Vodnjan, Croatia, March 27th, 2024 – New research from global cloud communications platform Infobip reveals how conversational customer experiences and generative AI developments have created a long-lasting impact for how people and brands interact. Infobip analyzed more than 473 billion digital communications interactions on its platform in 2023 between businesses and consumers to identify the latest global business messaging trends.

As consumers look for a deeper connection with the brands they buy from, the conversational messaging channels are seeing the fastest growth. In 2023, Infobip recorded a 137% increase in mobile app messages compared to 2022, a 73% rise in social media messages, and a 63% increase in chat app messages. Conversational experiences are increasing throughout the customer journey, whether for marketing, commerce, or support.

Whether a person is dealing with a human agent, a chatbot, or a combination of the two, conversational support provides an effective, efficient, and positive experience. WhatsApp remains the primary channel brands use for conversational support, where businesses send 90% of support messages over the chat app. However, brands are beginning to diversify their channel mix, leveraging chat apps in specific regions. For instance, Infobip has recorded increases of 541%, 146%, and 284% in Messenger, Viber, and Line, respectively. Brands are now using conversational AI to provide personalized customer service and support. For instance, Megi Health Platform uses a virtual assistant on WhatsApp to help improve the patient experience. Meanwhile, insurance firm LAQO uses our Azure OpenAI partnership to provide a fast, 24/7 and personal service.

The two-way exchange of information is the basis for conversational marketing, and brands are ramping up their efforts to meet customers on the channels they use with their family and friends. Overall, the data shows a 29% increase in mobile app messaging for marketing in 2023 compared to 2022. WhatsApp remains the top digital channel for conversational marketing in absolute numbers, driven by new features that enable customers to start and complete a purchase in a single WhatsApp chat window. Infobip is also seeing significant increases in other messaging apps such as Telegram, Line, Viber, and Messenger. More specifically, WhatsApp messages increased by 421% in Asia Pacific in 2023, while mobile app messaging increased by 146% in the Middle East and North Africa and by 18 times in North America. Meanwhile, RCS Business Messaging is an emerging channel for conversational marketing.

With brands adopting conversational experiences globally, there are some regional differences:

Infobip’s data from 2023 shows that SMS remains an important channel for business communication, but usage is changing where SMS is now being used alongside chat apps. Across all industries, brands most commonly use SMS with WhatsApp, with 25% of businesses choosing this combination. Moreover, where businesses and brands use two channels, SMS is one of the two options in 63% of cases.

For more information, see: /messaging-trends-report

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Vodnjan, Croatia, March 19, 2024 – Global cloud communications platform Infobip has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024.

This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations. These organizations are setting new standards and achieving remarkable milestones in all sectors of the economy. Alongside the World’s 50 Most Innovative Companies, Fast Company recognizes 606 organizations across 58 sectors and regions.

Croatia’s first Unicorn, Infobip has been working with businesses such as Uber, Bolt and Cabify to disrupt the automotive industry and transform customer communications. Working with Uber in India, Infobip developed an AI-powered chatbot to enable customers to order rides via WhatsApp. The global-first initiative created a seamless booking experience for Uber customers.

In February, Infobip joined forces with Podravka Group, a leading Croatian multinational, to launch “SuperfoodChef AI by Coolinarika”. The cutting-edge artificial intelligence (AI) assistant is a testament to the power of responsible AI, designed to empower users to make healthier food choices and address rising obesity rates in Croatia.

Infobip has also helped digital insurance business LAQO become the first to adopt a GPT-enabled digital assistant for customer support in the European fintech industry. Infobip created a chatbot providing fast, accessible, and personalized responses to customer queries.

The World’s Most Innovative Companies stands as Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year.

Fast Company’s editors and writers identified the companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world. Fast Company’s Most Innovative Companies package is available online, as well as in-app form via iTunes, and on newsstands beginning March 26. The hashtag is #FCMostInnovative.

