Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights
Portrait of Bryan Miller, President at Sagent Group, with Infobip and Sagent logos on a branded background.

Posted onFebruary 20, 2026.

Sagent Group: Building customer engagement strategies that start with outcomes.

Customer engagement works best when it starts with outcomes, not products. Here is how Sagent Group and Infobip make it happen.

Tags:
  • Blog.
  • Conversational experience.
  • Best Practices.
  • Trends and Insights.
  • Spotlight.
Dark blue promotional banner featuring a rounded square photo of a smiling woman using her smartphone outdoors. An orange chat bubble icon overlays the image. Abstract light purple and white circular shapes appear in the background.

Posted onFebruary 19, 2026.

WhatsApp marketing automation: Promotional messages, setup, templates.

WhatsApp marketing automation for promotional messages, with setup steps and templates. Comprehensive tools comparison and best practices used in 2026.

Tags:
  • Blog.
  • Marketing.
  • WhatsApp Business.
  • Awareness.
Google x Infobip: Reinventing customer interactions in India

Posted onFebruary 19, 2026.

Google x Infobip: Reinventing customer interactions in India.

In India, the communication process has shifted from one-way to two-way, with most brands gearing up to provide conversational experiences. Discover how Infobip and Google have been helping businesses create impactful customer journeys.

Tags:
  • AI.
  • conversational experience.
  • RCS.
  • Trends and Insights.
  • Spotlight.
How to choose the best customer engagement platform in 2026 banner with Infobip logo and a smiling woman wearing headphones taking a selfie while holding an iced coffee.

Posted onFebruary 18, 2026.

How to choose the best customer engagement platform in 2026.

Find the best customer engagement platform for 2026. Compare features, pricing, and real-world use cases to boost retention and conversions.

Tags:
  • Blog.
  • eCommerce.
  • Marketing.
  • Retail.
  • Moments – Customer Engagement.
  • Best Practices.
  • Trends and Insights.
A man wearing earphones and a plaid shirt working on a laptop at a desk, framed inside a rounded rectangle. Dark background with abstract orange, blue, and white graphic elements and a small code icon.

Posted onFebruary 17, 2026.

Vibe coding: Your AI agent won’t replace you (but it’ll make you faster).

Vibe coding means describing what you want to AI and getting working code in seconds. This guide explains what vibe coding is, how to use AI-assisted coding for production, but also raises the question of quality, maintainability, and security.

Tags:
  • Blog.
  • Trends and Insights.
Abstract illustration on an orange background showing a stack of geometric cubes. Several cubes form a larger structure below a wavy horizontal line, while a single cube sits above the line, suggesting a visible surface layer over hidden complexity beneath.

Posted onFebruary 17, 2026.

The channel explosion problem: Why adding RCS shouldn’t take six months.

Messaging channels multiply faster than roadmaps can handle. Learn why channel-by-channel integrations don’t scale and how unified APIs unlock real channel velocity.

Tags:
  • Blog.
  • Inspiration.
Four key customer engagement platform capabilities: unified customer data, cross-channel orchestration, AI-powered personalization, and seamless integrations

Posted onFebruary 16, 2026.

Best omnichannel marketing platforms in 2026 .

Compare top omnichannel marketing platforms in 2026. Learn key features, AI agent capabilities, and how to choose the right solution for seamless customer experiences

Tags:
  • Blog.
  • Blog.
  • Marketing.
  • Trends and Insights.
Two professional portrait photos displayed side by side on a dark background with a diagonal orange stripe and abstract rounded shapes in pink, white, and blue. The left portrait is labeled “Jean Pierre de Toit, CEO at Datora Global,” and the right portrait is labeled “Jaco Van Der Merwe, Director of Operations at Datora Global.” At the bottom of the image, the Infobip logo appears next to the Datora Digital Workforce Automation logo, reinforcing the partnership between the two companies.

Posted onFebruary 13, 2026.

Datora: Building trust in automation.

Explore how Datora builds trust in automation by putting customer experience first with AI and connected systems.

Tags:
  • Conversational experience.
  • Partnership.
  • Moments – Customer Engagement.
  • Trends and Insights.
  • Spotlight.
How to switch from SMS to RCS

Posted onFebruary 13, 2026.

How to switch from SMS to RCS in 2026.

To upgrade from SMS to RCS, you need to adopt a systematic approach, which includes evaluating the market, customer channel preferences, followed by technical readiness.

Tags:
  • Blog.
  • RCS.
  • Best Practices.
“Featured illustration showing a backend system consuming capabilities from an MCP server to reduce integration overhead.

Posted onFebruary 10, 2026.

How MCP helps platforms reduce integration overhead.

Most platforms don’t slow down because of product ideas. They slow down because engineering time gets eaten by the operational glue around integrations. MCP changes where that work lives.

Tags:
  • Best Practices.
  • Inspiration.
  • Trends and Insights.
SentBe: Redefining trust in cross-border fintech communications

Posted onFebruary 9, 2026.

SentBe: Redefining trust in cross-border fintech communications.

Customers demand security and convenience while carrying out financial transactions. Discover how SentBe delivered a secure, reliable international remittance solution powered by Infobip.

Tags:
  • Blog.
  • AI.
  • CX.
  • sms.
  • Kakao.
  • signals.
  • SMS.
  • Trends and Insights.
  • Spotlight.
Smiling customer support agent wearing a headset and microphone while speaking during a service call, representing AI-powered cloud contact center and omnichannel customer communication.

Posted onFebruary 6, 2026.

Best CCaaS providers for contact centers in 2026.

Discover the top CCaaS platforms for 2026 and how AI-powered omnichannel contact centers improve agent productivity, customer experience, and scalability.

Tags:
  • Customer Service.
  • Trends and Insights.