Turn customer inboxes into experiences with RCS for Business

With RCS for Business, brands go beyond text. Deliver interactive images, carousels, and one-tap actions. Now backed by Google, Apple, and global operators.

Contact an expert

What is RCS and why it’s a new favorite

RCS (Rich Communication Services) is the next generation of SMS, built for a world that expects more than plain text. It combines the trusted reach of mobile operators with the interactivity of apps, giving brands more control over how they engage customers.

Global reach unlocked

With Apple’s official support for RCS, your brand can now connect with almost every mobile user worldwide.

No extra steps for users

Customers do not need to download or install anything. Messages arrive instantly over WiFi or mobile data.

Interactive experiences

Add images, videos, buttons, and carousels to create engaging customer journeys inside a single message.

Reliable and secure delivery

Verified sender IDs and operator-backed delivery ensure messages are trusted and consistent.

Reach customers

Messages land directly in the native SMS inbox on Android 5.0+ and iOS 18.1+.

Why businesses love RCS

Personalized retail promotion: “Hi Ann, enjoy your exclusive 20% off,” with a customer at home holding a yellow

Higher engagement & conversions

Turn a simple text message into an app-like experience without needing to build one. Rich, interactive features drive higher click-through and conversion rates.

Chatbot interface offering personalized fitness tips in response to a user’s request for workout advice.

Secure, rich, interactive experiences

Build trust and engagement with verified sender IDs, logos, and rich media like carousels, buttons, images, and videos.

Omnichannel messaging selector highlighting RCS among SMS, WhatsApp, Viber, and Email options.

Reliable reach, every time

Combine RCS, SMS, and chat apps with smart fallback to reach customers anywhere and guarantee message delivery.

RCS messaging analytics dashboard showing sent and received message performance over December, with traffic, delivery rate, active users, and seen rate statistics.

Smarter thinking, better results

Track performance in real-time, segment audiences, and optimize campaigns effortlessly.

App screen for two‑factor verification: “Enter the code sent to your phone ending in 20,” with six input boxes displaying 8 5 4 4 8 9.

Security & trust built-in

Verified sender IDs and encryption in transit, backed by mobile operators, ensure secure and trusted communication.

Programming language icons (Node.js, Go, Ruby, PHP, Python, Java) beside a JavaScript code sample configuring WhatsApp channel integration.

Easy setup & integration

Connect to your CRM, automation, and analytics tools in minutes, not months.

Automation flow shows a real-time event (“App launch not happened”) triggering a re‑engagement push notification.

Global compliance

GDPR and industry-specific rules covered, so you can focus on growth.

OkHttpClient client = new OkHttpClient().newBuilder() .build(); MediaType mediaType = MediaType.parse(“application/json”); RequestBody body = RequestBody.create(mediaType, “{\”from\”:\”myRcsSender\”,\”to\”:\”385977666618\”,\”validityPeriod\”:15,\”validityPeriodTimeUnit\”:\”MINUTES\”,\”content\”:{\”text\”:\”exampleText\”,\”suggestions\”:[{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”type\”:\”REPLY\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”url\”:\”www.example.test\”,\”type\”:\”OPEN_URL\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”phoneNumber\”:\”385977666618\”,\”type\”:\”DIAL_PHONE\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”latitude\”:45.793418,\”longitude\”:15.946297,\”label\”:\”label\”,\”type\”:\”SHOW_LOCATION\”},{\”text\”:\”exampleText\”,\”postbackData\”:\”examplePostbackData\”,\”type\”:\”REQUEST_LOCATION\”}],\”type\”:\”TEXT\”},\”notifyUrl\”:\”https://www.example.com/rcs\”,\”callbackData\”:\”Callback data\”,\”messageId\”:\”externalMessageId\”}”); Request request = new Request.Builder() .url(“https://{baseUrl}/ott/rcs/1/message”) .method(“POST”, body) .addHeader(“Authorization”, “{authorization}”) .addHeader(“Content-Type”, “application/json”) .addHeader(“Accept”, “application/json”) .build(); Response response = client.newCall(request).execute();

Easily integrate RCS for Business through API

Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team.

Explore RCS docs

Explore RCS APIs

Create your conversational ecosystem with multiple integration options

Check all integrations

RCS pricing: How much does it cost?

RCS pricing is flexible and shaped by your region, carriers, and the type of messages you send. Simple alerts are cost-efficient for reach, while rich messages with images, videos, or carousels deliver more engagement and stronger ROI. With Infobip you do not need to worry about the details. We handle carrier agreements, compliance, and delivery and create pricing that fits your goals, region, and message volumes.

View RCS pricing