What is email automation?

With email automation, emails are triggered by user behavior rather than scheduled by hand.

Skip to table of contents

Email automation is the practice of sending emails automatically based on predefined rules, events, or user behavior, without manual intervention.

Automated emails are triggered by specific actions such as signing up, making a purchase, or abandoning a cart. Because they are event-driven, email automation allows messages to be delivered at the right time, with consistent content, and at scale.

Email automation is commonly used to support onboarding, account management, and transactional communication, as well as to guide users through longer customer journeys.

Common examples

Some common examples of email automation include:

  • Welcome emails after user registration
  • Password reset and security notifications
  • Cart abandonment reminders
  • Order confirmations and shipping updates

When implemented correctly, email automation improves engagement and reliability while reducing the operational effort required to send emails manually.

Keep reading:

Blog header image showing a woman reading a message on her phone with an email icon, representing modern email marketing in an omnichannel world.
Posted onJanuary 23, 2026.

How to craft an effective email marketing strategy plan.

Discover the ins and outs of developing an effective email marketing strategy plan to boost ROI and conversion rates.

Tags:
  • Email.
  • Marketing.
  • Best Practices.
Meeting customer expectations with localization and AI
Posted onJanuary 20, 2026.

NocNoc: Meeting customer expectations with localization and AI.

Learn how NocNoc used AI and localization strategies to meet its customer expectations across multiple markets and boost business growth.

Tags:
  • Blog.
  • Email.
  • SMS.
  • Spotlight.
  • Trends and Insights.
Header image for blog about email reporting
Posted onAugust 27, 2025.

Email reporting masterclass.

The key stats that you should be measuring and how they can be used to improve campaign results and ensure that operational use cases are performing effectively.

Tags:
  • Blog.
  • Email.
  • Best Practices.
Header image for blog about email deliverability
Posted onJuly 24, 2025.

How to nail your email delivery strategy ahead of Black Friday and the shopping season.

With the peak shopping season now extending from October to January, now is the time to ensure that your email strategy and infrastructure is ready to capitalize. Find out how with our detailed guide.

Tags:
  • Blog.
  • Email.
  • Marketing.
  • Best Practices.
Posted onJuly 2, 2025.

Email validation and list hygiene best practices for maximum deliverability.

Learn how to maintain your email lists to achieve better campaign results through validation and sunset policy best practices.

Tags:
  • Blog.
  • Email.
  • Best Practices.
Posted onApril 1, 2025.

Improve email deliverability: Your checklist for best results.

Improving email deliverability and sender reputation just got easy with our step-by-step checklist.

Tags:
  • Blog.
  • Email.
  • Customer Service.
  • Best Practices.
Gamania Infobip header image
Posted onFebruary 17, 2025.

Gamania: Data and AI transform gamer to game-changer.

Explore Gamania's journey from game developer to pan-entertainment leader and how their partnership with Infobip fuels customer-centric growth through AI and data-driven solutions.

Tags:
  • Blog.
  • Email.
  • Moments – Customer Engagement.
  • People CDP – customer data.
  • SMS.
  • Spotlight.
  • Awareness.
Google and Yahoo email updates
Posted onFebruary 9, 2024.

Are Google and Yahoo killing cold emails?.

Google and Yahoo have new rules for bulk email senders to improve the quality of emails, reduce spam, and improve user experience. Here’s everything you need to know.

Tags:
  • Blog.
  • Email.
  • Trends and Insights.
Posted onOctober 11, 2023.

What are confirmation emails and how to use them?.

In this blog, we uncover the basics of confirmation emails, some best practices – and also how using them increases customer engagement. Learn more!

Tags:
  • Blog.
  • Email.
  • Best Practices.
Everything you need to know about email automation
Posted onOctober 4, 2023.

The ultimate guide to email automation.

The only email automation how to guide you will ever need – packed with practical advice and worked examples. From creating triggered emails to building nurture flows that convert – we cover it all.

Tags:
  • Blog.
  • Email.
  • Marketing.
  • Best Practices.
Header image showing an email exchange that is acceptable under GDPR legislation
Posted onSeptember 18, 2023.

GDPR regulations and best practices for transactional emails.

When sending transactional emails does GDPR require you to get opt-in first? Can you add campaign links to the email footer? We answer these questions and many more.

Tags:
  • Blog.
  • Email.
  • Customer Service.
  • Best Practices.
How to Check You Have Correct Email Addresses for Customers
Posted onJuly 17, 2023.

How to check you have correct email addresses for customers.

Having incorrect email addresses for your customers can lead to lost sales, missed opportunities, and frustrated customers. Learn how to ensure that you're reaching the right people.

Tags:
  • Blog.
  • Email.
  • Sales.
  • Best Practices.
Posted onJune 20, 2023.

Transactional emails: Everything you need to know.

What exactly are transactional emails, how to use them for business, how they differ from promo emails – learn this and more!

Tags:
  • Blog.
  • Email.
  • Sales.
  • Best Practices.
Kinetic content showing an image hotspot that displays product information.
Posted onMarch 31, 2023.

Boost your email ROI with interactive content.

How to use kinetic content and AMP features alongside deep personalization to create emails that stand out in your subscribers' inboxes.

Tags:
  • Blog.
  • Email.
  • Marketing.
  • Best Practices.
Posted onJuly 11, 2018.

Send Personalized Emails Using Templates through API.

We've added new features to help you personalize your email communication while also simplifying and speeding up the entire process.

Tags:
  • Blog.
  • Email.
  • Developer.
Posted onMarch 27, 2017.

How to use HTTP API for sending emails.

Introduce email sending and tracking without additional coding.

Tags:
  • Blog.
  • Email.
  • Developer.
  • Best Practices.

Get the latest insights and tips to elevate your business

By subscribing, you consent to receive email marketing communications from INFOBIP. You have the right to withdraw your consent at any time using the unsubscribe link provided in all INFOBIP’s email communications. For more information please read our Privacy Notice