“Our list of the Most Innovative Companies is both a comprehensive look at the innovation economy and a snapshot of the business trends that defined the year,” said Fast Company editor-in-chief Brendan Vaughan. “We saw extraordinary innovation across the board in 2023, but we also saw a handful of clear patterns: the growing footprint and impact of AI, the triumphant return of live events, and great leaps forward in climate tech. We face daunting challenges on many fronts, but the solutions we celebrate in MIC give me plenty of hope about the future.”

Fast Company will host the Most Innovative Companies Summit and Gala on May 16. The summit features a morning and afternoon of inspiring content, followed by a creative black-tie gala including networking, a seated dinner, and an honoree presentation. This event celebrates the Most Innovative Companies honorees and provides an inside look at cutting-edge business trends and what it takes to innovate in 2024.

In September 2023, Infobip was recognized for its ability to execute and completeness of vision in the first Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Vodnjan, Croatia, 22 February 2023 – Global cloud communications platform Infobip has joined forces with Podravka Group, one of the leading Croatian multinational companies, and digital agency 01 Content & Technology – C3 Croatia, to launch “SuperfoodChef-AI by Coolinarika”. The cutting edge artificial intelligence (AI) assistant is a testament to the power of responsible AI, designed to empower users to make healthier food choices and address rising obesity rates in Croatia.

The “SuperfoodChef-AI” is an engaging digital assistant integrated into Coolinarika, the mobile and web application owned by Podravka, which has over 700,000 monthly users and is the largest culinary platform in Croatia. With 65% of Croatian adults and 33% of children aged 8-9 classified as overweight, the AI assistant serves as a crucial tool to educate and nudge users towards healthier eating habits. Through the SuperfoodChef-AI chatbot, users of Coolinarika can converse with an AI assistant to access relevant recipes from a database of 500 nutritionally balanced recipes approved by nutritionists and based on the user’s request. This AI assistant is a chef, a nutritionist and a friend at the same time – who can both provide recipes and educate and inform users on 80 different superfoods and how to use them in their diet.

The collaboration between Infobip, Podravka and 01 Content & Technology – C3 Croatia drew together international teams of digital strategists, AI specialists and engineers, designers and programmers, content and UX experts and brand communication strategists. Podravka’s decision to partner with Infobip was based on Infobip’s proven expertise in creating intelligent chatbots, mastery of AI and Natural Language Processing (NLP) technologies, and the ability to integrate seamlessly with existing systems.

The result is a sophisticated and user-friendly experience across various communication channels. The Gen-AI solution – the first of this kind in the region’s food industry – was custom built with Infobip’s chatbot building platform Answers, using Microsoft’s Azure OpenAI Service to provide rigour in responsible Gen-AI.

Initial user results point to a significant increase in engagement, especially among younger demographics. Within the first 90 days of its soft launch, the “SuperfoodChef-AI” exchanged 343,792 messages with 101,429 users, leading to an 18% conversion rate to engaged users and a 31% increase in overall time spent on the site. The chatbot’s popularity with Gen Z and Millennials is particularly notable, indicating a promising trend in those generations seeking out digital solutions for healthier living.

Martina Dalić, President of the Management Board at Podravka, added: “With the implementation of AI on one of its most recognizable platforms, Podravka confirms its focus on innovation and the use of new, modern technologies, not only in production processes, but also in communication with

consumers. At the time it was created, Coolinarika was an innovative and unique step forward in the world of the food industry and, today, it is one of the most visited websites in Croatia, with almost 70,000 users every day. The development of its own AI assistant is another step forward in improving user experience on the Coolinarika platform, as well as Podravka’s relationship with its consumers in general.”

Ana Plišić, Partner and Creative Director at 01 Content & Technology – C3 Croatia, commented: “Croatians are among the most overweight nations in the EU. In order to help Coolinarika address this issue our mission was simple: to create a cutting-edge AI-powered solution that understands users’ needs, promotes healthier choices, maintains trust, enhances personalization, and empowers well-being.”

