Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights
Header image for blog about how to easily build a chatbot for WhatsApp.

Posted onMarch 30, 2026.

How to design and build a WhatsApp chatbot – with examples.

Learn how to build a WhatsApp chatbot step by step, from API setup to AI agents. Includes real business examples, pricing, and platform tips.

Tags:
  • Blog.
  • Customer Service.
  • WhatsApp Business.
  • Best Practices.
What Is Conversational AI

Posted onMarch 27, 2026.

What is Conversational AI? Definition, How It Works, and 2026 Trends.

Get a clear conversational AI definition, learn how it works with NLP and machine learning, see real examples, and discover how conversational AI agents are reshaping CX in 2026.

Tags:
  • Blog.
  • Conversational experience.
  • Best Practices.
Customer support agent using a headset while chatting with a customer about an internet connectivity issue and offering help through a live video call.

Posted onMarch 25, 2026.

On-premise vs cloud contact center: Key differences and how to switch .

Compare on-premise and cloud contact centers side by side. Learn key differences in cost, scalability, AI capabilities, and security — plus a step-by-step migration guide.

Tags:
  • Blog.
  • Best Practices.
Best chatbot builders in 2026 for enterprises

Posted onMarch 24, 2026.

Best chatbot builders in 2026.

A complete guide on different types of chatbot builders available in 2026, including their features and use cases. Discover which chatbot builder is ideal for your business goals, and how you can use them.

Tags:
  • AI chatbots.
  • customer service.
  • CX.
  • Trends and Insights.
Photo on a dark teal background showing a person seated indoors and holding a smartphone with both hands. The person is wearing a denim jacket over an orange top, and their face is blurred. Rounded decorative shapes in orange, white, and light green surround the image.

Posted onMarch 20, 2026.

Political SMS compliance isn’t a constraint anymore, it’s your competitive edge.

Campaign Verify tokens are now mandatory across every sender type. Here is what that means for your 2026 election messaging strategy, and why the window to act is closing.

Tags:
  • Blog.
  • Awareness.
Person working at a computer, representing a professional using conversational AI tools.

Posted onMarch 19, 2026.

Conversational AI integration: B2B implementation guide (2026) .

This guide shows B2B teams how to integrate agentic conversational AI into their customer service stack, connect core systems, stay compliant, and prove ROI.

Tags:
  • Blog.
  • AI chatbots.
  • Awareness.
Dark background with a rounded central photo of six diverse young adults smiling and gathered closely while looking at a smartphone. A green WhatsApp logo icon appears to the left of the photo. The background includes abstract design elements such as orange rounded shapes and small white dots, creating a modern tech-themed layout. No visible text.

Posted onMarch 17, 2026.

WhatsApp news and updates (2026).

Every major WhatsApp feature launch from Q3 2025 through Q1 2026, explained clearly for businesses ready to put them to use.

Tags:
  • Conversational experience.
  • WhatsApp Business.
  • Trends and Insights.
Illustration of a smiling man looking at his phone with a message notification bubble that reads: “Hi Benny, Welcome! Thanks for creating your account with us.” Decorative shapes appear around the image on a dark background.

Posted onMarch 16, 2026.

What is a confirmation email? Examples and templates.

The email everyone waits for after clicking “buy.” Here’s what confirmation emails are, why they matter, and how to write ones that keep customers confident and coming back.

Tags:
  • Email.
  • Best Practices.
Passenger at an airport security checkpoint receives a mobile push notification from an airline reminding them to check in three hours before boarding.

Posted onMarch 16, 2026.

How to improve your airline customer experience.

Airlines now need to match the seamless, instant service passengers expect from top digital brands, using omnichannel messaging and AI to send timely updates, handle disruptions, and answer everyday questions across the journey.

Tags:
  • Blog.
  • Customer Service.
  • Transportation & Logistics.
  • Best Practices.
Thumbnail image with title “Why platforms outgrow their CPaaS partner?” Includes: Gear diagram labeled “45% lost to operations.” Key insight box stating: “40–50% of integration engineering time absorbed by operational infrastructure – not product features.” Bar showing Operational 45% and Product 55%.

Posted onMarch 13, 2026.

Why platforms outgrow their CPaaS partner.

You closed the deal on Monday. By Thursday, your customer is asking when they can start sending messages. Your partner says pricing will take two weeks. That is when platforms start looking for partners who can move at their pace.

Tags:
  • Blog.
  • Awareness.
  • Best Practices.
Mobile phone mockup displaying an email message titled ‘A quick note from [Company Name]’ sent from ‘Atypical.’ The email welcomes the recipient, explains account management on behalf of a creditor, outlines how often messages will be sent, reassures about safe communication, and includes contact and preference update details. The phone is centered on a dark background with abstract pink, orange, and white shapes.

Posted onMarch 11, 2026.

Collections email templates: 8 examples for every stage of the process.

From pre-due reminders to final demands, collections email templates that keep communication professional and payments moving.

Tags:
  • Email.
  • Best Practices.

Posted onMarch 10, 2026.

How to choose the right Customer Data Platform (CDP) in 2026.

Discover the best customer data platforms (CDPs) in 2026. Compare leading CDP vendors and explore the key elements of unified, real-time customer engagement.

Tags:
  • Trends and Insights.