This Gartner report explores how customer service leaders can optimize proactive engagement by selecting the right mix of messaging channels. As organizations expand beyond SMS to RCS and WhatsApp, it highlights the growing challenge of managing channel complexity while improving customer experience. The report reveals that 73% of customer journeys span multiple channels, yet proactive outreach occurs in only 23% of interactions and outlines how aligning channels to specific use cases can drive higher engagement, satisfaction and overall ROI.

Infobip has been named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard. According to the analyst firm, Infobip stands out for its wide network of mobile operator connections for RCS for Business and its extensive geographic reach, including being the first provider to launch RCS messaging across all major US telecom carriers.

This IDC PeerScape report provides insights into how CPaaS is successfully used in the hospitality and travel sector. It identifies the challenges and how to address them. A featured example discusses how Virgin Atlantic partnered with Infobip to leverage WhatsApp to encourage online check-in prior to airport arrival.  

Infobip has been named as a growth and innovation leader in the latest Frost Radar™: Communications Platform as a Service (CPaaS) report. According to Frost & Sullivan, Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform, and its ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey.

Infobip has been ranked as the number one Established Leader in the Mobile Messaging Fraud Prevention Market by analyst firm Juniper Research, scoring highest among 21 vendors based on capacity, capabilities, product offering and market positioning, according to Juniper Research.

Infobip has been awarded Frost & Sullivan’s 2025 Customer Value Leadership Recognition for its strong overall performance in the network API industry.

Find out why Infobip was recognized as a Leader for the third time in the 2025 Gartner® Magic Quadrant™ for CPaaS, and positioned furthest for Vision.

Omdia has ranked Infobip as a Leader in its CPaaS Universe report 2025 for the third time. Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos.

Juniper Research has ranked Infobip, the global communications platform, as an Established Leader in its 2025 Conversational AI Leaderboard.

Infobip has been named a Leader in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment.

Everything you need to know about creating a chatbot for Facebook Messenger, including the unique Messenger benefits you can tap into, and step-by-step instructions on how to build your own chatbot with no coding knowledge required.

Use this quick AI readiness checklist to see if your customer communications are ready for scalable AI across channels, data, automation, and integration.

Discover the CX Maturity framework and what it can tell you about the effectiveness of your customer journeys and potential for growth.

Learn what's new in RCS 4.0 and what it can mean for your CX strategy. Dynamic communication with video call options can change the game for brands.

RCS for Business is the channel everyone has been waiting for, and in 2025 it finally delivered. Here is what to look for in an RCS provider in 2026.

Hrvatski Telekom built an internal WhatsApp chatbot for company car management with no developer budget and a drag-and-drop tool. The result: 600 sessions, 75% engagement, and a customer proof point they can rely on.

Level up your AI and machine learning knowledge in 2026 with our curated list of the best free courses and resources available on the web.

Learn what an enterprise AI chatbot is, how it differs from an AI agent, and what to look for in an enterprise-ready platform in 2026.

See how Timezone partners with us to build real-time engagement that turns every store visit into a lasting customer relationship.

Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement.