Infobip launches Experiences a new product with ChatGPT technology to revolutionize customer experience
Initially offered in Brazil, Infobip’s new product is a set of predefined GenAI supporting use cases that helps brands leverage business results and strengthen the customer experience
Vodnjan, Croatia, October 03, 2023 – Global cloud communication platform Infobip launches Experiences, a set of predefined GenAI supporting use cases that helps brands to empower and elevate their businesses results. Starting in Brazil and deployed in the world across other regions in the upcoming months, Infobip Experiences is a new bet of Infobip in Brazil, due to this country’s potential as an emerging economy. Experiences is currently starting with a GenAI assistant, using ChatGPT technology to enhance customer interactions, with the aim of enabling businesses to increase sales, save time, and ensure customer satisfaction.
From a GenAI appointment booking service to an expansive list of use cases that will increase to support a variety of businesses verticals, Infobip Experiences will be first available on WhatsApp. Experiences allows virtual interactions to be personalised, to make them resemble human interactions. By leveraging ChatGPT technology, it’s possible to make communication more comprehensive and humanised. Infobip Experiences can create limitless conversations using the correct tone of voice. All messages are pre-filled by GenAI, and it is possible to choose the ideal style for each platform.
As companies are currently exploring new ways to insert generative AI into their customer engagement suite and offer even more conversational experiences to consumers, further enhancing their journeys, Infobip Experiences was designed to be used in several industries and it will support all of them, such as retail, healthcare, transportation and logistics, tourism, among others.
The ease of use and implementation is another differentiator. With Infobip Experiences, configuration can be done in minutes, and the omnichannel experience allows you to engage with customers on various chat and traditional conversation applications. Although we are first starting with WhatsApp, Experiences will be built upon Infobip’s unique omnichannel expertise and be channel agnostic. Other OTT channels like Viber, RCS, and Apple Business Messenger will follow, supported by traditional channels like SMS and Email for notifications.”
Ivan Ostojić
Chief Business Officer at Infobip
In practice, Infobip Experiences works as follows: A company which uses Experiences provides data to fuel the AI assistant with content related to its work. From there, you can use this data to define a message style that suits the brand, and the AI assistant can respond to consumer questions with human-like and well-informed conversations. If, however, it is unable to meet the customers’ needs, the inquiry is directed to a human agent.
Lack of personalization harms the relationship among brands and consumers
According to Infobip, 68% of people prefer to make contact or even purchase products via messaging apps. However, 75% of the consumers feel frustrated when customer service is not personalized and brands which introduces a shopping assistant with AI technology can solve that issue very fast. WhatsApp, for instance, stands out in the scenario of conversational commerce via messaging apps with an 80% growth in business interactions in 2022 compared to 2021. In Brazil, the app is also on the list of favourites for interactions with companies. This is one of the reasons why Infobip is introducing its new product in this open and still expanding market.
Ivan Ostojic also commented: “Companies should invest in a system that brings them closer to their target audience and exceeds their expectations. Brazil is a market very receptive to new technologies, making it perfect for implementing Infobip Experiences. Using a system that brings the customer closer to the company is a necessary business strategy capable of generating consistent results. People need to feel that the company cares about their demands and knows how to address them, both in terms of sales and support for other matters. This will improve even more the relationship among brands and their customers, leveraging the CX.”
Learn more about Experiences, by clicking here: /experiences
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
• Infobip named a Leader in the Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) 2023 Report
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip introduces Signals: The Innovative Solution to SMS Pumping Fraud
Vodnjan, Croatia, September 28, 2023 – In the digital age where SMS communication is paramount for businesses worldwide, the rise of bots inflating SMS traffic and creating fake accounts has become a rising concern. To solve this issue, global cloud communications platform Infobip has introduced “Signals,” an innovative solution designed to combat the problems caused by SMS pumping.
“Infobip Signals” employs machine learning to automatically detect and block fraudulent traffic without any interventions from the business. This tool is vital for brands that want to protect their financial resources and maintain a genuine user base by preventing fake accounts that can harm their value.
