New API request format for sending Media Message Templates
Namespace is no longer a mandatory parameter in API requests
Email Designer 2.1
We've introduced video content to Email, as well as a few other improvements.
Web and In-App Calls
Form now on, you can create and configure Web and In App application by yourself over our web interface. This includes application creation, push configuration for mobile applications as well as the way how your application will be used. Check out how to create a new application.
New Types of Calls
In our previous versions’ calls initiated by your application user could be terminated by the other application user or delivered to the phone number. With this release we offer more options.
You can forward the call from the application to a SIP server. This allows you to incorporate web and in app calls to your current voice or contact center infrastructure.
We offer the option of dynamic call routing. Each time the call reaches our platform we will contact your platform to determine what we should do with it: call the user or call the phone. Learn more about new types of calls.
If you are using Conversations, you can now initiate calls from your application that will be connected to available agents in Contact Center. Read more on application types.
Video (Early Access)
Additionally, in this release we are introducing the Video feature (Early Access) to Web and In-App Calls. Video calls can also be recorded.
WhatsApp New Features over Flow
To help you easily notify your customers and analyze your communication efforts, we’ve developed a set of new features for WhatsApp over our Flow solution.
The new media message templates introduced by WhatsApp, are now also available over Flow, in addition to API. We've also developed a new set of features on Flow, and introduced improvements that will make it easier for you to have meaningful communication with your customers.
Create Rich Notifications Using Media Message Templates
WhatsApp media message templates enable you to enrich your communication by creating notifications with images, documents, videos, or location. Previously, this was only available over API, but now you can create rich media notifications using Flow as well.
Convert long URLs into shorter ones that take up less space and making your messages easier to read by using URL shortening. You can also track the performance of your campaigns and get insights on customers who engaged with your messages by using the Track URL clicks option. All tracked data can be found within Reports in the Analyze module.
Please note that the previous format will be deprecated by the end of May 2020.
Namespace Is No Longer A Mandatory Parameter in API Requests
The namespace parameter, which was previously mandatory for sending message templates over API, is now deprecated. The Infobip platform now automatically resolves the information based on the sender number.
Email Design Editor 2.1
Video as Content Type
Video is very powerful media content, and from now on, you can add it to your emails to further increase engagement and click rate. To add video content, drag and drop it from the Content Types menu in the Email Design Editor.
Buttons are key elements of any email that has a goal of driving engagement. Now you can customize them even further to make them more noticeable. You can choose between several different borders and customize their color and size to further accentuate your brand.
Copy & Paste Options
Building your email is now even simpler and faster. You can copy and paste sections of your email with keyboard shortcuts.