In September 2023, Infobip was recognized for its ability to execute and completeness of vision in the first Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Podravka Group is a Croatian multinational company headquartered in Koprivnica. It operates in two segments, Food (Podravka Inc. Koprivnica, Žito Ltd. Ljubljana, Mirna Inc., Rovinj) and Pharmaceuticals (Belupo Inc. Koprivnica), with a portfolio of more than 1,800 products. It exports to more than 60 countries around the world and has its own distribution network in 16 of them. The Podravka Group operates in accordance with the principles of sustainability and is an innovative leader with a number of strong brands in its portfolio, such as Vegeta, Dolcela, Podravka, Žito, Zlato polje, Lino, Eva, Neofen, Lupocet and many others.

01 Content & Technology is an integral part of Berlin based C3 Creative Code and Content, the largest and most successful content marketing group in Europe and one of the leading digital agencies in Germany. 01 Content & Technology was founded in 2020 in the belief that the most effective way to develop premium digital products and services in a rapidly changing environment is to apply simple practices in a highly disciplined, iterative process, creating an environment that encourages innovation. We focus on delivering data-driven and AI-powered digital communication solutions, conversational experiences and advanced analytics. The core principle is to combine creativity with AI & data-driven decision-making, enabling businesses to communicate to their target audiences effectively. 01 Content & Technology is among the most awarded young digital agencies in Croatia.

Vodnjan, Croatia, 21 February 2024 – Global communications platform Infobip has been named as a finalist in the inaugural Global Mobile Awards GSMA Open Gateway Challenge for its anti-fraud intelligence collaboration.

In celebration of the 29th Global Mobile (GLOMO) Awards, widely regarded in the telco industry, the GSMA unveiled the inaugural Open Gateway Challenge. The challenge and award aims to encourage innovation and creativity by rewarding developers who utilize public Camara APIs to create commercial cloud-based services. The challenge seeks solutions that leverage multiple APIs from one or many mobile operators, cater to local and/or international markets, and demonstrate significant business value in specific vertical industries such as fintech and automotive.

Since the launch of the Open Gateway initiative Infobip has signed several collaboration agreements with network operators and ecosystem partners to use the platform, including Vivo, Claro, TIM Brazil, Vodafone and Orange Spain. New partnerships with Telefonica Spain, Personal Argentina and many more will happen in the near future.

Infobip has collaborated with VEON, a global digital operator that provides converged connectivity and online services, and technology business Nokia on the launch of the Geolocation Gateway, where the first implementation is in place in Uzbekistan. The Geolocation Gateway allows applications to determine the location of devices. For instance, for financial institutions, the Gateway will enable them to determine if an individual is present during a transaction such as an ATM withdrawal or a credit card payment.

Infobip’s nomination follows the firm’s partnership with three mobile network operators (MNOs) to launch Number Verify – the first Camara-compliant APIs in Brazil – under the Open Gateway initiative. This collaboration is part of Infobip’s CPaaS enablement solution for telcos that allows them to easily launch and monetize their emerging and future services, such as their core network capabilities being exposed through Camara APIs.

Infobip collaborated with Brazilian MNOs Vivo, Claro and TIM Brasil to offer the first Camara-compliant number verify API, which verifies the possession of end-user’s mobile phone number with the mobile network operator’s data connection. The partnership is made possible by Infobip’s Open Gateway channel partner status, which enables brands and developers to integrate Camara-compliant APIs through one single point of access, Infobip’s cloud communications platform.

Open Gateway is a GSMA-led telco industry initiative that transforms telecommunications networks into standardised platforms exposed to developers, based on a framework of APIs designed to provide digital services like device status, device location, number verification, and quality on demand. The initiative enables developers to break into new markets while customers benefit from new services and functionality.