“In an ecosystem where every active user counts, and brand integrity is a priority, Infobip Signals is our answer to ensuring businesses can thrive without the burden of SMS fraud. This is not just about financial security; it’s about upholding the genuine value of every brand”
Adrian Benić
Chief Product Officer at Infobip
Available for global adoption now, Infobip Signals underlines Infobip’s commitment to providing innovative solutions for modern communication challenges. All businesses employing SMS in their operations can now shield themselves from potential financial setbacks and reputational damage by including Infobip Signals in their security framework.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
• Infobip named a Leader in the Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) 2023 Report
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip Partners with Adobe to Enable Native SMS Capabilities
Integration now provides SMS experiences for Adobe Journey Optimizer, Adobe Campaign, and Adobe Commerce
Vodnjan, Croatia, September 26, 2023 – Global cloud communications platform Infobip has partnered with Adobe to provide SMS experiences for Adobe Journey Optimizer. The native SMS integration allows Adobe Journey Optimizer users to send text messages alongside real-time status updates and intelligent routing for high delivery rates in cross-channel customer campaigns.
Customers want conversational experiences with businesses and brands on the channels they use every day. Whether for marketing, support, or sales, brands must deliver customer campaigns on preferred channels such as SMS. Now Adobe Journey Optimizer’s clients can build and manage customer campaigns using automation and workflow integration by SMS triggers through Infobip’s native integration. Infobip’s native SMS integration also enables Adobe Journey Optimizer clients to access delivery status within the application so they can see the status and result in one place.
Adobe Journey Optimizer enables businesses to manage inbound customer engagement and outbound omnichannel campaigns using real-time insights and AI-driven customer journeys to engage one customer or millions anytime, anywhere. Brands can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers. It creates the foundation for personalized communication with a unified customer profile and helps businesses orchestrate and automate customer journeys based on real-time behaviour, contextual changes, or business signals.
“Adobe Journey Optimizer helps brands by connecting omnichannel campaigns with 1:1 real-time engagement,” said Sunil Menon, Sr. Director, Strategy & Product Marketing at Adobe. “This integration helps brands deliver personalized experiences via SMS in the moments that matter.”
Infobip’s native SMS integration with Adobe Journey Optimizer expands its relationship with Adobe. As a Gold Partner in the Adobe Technology Partner Program, the communications platform is already integrated with Adobe Campaign and Adobe Commerce. Its integration with Adobe Commerce enables firms to engage with customers with relevant notifications throughout their buying journey via SMS and WhatsApp to improve the customer journey and their experiences, alongside boosting loyalty and improving net promoter scores.
“Consumers want to have conversational experiences with a business or brand over the channels they use every day, which often means receiving timely, personalized text messages. With this integration, we help enterprises create conversational experiences that increase conversion rates and boost loyalty within marketing and sales activities.”
Veselin Vuković
Global VP for Strategic Alliances at Infobip
About Infobip
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
• Infobip named a Leader in the Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) 2023 Report
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip recognized as communications platform Leader by analyst firm Gartner®
Infobip has been recognized for its ability to execute and completeness of vision in the first Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market
Vodnjan, Croatia, September 20, 2023 – Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a Leader for its overall completeness of vision and ability to execute.
In its Competitive Landscape CPaaS report, Gartner said: “the communications platform as a service market is evolving beyond APIs to encompass the entire customer journey. Existing conversational commerce use cases are broadening to become conversational everything.” In the same report, the analyst recommended CPaaS providers must: “construct customer experience as a service (CXaaS) offerings to target the entire customer life cycle by encompassing not just CPaaS, but also contact center, customer data platform (CDP) and conversational artificial intelligence (CAI), as well as customer journey orchestration.” Gartner also recommended providers: “accelerate time to value for customer experience (CX) by providing tools such as user-friendly templates, ‘solutions in a box’ for advanced use cases, improved visual builders and detailed journey analytics.”
