Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2026

Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.

Deep dive into report highlights

Posted onOctober 2, 2026.

Travel customer experience: How to deliver connected journeys across every channel and every border.

Travel customer experience is defined when journeys break down. See what a customer experience platform for travel needs to keep every trip connected.

Decorative periwinkle blue graphic featuring a rounded rectangular photo of a smiling young man with curly hair in a denim jacket checking his phone while wearing a backpack, surrounded by dark navy icon badges showing a star rating symbol and a customer network icon, plus scattered orange and white geometric accent shapes.

Posted onOctober 2, 2026.

Customer experience platform vs CRM: The differences that decide your architecture.

A customer experience platform vs CRM comparison gets clearer when you separate records, profiles, and execution. This guide explains what each layer does, where CDPs fit, and how AI agents change the stack, so enterprise teams can choose the right architecture first.

Smiling woman in a pink top looking at her phone, with customer support agent and chatbot icons on a light purple graphic background.

Posted onOctober 1, 2026.

The importance of customer service: Returns, costs, risks .

Strong customer service keeps revenue, controls costs, and creates valuable customer insight. Find out how enterprise teams can deliver it consistently across every interaction.

Posted onSeptember 30, 2026.

Customer loyalty programs: A quick guide.

Deep dive into the world of loyalty programs, and discover nine types of programs that have brought businesses closer to their customers, as well as how to make your brand stand out.

Visual representation of SMS, email, and WhatsApp messages delivered to a shopper, highlighting how retailers can optimize customer touchpoints across channels.

Posted onSeptember 29, 2026.

Optimizing retail touchpoints for elevated customer journeys.

Learn how to optimize retail touchpoints across the customer journey, from discovery to post-purchase, to improve experiences and conversions.

Graphic with dark blue background featuring a circular cutout of a woman with curly hair smiling at her yellow smartphone, with white headphones around her neck. Below her is an SMS message mockup that reads: “You’re on our ‘missed-it’ list! Reclaim your Cyber offer for the next 24 hours” with a link to “myshop.com/cyber-offer.” Rounded accent shapes in orange, white, and purple are placed across the background. All this to portray Cyber Monday SMS marketing campaign with expert tips, templates, and best practices.

Posted onSeptember 28, 2026.

Cyber Monday SMS marketing guide for 2026.

Cut through the noise with smart Cyber Monday SMS marketing. Discover strategies, templates, and timing tips to drive conversions and ROI with Infobip.

Illustration highlighting SIM swap fraud risks, showing a mobile phone with a “SIM Swap check” notification and SIM card icons, accompanied by Infobip branding.

Posted onSeptember 28, 2026.

What is SIM swapping? How it happens and how to stop it.

Learn what SIM swapping is, how it works, why attackers are increasingly exploiting mobile identities, and how businesses can use layered security, network intelligence, and stronger authentication to detect and prevent fraud.

Smiling young woman looking at her orange smartphone, with network signal and chatbot icons on a dark graphic background.

Posted onSeptember 25, 2026.

Telecom customer experience: Strategies to reduce churn and grow revenue.

Telecom customer experience has become a key driver of retention, upgrades, and revenue. Explore how CX impacts telecom growth, where customer journeys typically break down, and what operators can do to turn frustrating experiences into lasting customer relationships.

A visual showing a person wearing a blue sweater and holding a smartphone. Overlaid on the image is a chat conversation where the person asks, "Do you have something like this in blue?" and receives a reply, "Yes, Enna! I found 3 similar items in blue," along with a product image of a blue handbag and sunglasses, and a "View Products" link below.

Posted onSeptember 25, 2026.

AI shopping assistants: Brand ambassadors for eCommerce .

Find out how AI shopping assistants guide shoppers to the right products, answer questions in real time, and turn peak-season traffic spikes into completed purchases instead of support backlogs.

Header image showing a record store storefront with customers entering, overlaid with a notification card containing a photo of a musician performing with a guitar and microphone. Notification text reads: 'Pre-saved the album and bought the vinyl? Winning Combo! You've been selected for a private performance at GoldN record store in LA! More details to follow.'

Posted onSeptember 24, 2026.

Retailtainment 101: How to create immersive customer experiences.

Retailtainment helps transform the retail industry from a place of transaction to a hub of experience. Join us as we explore the strategies, examples, and benefits and help you discover how to create an entertainment-rich environment that captivates your customers.