Mijo Soldin, VP of Telecom Strategy at Infobip, said: “The recognition by GLOMO of our launch of Camara-compliant APIs in Brazil marks a critical step for Infobip, helping telcos deliver new services and gain new revenue. We will continue to build and offer additional Camara-compliant APIs worldwide, working closely with our telco partners to expose customer experience-friendly APIs to developers. Securing a finalist spot in these awards demonstrates Infobip’s global market-leading CPaaS position, strong developer relations and history of strategic telco collaborations. These are essential to increase the potential for a successful collaboration and faster time to revenue. Given the need for telcos to offer new services and create new revenue, we will replicate the rollout in other markets.”

Infobip has recently been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a Leader for its overall completeness of vision and ability to execute.1

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

1 Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud and Ajit Patankar, September 2023

Vodnjan, Croatia, February 20th, 2024 – At Mobile World Congress global cloud communications platform Infobip has introduced its Rich Communication Services (RCS) Business Messaging Solution to enable MNOs and enterprises to engage with customers and create memorable experiences by delivering rich conversational messages.

According to tech analyst Juniper, RBM usage will grow from just under one billion users in 2023 to more than two billion by 2028. Moreover, Juniper expects RBM traffic to increase by 350% in the next five years. Given this growth, Infobip has launched its RCS Business Messaging Solution to enable MNOs to offer RCS Business Messaging to enterprise customers on their network, whilst providing the MNO control and analysis of the traffic. By introducing the innovative solution, Infobip is driving the growth of the whole messaging ecosystem and increasing the reach of Rich Business Messaging.

Benefits of Infobip’s RCS Business Messaging Solution for telecoms include:

Infobip enables telcos and enterprises to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip’s MaaP solution, which sits on top of Google’s Jibe RCS platform, provides RBM agent lifecycle management. MaaP provides messaging benefits, including throughput control, content and spam control, whilst Infobip’s wider CPaaS offering enables connectivity with other Mobile Network Operators (MNOs). Operational benefits include detailed billing and reporting, faster brand and partner approval, additional user control, and managed service options.

For more information, see /rcs.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Vodnjan, Croatia – February 19, 2024 – Global cloud communications platform Infobip is integrating GenAI solutions through Microsoft’s Azure OpenAI technology in its customer offer for the first time. In a world increasingly defined by AI transformation, businesses can accelerate their growth through custom solutions and Infobip is set to enable customers to unlock that potential through its strategy of adopting and innovating GenAI.

Offering its most comprehensive and holistic approach to date through leveraging Azure OpenAI and Microsoft Cloud, Infobip allows businesses to integrate the latest GenAI capabilities to enhance their own customer service experience like never before.

The new solutions have already been integrated into Infobip’s AI Hub and Advanced AI Assistant (part of AI Hub). The Advanced AI Assistant enables firms to use multiple use cases embedded with AI, while using a broader set of SaaS tools in Infobip AI Hub allows them to build end-to-end conversational journeys whether for marketing, sales or support with minimal effort and no coding knowledge. Its comprehensive AI overhaul of its existing SaaS tools within Ai Hub now integrates advanced analytics, AI, and generative AI features into its core platform offering.

Infobip has recently been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a Leader for its overall completeness of vision and ability to execute.¹

Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud and Ajit Patankar, September 2023

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Vodnjan, Croatia, February 15, 2024 – Infobip, global cloud communications platform, has announced a new success case with the integration of Call Link with Vecindapp, an innovative software in digitized property complexes management in Colombia, with a strong presence in residential complexes across the country, significantly contributing to the digital transformation of this sector.

With the advent of of Infobip’s Call Link, the software has redefined communication between residents and staff in property complexes, streamlining information exchange through mobile phones, ensuring strict user privacy, unparaelled convenience, and positively impacting operational cost by reducing installation, infrastructure, and maintenance expense.

With Call Link, users interact remotely with their residential complexes, send requests via WhatsApp chatbot or SMS, and receive instant calls back from the reception staff, always ensuring that their personal data – phone numbers – are protected, without the risk of being viewed by other residents or staff members, a priority in communication digitization processes, thanks to its integration via API.

