’s Meerkat Asteroid Guard, responsible for analysing and tracking NEOs can now send real-time voice call alerts, regardless of the time or location, greatly accelerating the process of alerting personnel with timely and invaluable data about potential asteroid impacts to prevent potential harm to Earth. 


This new partnership allows us to respond faster and more effectively to potential imminent asteroid impacts, ensuring we collect critical data to better understand these natural threats. Receiving instant alerts has significantly improved our response times and our ability to study these events.”

Richard Moissl

Head of European Space Agency’s Planetary Defence Office

Following a successful testing phase, it was found that the voice messaging system works in 100% of applicable cases, with key results revealing the following: rapid alerts, as two high-probability asteroid impact predictions resulted in voice call alerts sent within five minutes of the detection of the probable impacts; and timely data collection, while the event caused no damage due to the impactor being very small, ESA was able to collect valuable scientific data from the events. Importantly, the partnership has significantly improved communication, as Infobip’s solution ensures real-time alerts, allowing faster decision-making during critical asteroid follow-up situations.


Infobip’s platform is built to ensure critical communications reach recipients without delay. By enabling ESA to receive instant voice calls, we’re helping them make faster decisions and gather crucial data for planetary defence. This partnership shows how mobile technology and instant messaging apps can support scientific and planetary protection goals.”

Mirza Hadžić

Sales Director Europe at Infobip

Special thanks to Infobip’s Damir Šegon who played a major role in this big project.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

About European Space Agency (ESA)

The European Space Agency (ESA) is an intergovernmental organisation dedicated to space exploration and scientific research. Its Planetary Defence Office (PDO) works to protect Earth from potential asteroid and comet impacts through monitoring, research, and technological development. 

Australian Motoring Service Adds Support for Apple’s Roadside Assistance via Satellite through Infobip 

Off-grid communication brings enhanced safety and reliability to drivers with iPhone 14 or later

Skip to table of contents

Vodnjan, Croatia – 23 February 2026 – Global cloud communication platform Infobip supports Apple’s Roadside Assistance via satellite feature through Australian Motoring Service (AMS).* The groundbreaking technology enables drivers with iPhone 14 or later to request help and text with AMS — even in areas without cellular coverage — marking a significant advancement in automotive safety and customer service in Australia. 

According to the Australian Government, many parts of Australia’s regional and remote areas have no or poor mobile reception, which can make roadside assistance challenging.  

By leveraging Apple’s Roadside Assistance via satellite on Infobip’s Cloud Contact Center solution, AMS provides critical support to stranded motorists in remote locations, including isolated highways, national parks, and mountainous regions.   


At AMS, our priority is ensuring the safety and security of drivers across Australia. With Apple’s Roadside Assistance via satellite and Infobip, we can take a leap forward in fulfilling that mission. We’re at the forefront of roadside assistance and will continue working to protect our drivers.”

Rebecca Stenhouse

Chief Executive Officer at AMS


This integration demonstrates how innovation can overcome geographical barriers and increase driver safety when it matters most. By combining our robust messaging infrastructure with Apple’s Roadside Assistance via satellite feature, we’re giving AMS customers unparalleled peace of mind, no matter where their journeys take them.”

Harsha Solanki

VP & General Manager of Asia-Pacific at Infobip

Key features of Roadside Assistance via satellite include: 

  1. Alternative connectivity: This feature maintains communication when terrestrial networks fail or are unavailable, ensuring connection during disasters. 
  2. Precise location sharing: Roadside Assistance via satellite enables precise location sharing, which is crucial for roadside assistance providers who need to quickly and accurately pinpoint the location of individuals in distress. 
  3. Text communication: This feature allows essential messages between users and roadside assistance providers. 

*Apple’s satellite features were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. Roadside Assistance is only available to vehicles located on or near a public road. Off-road recovery is not provided.  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip recognized as RCS for Business Leader by Juniper Research 

Recognition comes as Infobip celebrates its 20th anniversary 

Skip to table of contents

Vodnjan, Croatia, 19 February, 2026 – Global cloud communications platform Infobip has been named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard. The analyst firm scored Infobip as the top vendor out of 17 because of its superior capability and capacity, enhanced product and position and significant market presence.  