To meet these evolving demands, Infobip recently launched Experiences, a revolutionary generative AI-powered, no-code journey builder that helps businesses engage customers, foster loyalty, and drive growth. Infobip Experiences enables organizations to orchestrate customer journeys and save time with a library of journey templates from onboarding and engagement to retention and loyalty. Alongside its network of 43 data centers and 9,700 global connections, of which 800 are direct operator connections, customers cite Infobip’s worldwide reach and scale, along with its delivery and latency guarantees, as key differentiators.
We believe the Gartner recognition of Infobip as a Leader in the CPaaS market reflects the investments we’re making to provide innovative new products and services alongside our global reach and scale. Moreover, our acquisitions of U.S. messaging heavyweight OpenMarket and VoIP provider Peerless Network have cemented our superior position in America alongside our market-leading offer globally.
As a result, we offer a global one-stop shop for omnichannel interactions and communications. But we’re not stopping now. With the CPaaS market forecast to grow to $30.6 billion by 2026, we are keeping our foot on the gas to ensure we remain the leading full-stack omnichannel communications platform for every platform.”
Silvio Kutić
CEO at Infobip
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
View a complimentary copy of the report at /analyst-reports/gartner-mq-cpaas-2023.
Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud and Ajit Patankar, 20th September 2023
Gartner, “Competitive Landscape: Communications Platform as a Service report” by Brian Doherty, Daniel O’Connell, Lisa Unden-Farboud, Ajit Patankar, 17 March 2023
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip Shift 2023 reaches new milestone with nearly 5,000 attendees and 10,000 virtual participants
Southeast Europe’s largest developer conference is a critical forum for cutting-edge conversations and a celebration of startup innovation
• Infobip continuing to place developers front and center of growth strategy
Vodnjan, Croatia, 19 September, 2023 – Marking its 12th successful year and most-attended event, Infobip Shift, the largest developer conference in Southeast Europe, this week brought together the world’s top developers for a forum of cutting-edge conversations and a celebration of startup innovation. Originally the premier developer event in Southeast Europe, Infobip Shift has expanded its global reach by bringing together about 5,000 in-person attendees and more than 10,000 virtual participants from across the globe in the picturesque city of Zadar, Croatia.
On the 18th and 19th of September, the global tech community got together for two days of learning, networking, and disruption. The multistage hybrid conference was dedicated to people passionate about software, including developers, founders, industry disruptors, developer relations (DevRel) experts, and global tech giants, including Uber, Microsoft and Amazon.
Continuing its tradition around interactive, engaging and exciting content, attendees had access to a broad range of insights, alongside social events, with topics ranging from machine learning and the emerging artificial intelligence (AI) landscape to the link between developer well-being and performance. Speakers included industry stalwarts from companies such as Akamai, Red Hat, GitHub, and Google, alongside Croatian up-and-coming companies such as Sofascore and ReversingLabs.
Six uniquely designed stages catered to specialized topics, including AI, DevEx, and Cloud Native technologies. With a dedicated stage and EXPO for Infobip’s Startup Tribe, this year’s conference showcased 20 pioneering startups from across the globe.
The acquisition of Shift Conference in 2021 set the cornerstone for Infobip’s strategic focus on nurturing a global developer-centric community. Since then, Infobip has expanded Shift to become one of the largest developer events in the world, hosting its first US conference in Miami earlier this year.
Infobip Shift 2023 has once again proved itself to be a central event for the global developer community globally. This year’s event not only showcased lessons from the industry’s finest minds but also set the stage for immersive virtual engagements and networking opportunities. We’re seeing an ever-growing international attendance, and we continue to set new standards for event production and customer experience. Developers are the architects of the future. Infobip’s commitment lies in delivering an extraordinary developer experience globally. We aim to accelerate this by providing expert content, easily accessible software development kits, and an unbeatable developer ecosystem.”