Infobip’s Call Link technology operates through Web Real-Time Communication (WebRTC), ensuring quick implementation and development, that can be configured via API or Portal where no technical effort is required.

Regarding costs, residential complexes and buildings achieve significant savings in installation, wiring, and maintenance as Vecindapp doesn’t require physical infrastructure. All that’s needed is a stable Wi-Fi connection and users’ mobile phones. Thus, with Infobip’s Call Link active in Vecindapp, the maintenance cost that typically occurs every 5 years reduces by 95%.

Sergio Ríos Giraldo, Co-Founder of Vecindapp, said: “Thanks to Infobip, we were able to address one of our constant needs requested by our clients without having to invest months in development and testing to validate the solution. Just a couple of configurations and the use of the channels that Infobip makes available to us were the key to serving our customers efficiently, securely, and without excessive costs.”

With Infobip’s Call Link, Vecindapp strengthens its mission to bring advanced technological solutions to the rapidly growing horizontal property sector in Colombia. This communication ease joins the list of practical solutions Vecindapp provides, including integrated visitor management, correspondence, document handling, QR code management portals, circular dissemination, virtual surveys, and resource control information. To know more about Vecindapp detailed customer case with Infobip’s Call Link product, click here: Vecindapp: 95% costs savings and secure reception-to-resident communications with an integrated Voice channel – Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Vodnjan, Croatia, 1st February, 2024 – Global cloud communications platform Infobip has launched a new podcast focused on scaleup tech founders and leaders. A scaleup is a company which has increased its turnover or employee numbers by more than 20% annually over three years, according to the Organisation for Economic Co-operation and Development.

The ScaleUp & Up podcast will emphasize the people who have bootstrapped their companies, or secured venture capital funding, and how they have scaled a business from scratch. Listeners will learn the lessons and insights first-hand from those leading successful scaleup businesses, what they did and what it took to grow.

Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “The project has been created by the Infobip team which has produced the number one technology podcast in South-eastern Europe, not once but twice, following Infobip’s acquisition of developer media brand Netokracija. Among the hosts is award-winning journalist Mia Biberović, making this a podcast that will challenge the best in the business.”

The podcast has launched with a pilot run of three episodes featuring guests from Infobip. First is Silvio Kutić, the CEO of Infobip, who bootstrapped the business from no turnover to $1bn in revenue in just 14 years. The global communications platform became Croatia’s first unicorn, valued at more than $1bn, when it raised $200m from One Equity Partners.

Ivan Ostojić, Infobip’s Chief Business Officer, is second on the podcast. As Chief Business Officer, Ivan is helping Infobip reach its next phase of exponential growth and global expansion. He is a former partner at the global consulting firm McKinsey & Company, where he led its Global Technology Council. Third up is Mario Ančić, a vice president at One Equity Partners, based in New York and a former professional tennis player. Before entering investment banking and private equity, Mario was a professional tennis player reaching the semi-final of the 2004 Wimbledon Championships, his best Grand Slam result. He was world no.7 in 2006, won a bronze at the Athens Olympics in 2004, and Davis Cup in 2005.

Other confirmed guests include Amir Salihefendić, founder of task manager and to-do list app Todoist, who bootstrapped his business to 30 million users in 13 years.

“At Infobip, we aim to help startups and scaleups achieve their goals through the engagement, reach, and scalability offered by our global communications platform. Our new Scale Up and Up podcast further demonstrates that goal. We hope that through insightful interviews with a stellar lineup of founders and leaders, we can help more tech scaleups achieve their ambitions.”

The first episode is available now, and the second and third episodes will be available in the first three months of 2024. Infobip will release six episodes between April to June, with another six from October to December. The Scale Up and Up podcast is available on YouTube, Apple Podcasts, Spotify, and Pocket Casts. Listen here.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.