Juniper Research scores vendors on a range of factors including but not limited to their geographical reach, depth of partnerships, RCS value-added services, notable RCS deployments, and innovation. According to Juniper Research, Infobip stands out for its wide network of mobile operator connections for RCS for Business and its extensive geographic reach, including being the first provider to launch RCS messaging across all major US telecom carriers. Brands such as Virgin Atlantic are using Infobip’s RCS solutions to deliver interactive, conversational messaging that drives stronger customer engagement.  


With extensive mobile operator connectivity and global coverage, Infobip enables global brands to scale RCS for Business initiatives efficiently worldwide. Moreover, the platform’s ability to support brands through RCS sender registration with mobile operators helps accelerate onboarding, enabling enterprises to adopt RCS more quickly and at scale, and accelerate time to market.”

Molly Gatford

Senior Research Analyst, Juniper Research


RCS for Business took off last year following Apple’s support for RCS. With this increase in reach, Juniper Research expects enterprise adoption of RCS for Business to accelerate this year as brands look to explore how the channel can support end-to-end customer experiences. We are well-positioned to support this growth through our CPaaS offering, combining conversational experience orchestration with global messaging infrastructure and comprehensive customer engagement strengthened by our AI capabilities.”

Adrian Benić

Chief Product Officer, Infobip

Access the report here.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip Increases WhatsApp Performance by Over 60% with Marketing Messages API 

New optimization capabilities delivered a significant ROI boost for the Region 

Skip to table of contents

Vodnjan, Croatia – 10 February 2026 – Global communications platform Infobip, has levelled-up marketing performance with advanced optimization capabilities for their Marketing Messages API for WhatsApp, leading client Grupo Baguer to increase Return On Investment (ROI) by more than 60%.  

As a Premium Meta Partner, Infobip is among the first to offer sophisticated new features designed to navigate stricter user-level caps, prioritize high-engagement content, and improve campaign ROI for global brands.  

As the WhatsApp ecosystem evolves, marketing traffic delivering improved user experience is prioritized. With user-level message caps becoming stricter, businesses relying on legacy connection methods risk hitting delivery walls. Infobip’s support for the Marketing Messages API creates a crucial pathway for brands to maintain and expand their reach. Early adopters are already seeing positive results. Grupo Baguer, the Colombian fashion group, turned to Infobip to solve delivery challenges and maximize campaign efficiency. 


Managing several fashion brands and running frequent promotional campaigns, we needed a more efficient way to ensure our messages actually reached customers. With marketing optimizations through the Marketing Messages API for WhatsApp powered by Infobip, we saw a 6-percentage-point increase in the delivery of our marketing traffic compared to the delivery rates of campaigns without optimizations via the Cloud API. Better delivery rates boosted our ROI by more than 60%.”

Oleksandr Shevtsov

Marketing Director at Grupo Baguer


The era of ‘spray and pray’ messaging is over. Relevance is key. By integrating these advanced optimizations into the Marketing Messages API, we are ensuring our clients aren’t just sending messages, but reaching their audiences in a compliant, effective way. This cements Infobip’s position as the partner of choice for high-performance WhatsApp marketing.” 

Janeth Rodriguez

VP Revenue Region LATAM at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Hyper-personalization at scale: why brands must shift to an Agentic AI strategy 

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI 

Skip to table of contents

Vodnjan, Croatia – 3 February 2026 – Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eventually leading to a fully autonomous agent-to-agent future by 2030. 

The Evolution of Engagement

Swift AI adoption is driving enterprises toward agentic AI communication models, which drive autonomous customer communications across all touchpoints. This technology enables hyper-personalization across multiple channels, creating highly engaging content tailored to individual needs. 


How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp.”

Silvio Kutić

Infobip CEO

The Agent-to-Agent Future 

Looking ahead to 2030, Infobip envisions personal AI assistants embedded in smartphones handling complex tasks independently. For example, a user’s personal AI could autonomously negotiate with a travel company’s AI to research, book, and purchase a holiday based on the user’s digital habits and preferences. 

