One communication platform. Billions of conversations.
Infobip is the leading platform for conversational customer experiences. We use our expertise to partner with businesses and push the possibilities of communication.
Lead the change with the industry leader.
We push boundaries. The world takes notice.
CPaaS Established Leader
Juniper Leaderboard 2025
Infobip is named as No. 1 CPaas provider
MetriRank CPaaS Report 2024
Infobip is named a Leader
CPaaS Universe Report 2025
Infobip is named a Leader in worldwide CPaaS
IDC MarketScape 2025
Analyst reports
Frost & Sullivan names Infobip as a leader in CPaaS Radar report.
Infobip has been named as a growth and innovation leader in the latest Frost Radar™: Communications Platform as a Service (CPaaS) report. According to Frost & Sullivan, Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform, and its ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey.
Infobip recognized as a Leader in Mobile Messaging Fraud Prevention by Juniper Research.
Infobip has been ranked as the number one Established Leader in the Mobile Messaging Fraud Prevention Market by analyst firm Juniper Research, scoring highest among 21 vendors based on capacity, capabilities, product offering and market positioning, according to Juniper Research.
Infobip recognized by Frost & Sullivan for best practices in global network API industry.
Infobip has been awarded Frost & Sullivan’s 2025 Customer Value Leadership Recognition for its strong overall performance in the network API industry.
Infobip named a Leader in the 2025 Gartner® Magic Quadrant™ for CPaaS.
Find out why Infobip was recognized as a Leader for the third time in the 2025 Gartner® Magic Quadrant™ for CPaaS, and positioned furthest for Vision.
Omdia ranks Infobip as a Leader in the CPaaS Universe report.
Omdia has ranked Infobip as a Leader in its CPaaS Universe report 2025 for the third time. Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos.
Juniper Research ranks Infobip as an Established Leader in the Conversational AI Leaderboard.
Juniper Research has ranked Infobip, the global communications platform, as an Established Leader in its 2025 Conversational AI Leaderboard.
Infobip recognized as a global leader by IDC's CPaaS MarketScape for third time.
Infobip has been named a Leader in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment.
Infobip named a top CPaaS provider in Metrigy MetriRank report.
Infobip recognized as AIT Fraud Prevention Leader by Juniper Research.
Infobip has been recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research.
Infobip recognized as RCS Business Messaging Leader by Juniper Research.
Infobip has been named number one amongst Established Leaders in the Juniper Research Global RCS Business Messaging Market 2024-2029: Competitor Leaderboard report.
Infobip insights
WhatsApp newsletter guide [Create & send WhatsApp newsletter].
A WhatsApp newsletter allows businesses to share updates, promotions, and important information directly within a familiar chat environment.
- Blog.
- Best Practices.
- WhatsApp Business.
- Marketing.
UM: Turning every marketing campaign into a two-way conversation.
How full-service agency UM helps create meaningful conversations between brands and their customers, turning campaigns from something that’s seen into experiences that audiences actively engage with.
- Blog.
- Trends and Insights.
- WhatsApp Business.
- Conversational experience.
- Spotlight.
How Businesses Use WhatsApp API: Best Use Cases and Examples.
Many businesses today ask how to use WhatsApp for business. Customer communication has shifted. Email feels slow. Phone calls feel heavy. Messaging feels natural.
- Blog.
- Best Practices.
- Trends and Insights.
- WhatsApp Business.
- Conversational experience.
Key RCS statistics & market insights for 2026.
Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement.
- Trends and Insights.
- RCS.
How to design and build a WhatsApp chatbot – with examples.
Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.
- Blog.
- Best Practices.
- WhatsApp Business.
- Customer Service.
What is ethical AI? Key principles, concerns, and ethical chatbots explained.
Explore ethical AI principles and best practices for creating fair, transparent, and privacy-respecting chatbots.
- Blog.
- Best Practices.
Ramadan marketing strategies: How to connect with customers in 2026.
Discover the latest consumer shopping habits in Ramadan and find out how conversational marketing can help you drive sales and thrive as a brand.
- Blog.
- Trends and Insights.
- Marketing.
Qpon: Redefining local life services with digital communication.
Discover how Qpon has been leveraging channels such as WhatsApp and SMS to stay connected with its customers and provide a better experience.
- Trends and Insights.
- SMS.
- WhatsApp Business.
- Spotlight.
Vero: Building digital connections across Brazil.
How a partnership based on technology, innovation, and proximity is driving new experiences for millions of customers, with WhatsApp at the center of their digital journey.
- Blog.
- Trends and Insights.
- WhatsApp Business.
- Spotlight.
Most popular messaging apps by country.
We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.
- Blog.
- Trends and Insights.
We’re building value
With global scale, proven growth, and clear mission, we’re creating value that goes beyond communication – for nearly two decades. And we’re just getting started.
Milestones that made us Infobip
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Explore our valuesWe grow through people
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