Nikola Pavešić
Director of Startups at Infobip
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include
- Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
- Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
- Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
- Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
- Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
- Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021)
- Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
- Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip and Spryker partner to help businesses deliver more personal shopping experiences
Firms also unveil six pivotal trends to help retailers boost revenues
Vodnjan, Croatia, September 13, 2023 – Global cloud communications platform Infobip has partnered with Spryker, a leading composable commerce platform for sophisticated use cases in B2B Commerce, Enterprise Marketplaces, and Thing Commerce. The collaboration aims to help businesses deliver more personalized shopping experiences, optimize customer engagement, and drive revenue growth.
In today’s fast-paced digital world, consumers crave conversational experiences with their favourite business or brand on their go-to communications channel. Businesses and retailers especially need to be able to provide their customers with a personal experience on the channels (communication media of their preference) they use every day. While partnering with Infobip, Spryker will be able to provide Infobip’s CPaaS and Conversational Experience solutions to their customers across manufacturing, hardware distribution, and automotive industries faster and in a more personalized experience via their digital marketplace. These top organizations can now access the marketplace via conversational touchpoints, such as push notifications and chatbots.
Coinciding with their partnership, Spryker and Infobip have revealed six trends for retailers to boost revenues using Composable Commerce, Conversational Experiences and Artificial Intelligence (AI):
- The Conversational era has arrived: Everything is becoming conversational. Customers expect conversations with retailers across the entire journey on one device and channel. As a result, retailers need to offer large-scale escalation of two-way conversations throughout the customer journey, with app-like experiences in chat apps.
- Personalization with Composable Commerce: Retailers can use permissible customer data like browsing history and preferences to offer personalized recommendations and promotions, enhancing the shopper’s experience. This leads to higher conversion rates and ROI alongside improved customer loyalty.
- Intelligent strategies for efficiency: AI and analytics are paving the way for hyper-personalized customer experiences throughout the entire journey of customers for retailers. These technologies offer anything from handling basic queries and predicting customer behaviours to enabling real-time responses. By integrating AI and analytics throughout the customer journey, retailers can further enhance loyalty and brand recognition.
- Omnichannel Integration: Composable Commerce combined with conversational experience solutions allow retailers to seamlessly merge online and offline channels, offering a consistent shopping experience across e-commerce sites, mobile apps, social media, chat apps and physical stores. Features like buy online, pick up in-store, endless aisle, and real-time inventory visibility especially when exposed in common chat apps can attract customers, drive sales, and increase profitability.
- Agile and Scalable Technology: Composable Commerce offers retailers an adaptable and scalable tech infrastructure. Businesses can quickly adapt to market shifts and customer needs by integrating top-tier software through APIs. This flexibility lets retailers innovate, efficiently scale, and improve revenue. Cloud-based solutions have superior performance and cost-effectiveness.
- Hyper-Automation through AI-powered chatbots: The adoption and scaling of automated chatbots is revolutionizing the customer experience for retailers. Improvements in text, voice, and video chatbots, like integrations with ChatGPT, provide retailers with automation, speed, and availability. Retailers are increasingly adopting intelligent virtual assistants to streamline customer service, enable up-and-cross-selling, marketing and sales automation leading to enhanced ROI.
Manishi Singh, SVP of App Composition Platform at Spryker, said: “We are thrilled to partner with Infobip, a leading omnichannel communication solutions provider. This collaboration amplifies our commitment to empowering digital businesses to reach their goals more efficiently through composable commerce. By leveraging Infobip’s capabilities, we will enable businesses to deliver more personalized shopping experiences, optimize customer engagement, and drive new and increased revenue growth. Together, with Spryker’s composable platform designed specifically for sophisticated transactions, our customers will be able to adapt, grow and differentiate in a challenging and ever-changing market.”
With the growing trend for consumers wanting to interact with a business or brand through conversational chat channels, it is becoming even more important for firms to offer such experiences. Our partnership with Spryker enables businesses to access our innovative conversational solutions such as our AI-powered conversational Experiences platform that helps turbocharge digital transformation and deliver more personal experiences. This collaboration further demonstrates why we are the market-leading communications platform for every platform.”
Ivan Ostojic
Chief Business Officer at Infobip
Manishi Singh concluded: “By embracing personalization, omnichannel integration, and an agile technology infrastructure through composable commerce, businesses can enhance their revenue results for upcoming shopping seasons. These practices empower businesses to provide exceptional customer experiences, optimize their sales channels, and quickly adapt to market dynamics, ultimately driving growth and profitability.”
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
- Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)
- Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
- Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
- Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
- Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
- Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021)
- Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
- Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
About Spyker
Spryker is the leading composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional business, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, Hilti, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak Partners, ProjectA, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.
Infobip Developer Relations Team had a victorious night at DevRel Awards 2023
Infobip DevRel team winner in two categories of the DevRel ‘Oscars’
Vodnjan, Croatia, September 13, 2023 – Global cloud communications platform Infobip is elated to announce that its Development Relations team has emerged victorious, winning not one but two prestigious awards at the esteemed DevRel Awards at DevRelCon London 2023. This achievement reflects Infobip’s unwavering dedication to excellence in the Developer Relations field.
Infobip Connect Meetups and presence in the Dev World
The first award, secured in the ‘Best Regional DevRel Program’ category, celebrates Infobip’s successful African Developer Meetups initiative, known as Infobip Connect, project led by Marijan Čipčić, Tech Community Manager. These events have swiftly garnered acclaim for their pivotal role in nurturing developer communities and facilitating knowledge exchange. Infobip Connect has expanded its reach far beyond Africa, hosting events in prominent European cities such as Amsterdam, Berlin, and London.
The second triumph, being recognised as the ‘Best DevRel Program Overall’, serves as a resounding endorsement of Infobip’s Developer Relations program led by Julia Biro. It highlights the team’s achievements and advancements in 2023, elevating its status to that of the DevRel industry’s elite worldwide.
“We are beyond grateful and humbled to be recognised,” remarked Julia Biro, Head of Developer Relations at Infobip. “I’m incredibly proud of my team for their extensive dedication to the developer community and for building the best developer experience Infobip has to offer. This recognition further solidifies Infobip’s commitment to place developers front and centre.”
“Infobip’s dual triumph in these prestigious categories underscores its relentless commitment to empowering developers and nurturing vibrant communities on a global scale. “ said Nikola Pavešić, Director of Developer Relations and Startups at Infobip.
Shift Conference is almost here
Following a triumphant stint in Miami earlier this year, Shift Conference returns to Zadar on September 18th and 19th, 2023, with an expected attendance of around 5000.
Pavešić continued, “This year’s event is poised to reinforce why Shift stands as Europe’s premier developer conference, underscoring its reputation as an essential gathering for professionals in the industry. Boasting a diverse agenda filled with captivating workshops and enlightening talks, alongside ample networking opportunities to engage with brilliant minds in one location, I am confident that this edition will be another unforgettable event.”
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent recognitions include:
- Infobip named as Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923], May 2023)
- Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
- Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
- Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
- Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
- Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
- Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip launches Click-To-Chat Plus Analytics for seamless social media ad conversions
Businesses and brands can now effortlessly leverage integrated Facebook and Instagram ad campaigns that initiate WhatsApp, Messenger, or Instagram Direct conversations with enhanced analytics
Vodnjan, Croatia, September 07, 2023 – Global cloud communications platform Infobip has launched a Click-to-chat ad analytics for brands and marketing professionals who seek to harness the power of social media advertising and messaging in one platform.
The move enables marketing professionals to combine ads from Facebook and Instagram with WhatsApp, Messenger, or Instagram Direct messaging to increase conversions and return on ad spend (ROAS). Marketing professionals can also gain deeper insights into customer behaviour, integrate advertising and messaging analytics, and make data-driven campaign improvements.
Research from Infobip shows the rapid growth of customer interactions on chat apps such as WhatsApp and social media channels such as Instagram, including a 73% increase in WhatsApp interactions in 2022 compared to 2021. But businesses and brands looking to integrate advertising efforts across Facebook, Instagram, and WhatsApp must ensure they can optimize campaigns.
Infobip now offers analytics for ads that click to chat, an ad format available on Facebook and Instagram, including feeds, stories, and the Facebook Marketplace. The solution allows businesses to create ad campaigns that encourage the target audience to send them a message on WhatsApp, Messenger, or Instagram Direct. Once an ad is set, launched in the Facebook ad manager, and connected to the chat app, businesses can see a range of data, including conversion tracking on the web or mobile app, post-purchase experience, or abandoned cart recovery. Brands gain insights on the end-to-end marketing funnel, from the number of impressions in the Facebook feed to the number of conversions and ROAS of each campaign.
Infobip’s Click-to-chat ad analytics provides a holistic view of the entire customer journey, from ad engagement to conversion, empowering businesses with essential behavioural data. These are critical insights for digital marketing agencies, enterprises, and SMBs across industries including, retail & eCommerce, finance, and transportation & logistics.
The solution can be utilized through all Infobip cloud Software as a Service (SaaS) applications, including Answers – Chatbot building platform – to set up a chatbot that will handle queries, Conversations – Cloud contact center solution – to transfer the chat to an agent if the queries get too complicated for the bot to handle, People – Customer data platform – will take care of storing all collected data, and Moments – customer engagement platform – will help you tackle the customers through marketing broadcasts based on collected analytics.
Marketing specialists across all sectors can now effortlessly combine advertising via Meta channels and messaging conversations to set up powerful campaigns, tap into advanced analytics, and elevate their ROAS to new levels. Infobip can provide all the tools needed for tracking conversions – whether for abandoned carts or post-purchase behaviour – within one platform. Our Click-to-chat ad analytics solution brings this data together without extra client effort, allowing seamless lead generation in WhatsApp.”
Ben Lewis, Vice-President of Marketing & Growth at Infobip
To know more about Click-to-chat ad analytics and how to revolutionize your marketing campaigns, Click Here.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip publishes annual ESG report reconfirming its commitment to sustainable growth
In 2022, the firm invested more than €570,000 in local communities through employee and company donation programs, nearly three times that of 2021
Vodnjan, Croatia, August 2, 2023 – Global cloud communications platform Infobip has published its third annual Environmental, Social, and Governance (ESG) report. Infobip continues to make significant progress across all its ESG initiatives while pursuing ambitious profitable growth. Over the last year, Infobip has advanced on its ESG journey in several areas.
Environment
As an addition to its energy efficient grade A+ campuses, Infobip has installed solar panels in its Vodnjan campus to generate more renewable energy and is planning similar upgrades to its Zagreb campus. The company also regularly measures its carbon footprint and is working on a roadmap towards lowering its emissions.
Social and DEI
The firm invested more than €570,000 in communities worldwide, nearly three times that of 2021. Infobip donated more than 150 laptops and other office equipment globally. The firm also launched its onsite volunteering program, BipUp Teams, enabling employees to create positive changes and make a significant impact in their local communities.
Infobip launched a global diversity, equity, and inclusion initiative to ensure its employees feel respected, included, and valued. As a result, the firm has a new DE&I Policy and has initiated global training on preventing harassment and discrimination and minimizing unconscious bias. Infobip has set a framework for further DE&I development in 2023.
Governance
In 2022, Infobip conducted a double-materiality assessment, examining the economic, environmental, and social issues that matter most to its business and stakeholders. Community engagement & investment, business ethics & compliance, and data protection & privacy emerged as the top three topics of interest to internal and external stakeholders
At Infobip, we believe that we have the responsibility to minimize our potential negative impact on the environment and to have a positive and meaningful impact on the communities in which we operate. Our clients and potential clients continue to ask us to share our practices and successes in ESG, pushing us to be even stronger and to have even more impact. In 2023 we will work to finalize the ESG strategy and set a roadmap with targets and goals we plan to achieve in the following years. Incorporating ESG principles in our everyday work and long-term business strategy might not always be easy, but it is a must.”