The Challenge for Brands

To succeed in this new landscape, businesses must eliminate data silos. Effective AI agents require a unified view of customer touchpoints – from marketing to support – to deliver the personalized experience consumers will become accustomed to. Currently, business readiness is low, with only about 5% of enterprise AI agent projects reaching production due to unstructured data and internal barriers. 


Enterprises must act now. Organizational structures that facilitate seamless data sharing will be the key to successful AI agent adoption. While a personal AI agent booking a holiday might seem futuristic today, brands unable to meet this future will risk losing their competitive edge.”

Silvio Kutić

Infobip CEO

Find out more about 20 years of Infobip: https://www.infobip.com/20-years-anniversary

You can also read this blog on our journey of faith, failure, and the future: https://www.infobip.com/blog/journey-of-faith-failure-and-future

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip strengthens leadership to drive growth and innovation

Infobip announces key leadership changes with promotions of internal executives, effective 1 January 2026

Skip to table of contents

Vodnjan, Croatia – 14 January 2026 – Global cloud communications platform Infobip, today announced a series of key leadership changes, effective 1 January 2026, supporting the company’s rapid growth and innovation agenda. These appointments promote experienced leaders from within the company, reflecting Infobip’s commitment to nurture internal talent and aligning leadership with strategic goals to deliver greater value to customers and partners.

Krešo Žmak has been appointed as Chief Innovation Officer (CINO), a new position in which he will lead company-wide change initiatives ensuring that innovation efforts are tightly aligned with business goals. As AI is the driving force of innovation, a big focus will be on enabling and accelerating AI adoption across Infobip’s product portfolio and steering the organization’s broader transformation into an AI-first company. 

Ante Pamuković has been named Chief Revenue Officer (CRO). In his new role as CRO, Ante Pamuković is the strategic architect for revenue driving sustainable growth through global alignment, innovation, and operational excellence. One of the key priorities will be leveraging automation through AI and Go-To-Market strategies to enhance the value and experience delivered to Infobip’s customers worldwide.

In addition, Veselin Vuković is joining the Board of Directors as Chief Alliances Officer. Veselin, who joined Infobip in 2010, has been Chief Alliances Officer since January 2025 and now takes on responsibilities as new Board member overseeing Infobip’s business operations and is responsible for approving key governance, strategic, and operational decisions.

Furthermore, Igor Dvoršak has been promoted to Senior Vice President of Operations, overseeing all VP General Managers to streamline organizational structure and enhancing regional coordination. Igor also takes responsibility for Strategy Development and Market Intelligence, enabling a more integrated approach to leveraging insights that drive operational excellence and support for regional teams.


By appointing these senior executives from within the company, we are strengthening our leadership framework to seize the opportunities ahead. Having grown with Infobip for many years, these leaders embody our company’s journey. This year, we celebrate our 20th anniversary, marking two decades of innovation and growth. To support our long-term strategy and maintain our lead, we must be prepared to continually restart and evolve, consistently adapting to the needs of our customers and the market.”

Silvio Kutić

CEO and founder at Infobip

About Infobip:

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Frost & Sullivan names Infobip as a leader in CPaaS Radar report

Leading analyst firm recognizes Infobip’s industry-leading growth, innovation, and customer experience across its Communications Platform as a Service 

Skip to table of contents

Vodnjan, Croatia – 08 January 2026 – Leading global communications platform Infobip has been recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan. Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform. Its AI-infused stack includes GenAI-powered chatbots, journey automation, and real-time personalization. 

Frost & Sullivan’s evaluation criteria emphasized three key dimensions: innovation excellence, customer impact, and market leadership. Infobip scored highly in product innovation, with its expansion into conversational AI, identity verification, and contact center solutions enabling businesses to overcome the complexity of modern customer communications. The platform’s ability to reach over seven billion mobile devices across six continents through 10k+ connections positions Infobip uniquely in the market. 

The firm highlighted Infobip’s ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey. Infobip drives innovation in network APIs, delivering capabilities such as SIM swap detection, number verification, and device location to enable fraud prevention, secure authentication, and personalized customer experiences. This strong performance has also been recognized with Frost & Sullivan’s 2025 Customer Value Leadership Recognition for the company’s overall excellence in the network API industry. 

By combining its SMS Messaging Hub and RCS Messaging as a Platform capabilities with strong connections to mobile network operators and the developer community, Infobip’s CPaaS enablement solution allows telecom operators to unlock CPaaS revenue more efficiently. Frost & Sullivan recognizes that this integrated approach, together with Infobip’s strategic partnerships, makes the company a preferred choice for pioneering network API solutions. 


This recognition from Frost & Sullivan validates our vision of building a single platform that simplifies customer communications for businesses worldwide. Our growth comes from listening to what the market needs and building reliable, innovative solutions that help brands connect with their customers in meaningful ways, on every channel.” 

Krešo Žmak

Chief Innovation Officer at Infobip


Infobip has distinguished itself as a frontrunner in the CPaaS market, building on its deep expertise and market-leading technological solutions, as well as extensive relationships with communication service providers. With a focus on fostering trusted, interactive, omnichannel interactions, Infobip continues to shape the landscape of digital communications.” 

Elka Popova

VP of Connected Work from Frost & Sullivan

For the complete Frost & Sullivan analysis and market insights, read the full report. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)  
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)  
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)  
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)  
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)  
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)  
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)   
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)  
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)  

Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences

Black Friday interactions grow by 15% year-on-year, marking a new milestone for Infobip’s global communications platform

Skip to table of contents

Vodnjan, Croatia – 03 December 2025 – Infobip, the leading global cloud communications platform for customer engagement, identified a remarkable upswing in its Black Friday messaging traffic, with use of Rich Communication Services (RCS) surging 277% on Black Friday 2025 compared to the previous year. Email also remained a strong channel of choice among both retailers and consumers, showing an impressive 241% year-on-year increase, signaling that promotional and transactional communications continue to drive engagement during shopping peaks. 

Black Friday is no longer just a single day. The search for attractive deals extends beyond Friday, with consumers from around the globe seeking products, better price offers, and reliable, easy communication channels to connect with their favourite brands. Infobip identified significant increases in interactions not only in North America, but also in other key regions. In LATAM, channels such as WhatsApp (+46%), Email (+61%) and RCS (+464%) all saw strong growth. Europe posted impressive gains as well, with SMS up 65%, Voice 25%, WhatsApp 162%, and RCS 361%. In APAC, Email was a standout driver with a 243% increase, while Voice (+84%) and WhatsApp (+13%) also rose. These results reinforce that Black Friday has grown well beyond its North American origins to become a truly global event. 

Retailers worldwide are accelerating their adoption of messaging channels that deliver visually rich, interactive, and highly personalised experiences. During the Cyber Week period, which encompasses Black Friday through to Cyber Monday, Infobip saw interesting growth, with interactions rising from 11.6 billion in 2024 to 12.2 billion in 2025, a 5.17% year-on-year increase. 

Infobip also identified that RCS and WhatsApp together generated 504.8 million interactions, up 27.3% year-on-year, underscoring the global shift toward richer customer communications, during the Cyber Week period. RCS especially was one of the fastest growing channels this shopping season, up 209.4% from 2024. Email remained as a popular channel, rising 322.6%, driven by steady growth in promotional use. 


Our data shows how rapidly RCS is becoming the way people shop and communicate. The surge in adoption proves that retailers are embracing channels that offer richer experiences, higher engagement, and better outcomes. With consumers seeking for more options and offers, spending reached higher levels during the weekend between Black Friday and Cyber Monday. To meet this customer demand, brands must be well set and invest in immediacy, relevance and personalised interactions.”

Silvio Kutić

CEO at Infobip

Infobip’s global platform delivered smooth and reliable customer journeys throughout the week, helping businesses handle high volumes of promotions, updates, and transactions without delay. For further insights on how consumer behavior evolves during peak season, read our latest blog on Holiday Shopping Trends. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)