Mobile marketing examples: 10+ winning campaigns

With billions of smartphone users worldwide, businesses can use mobile marketing examples to grab users’ attention and change user behaviors. Attention lives on mobile devices, especially with the constant rise of social media platforms and social networking. 

This blog post explores how mobile marketing campaigns can boost brand visibility and turn potential customers into loyal fans. By addressing customer pain points and delivering personalized experiences across devices and channels, brands stay relevant, build trust, and create lasting impact throughout the customer journey. We’ll look at real-world case study examples and share key takeaways to guide your next marketing plans. 

What is mobile marketing? 

Mobile marketing means using advertising strategies on mobile devices like smartphones, smartwatches and tablets. It includes different ad formats to engage mobile users through mobile apps and other platforms. Unlike traditional marketing, mobile marketing uses special features of mobile devices to send personalized messages. This makes it a key part of any marketing strategy. 

Mobile marketing fits naturally into people’s daily routines. By understanding user behaviors and preferences, brands can send personalized messages that build stronger connections, increase brand loyalty, and drive engagement. 

Popular types of mobile marketing campaigns 

Mobile campaigns use different ad types to grab attention and shape user behavior. Here are some popular types: 

• SMS marketing: With an open rate of over 98%, SMS ensures that your message is seen quickly by your target audience. SMS marketing is effective for time-sensitive promotions and updates. 
• Push notifications: When you want to remind users about updates, promotions, or events, push notifications offer a quick and effective way to re-engage them. They keep your brand top-of-mind and encourage users to return to your app. 
• In-app ads: Ads within mobile apps can be tailored to fit the app’s content, providing a seamless experience for users. This format is ideal for reaching users who are already engaged with similar content. 
• Mobile gaming ads: Ads targeting users within mobile games can be highly engaging. By integrating ads into the gaming experience, brands can capture users’ attention without disrupting gameplay. 
• Location-based marketing: When users are near a business or in a specific location, businesses can send tailored messages to provide real-time promotions, discounts, or relevant content, by using GPS or other location data. 
• QR codes: Within various marketing materials scannable codes can drive users to a specific webpage or app. They offer a convenient way for users to interact with your brand. 
• Video ads: Strong visuals help catch eyes and make complex ideas easy to understand. They can be used across various platforms to reach a wide audience. 

Real-world mobile marketing campaign examples 

Ever wonder how your favorite brands reach you on your phone, tablet or smartwatch? These companies have found clever ways to connect with people, making everyday interactions more exciting and useful.  

1. SMS marketing: Volpy 

Volpy launched an SMS campaign targeting inactive users who hadn’t engaged with their app for at least five days. The goal was to re-engage these dormant users by offering incentives and updates through SMS. Direct and personalized outreach led to a quick 30% jump in active users.

This is a strong example of mobile phone marketing campaigns: the campaign successfully captured user attention, boosted platform engagement, and improved brand visibility, laying the groundwork for future omnichannel strategies and market expansion. 

Hrvatski Telekom launched AI-powered WhatsApp chatbots, automated Viber and SMS dunning campaigns to improve customer support and increase bill payments. The campaign targeted users who often had billing or technical support questions. As a result, 62% of Viber recipients and 38% of SMS recipients paid their outstanding bills, reducing call center load and boosting customer satisfaction.  

The campaign got people more engaged, fixed issues faster, and boosted revenue by 20% with better partner deals. Additionally, it made the brand more visible and services smoother. 

3. Push notifications: Zingala 

Zingala launched a hyper-personalized, omnichannel marketing campaign using Infobip’s platform to consolidate customer data and automate engagement. Targeting both new and existing users, the campaign used push notifications to deliver personalized messages based on behavior and preferences.

Push open rates jumped by 19%, boosting engagement and making things easier for the team. These efforts boosted loyalty, increased brand visibility, and turned targeted messages into more conversions and happier customers. 

Unilever’s conversational marketing campaign in Brazil used a WhatsApp chatbot called “MadameBot” to promote its Comfort fabric softener. Triggered by posters with a WhatsApp number, the chatbot shared laundry tips, product info, and discounts.

Built with Infobip’s Answers platform, it drove 290,000 messages in a week and a 14x spike in product sales, far exceeding engagement targets. After the campaign’s success, Unilever decided to focus more on WhatsApp strategies. 

Telekom Deutschland doubled campaign performance by switching from SMS to RCS Business Messaging to promote a Spotify Premium trial. They sent branded RCS messages featuring images, videos, carousels, and interactive buttons, boosting engagement, trust, and conversions.

The first campaign saw 2x the results of SMS, while the second improved further with +26% open rate, +66% engagement, and +120% conversions.  

