Turn ignored calls into trusted conversations with Branded Calling ID
You’ve already won your customers’ trust – now let them know it’s you when you call them.
Our branded calling solution enables you to show business name, logo, and reason for call – giving customers the confidence to answer.
Industry-led carrier identity verification
Secure-by-design – delivering trusted branded calls for your business.
When your customers have trust issues, Branded Calling ID can help
This distrust means that important conversations get put off – leading to unresolved issues and missed sales. Use Branded Calling ID to display your company name, logo, and the reason for your call directly on the person’s lockscreen. Boost answer rates and remove the blockers to meaningful conversations. Branded calling is how trusted businesses present themselves clearly and convincingly when they need to speak to their customers.
of people said they don’t answer calls from unknown numbers
said that they would answer if they knew who was calling and the reason.
How can you use it in your industry?
What are the key benefits of Branded Calling ID?
With AI-voice cloning scam calls on the rise, the need for a secure, interoperable, and standards-based framework has never been more urgent.
More conversions
Recognized calls get answered. Higher answer rates mean more conversions.
Reduced costs
Unanswered calls mean more follow ups – leading to increased costs and agent inefficiency.
Fraud protection
A strict vetting process ensures scam callers cannot spoof the branded calling experience.
A unified solution
Calls are routed through verified carriers, not app layers or device tricks.
A trusted ecosystem
Identity is verified through the CTIA Branded Calling ID ecosystem and carrier networks.
How does Branded Calling ID work?
Simple setup – get started in days rather than weeks
01
Log onto the portal
02
Create your business identity following step-by-step guide
03
Display identity application
04
Submit and track status
How is Branded Calling ID different from previous solutions?
Comparing Branded Caller ID with traditional solutions that attempted to solve the same problem shows how superior the new approach is.
| Feature | Branded Calling | CNAM (Caller Name Delivery) |
|---|---|---|
| Display name | Defined by businesses and verified by CTIA ecosystem | Stored in external database. No strict vetting. |
| Logo | Logo displayed (in color on supported devices) | Not supported |
| Call reason | Reason can be shown e.g. ‘Appointment Reminder’ | Not supported |
| Security | High. Strict vetting and ongoing monitoring | Low – prone to spoofing |
| Consistency | Consistency across carrier and devices ensured | Can vary across devices and carries |
The vetting process
Branded Calling ID has been created by CTIA, the industry body representing U.S. wireless operators.
Through our CTIA-authorized partnership, the vetting process gives your customers confidence that your brand is verified to the highest industry standards and that you won’t exploit their trust.
Vetting includes:
Business verification
Number ownership & right to use the number
Brand/domain validation
Compliance review
Technical authentication: Annual re-vetting
Why choose Infobip for Branded Calling
- We are a CTIA-authorized partner
- Our full-service onboarding includes vetting, display identity submission and routing
- You get a direct integration with our carrier-grade voice network
- We also support branded calls over OTT voice channels including WhatsApp Business Calling and Viber Business Calls.
- We are recognized by analysts as a leader in business communication
Frequently asked questions
Branded Calling ID is a verified call display that shows your brand name, logo, and reason for calling on the recipient’s screen before they answer.
Yes, it’s built on the CTIA Branded Calling ID model and a vetted ecosystem. Identity is confirmed through carrier networks, not app-layer tricks.
No. Legacy caller ID is a name. Branded Calling ID is trust, identity, and recognition, your logo, your reason for calling, and carrier-backed verification.
Branded Calling ID is strongest in North America. For worldwide trusted voice, Infobip also offers WhatsApp Business Calling and Viber Business Calling.
Infobip registers your business identity with the CTIA Branded Calling ID ecosystem. Carrier networks then verify your calls match that registered identity before displaying your brand information.
For a single-country deployment, onboarding typically takes a few business days. The vetting process is part of setup and ensures your identity is correctly registered with the carrier network.