6. Location-based safety alerts: Strava Beacon

Strava enhanced athlete safety by integrating Infobip’s omnichannel API into its Beacon feature, enabling SMS location updates, even from wearables without text messaging capabilities. With consistent sender numbers and global SMS delivery in 190+ countries, Beacon messages are instantly recognizable and reliably delivered.

As a result, Strava reached a 95% delivery rate, ensuring athletes are always connected during their activities.  

Virgin Mobile (now Virgin Media O2) boosted engagement and phone upgrades by using interactive RCS campaigns. Featuring branded carousels, videos, and direct CTAs, the Valentine’s Day handset upgrade offers saw impressive results: 93% message delivery, 60% seen rate, and increased conversions.

RCS gave customers a more immersive and trustworthy experience in their native messaging app, helping Virgin stand out during a crowded promotional season. 

Nivea’s #MyCocoaShade campaign used a WhatsApp chatbot to engage consumers in Nigeria and Kenya, encouraging consumers to share selfies and receive personalized skin tone stylizations. The campaign aimed to promote Cocoa Body Lotion and build a first-party customer database.

Nivea achieved 207% of its reach goal, generated 250,000+ organic impressions, and collected thousands of new customer profiles, showcasing how emotional, personalized engagement can fuel brand impact and data-driven marketing. 

Spendgo enhanced its closed-loop loyalty programs with omnichannel communication, enabling real-time, personalized messaging across SMS, Email, Push, MMS, and WhatsApp.

This integration allowed Spendgo’s 6,000+ clients to launch more effective, data-driven campaigns, resulting in a 92% redemption rate, a 40% reduction in campaign creation time, and a measurable boost in ROI. This empowered brands like Cold Stone and Sbarro to deliver more engaging loyalty experiences across digital and in-store touchpoints. 

Megi Health Platform improved patient care through a WhatsApp-based chatbot which enabled patients to track symptoms, submit readings, and receive real-time feedback. Cutting data collection time by 65% and hitting an 86% CSAT score, the chatbot made diagnoses faster, gave patients 24/7 support, and helped them take charge of their health.

The platform has been used by multiple healthcare providers, offering more efficient patient care with personalized assistance and automated data management. 

MoneyGram Haas F1 Team and Infobip partnership aims to enhance fan experiences by offering real-time updates, interactive moments, and exclusive content across messaging platforms like WhatsApp, RCS, and in-app chat.

This type of mobile marketing strategy allows fans to engage with the team in dynamic ways, such as live race updates, interactive polls, and integrated shopping.  

Mobile ads come in different formats, each effective in its own way. Mobile advertising examples show how these strategies engage users. Below are some mobile ad samples that showcase successful tactics:   

• Banner ads: Simple and cost-effective, ideal for broad reach. Brands place banner ads at the top or bottom of the screen to promote a wide range of products or services.   
• Interstitial ads: Full-screen ads that capture users’ attention. Interstitial ads appear at natural transition points within an app, such as between levels in a game. They are highly effective in driving conversions because of their immersive nature. 
• Native ads: Ads that blend with app content for higher engagement. Native ads match the look and feel of the surrounding content, making them less intrusive and more appealing to users. 
• Video ads: High-impact storytelling tools that drive conversions. Video ads can be used to showcase products, tell brand stories, or highlight customer testimonials. They can be adjusted to fit various platforms and audiences. 

How to create a high-performing mobile campaign

To create a successful mobile marketing strategy, follow these tips:  

1. Define your audience: Understand your target audience’s behaviors and preferences to tailor your messaging effectively. Analyze market data to understand your audience better.  
2. Choose ad formats: Select the ad formats that best suit your goals and target audience. Think about each format’s strengths and how they match your goals.  
3. Create engaging content: Develop compelling ad copy and visuals that capture users’ attention and encourage interaction. Use storytelling techniques and high-quality visuals to make your ads stand out.  
4. Include calls to action: Encourage user interaction with clear CTAs. A clear message tells people what to do next, like download an app, buy something, or sign up. 
5. Leverage mobile apps: Use app features to enhance user experience. Mobile apps offer valuable opportunities for engagement, such as personalized content, push notifications, and in-app messaging.  
6. Set clear objectives: Identify what success means for your business, whether it’s more engagement, higher sales, or brand recognition.  
7. Measure conversion rates: Watch your numbers, learn what clicks, and improve from there.  
8. Maximize engagement rate: Analyze user behavior for better results. Learning how users react helps you tweak your strategy and get better results.   

Why mobile campaign marketing matters 

Your audience lives on their phones and so should your brand. Mobile marketing lets you reach people in real time, wherever they are. With smart, creative campaigns, you can grab attention, start conversations, and turn scrolls into sales. From personalized messages and video content to chat apps and in-app journeys, mobile marketing is the fastest way to build stronger connections and drive results.