Silvio Kutić
CEO at Infobip
One of the key steps towards incorporating the ESG principles in everyday business includes joining the UN Global Compact network. The UN Global Compact is the world’s largest corporate citizenship initiative, with thousands of business participants and other stakeholders. It helps create a fairer and more inclusive society and a more sustainable and cleaner environment. Infobip’s focus lies in the areas of human rights, labor, environment, and anti-corruption.
The firm also continued to work towards meeting the UN Sustainable Development Goals (SDGs) by making significant strides across several goals, including decent work and economic growth; industry, innovation, and infrastructure; responsible consumption and product; and climate action.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Infobip unveils Experiences: a revolutionary AI-driven conversational cloud solution
Available free during beta testing, Experiences uses generative AI to help businesses create tailored conversational experiences with ease
Experiences builds on Infobip’s market-leading conversational commerce offer
Vodnjan, Croatia, July 12, 2023 – Global cloud communications platform Infobip has launched Experiences, a revolutionary new generative AI-powered, no-code journey builder that helps businesses engage customers, foster loyalty, and drive business growth. Infobip Experiences helps organizations save time with a library of AI-powered journey templates from onboarding and engagement to retention and loyalty, personalized to suit business needs.
Infobip’s research shows that consumers increasingly want a conversation with a business or brand on their preferred communications channel. Infobip Experiences helps firms do this by providing conversational journey templates that solve pain points and delight customers.
Infobip Experiences provides seamless integrations where businesses can connect their existing technology stack in a few clicks. As a result, firms benefit from quicker journey creation and orchestration along with a connected view of the customer experience. The new product provides valuable insights into conversational journeys with robust analytics and reporting capabilities. Businesses can track consumer behavior, measure performance metrics, and identify areas for improvement. Organizations can optimize their conversational experiences with data-driven insights to drive better results and deliver exceptional customer satisfaction.
Experiences will be available for businesses across many sectors, including e-commerce, sport and entertainment, healthcare, financial services, travel and hospitality, transport and logistics, production and manufacturing, and telecoms. Over time, examples include use cases relevant to specific verticals like back-in stock and product return for retail, or use cases relevant across verticals like meeting organizer and location-based messaging.
Experiences is part of the portfolio of Infobip software-as-a-service customer engagement solutions that will go through a major AI upgrade later this month.
With the growing trend of consumers wanting to interact with business or a brand through conversational chat channels, it has become more important for firms to offer such experiences. AI-powered Experiences helps businesses solve customer pain points while turbocharging their digital transformation, delighting customers, and boosting loyalty and growth. Supported by generative AI, Experiences further demonstrates how Infobip continues to invest in innovative new products and services to ensure we are the market-leading communications platform for every platform.”
Ivan Ostojić
Chief Business Officer at Infobip
Conversational commerce leader
Experiences draws on Infobip’s first-place ranking in Juniper Research’s Conversational Commerce Competitor Leaderboard. Outperforming all its competitors, Juniper Research recognizes Infobip as a “market leader that is constantly evolving”, evidenced by its acquisitions and the onboarding of new platforms, such as WeChat. Noting Infobip’s ability to support many global channels, including RCS, WhatsApp, and Messenger as well as regional ones such as WeChat, KakaoTalk, and LINE, Juniper says Infobip is well placed to “capitalize on the conversational commerce market”, which Experiences enables Infobip and its customers to do.
Juniper Research commented: “Whilst supporting a sufficient number of communication channels is no longer enough to ensure the success of the conversational commerce experience, Infobip’s ability to embed additional value-added services, such as generative AI, QR codes, and diverse payment options, into its platform creates depth with these existing communication channels”. This increased depth enhances the conversational commerce customer experience and secures Infobip’s first place in Juniper Research’s Conversational Commerce Competitor Leaderboard 2022.
AI-powered Experiences closely follows Infobip’s collaboration with leading digital insurance company LAQO, to help the insurance firm become among the first to adopt a GPT-enabled digital assistant for customer support. Using Infobip’s market-leading conversational platform, LAQO GPT offers its clients fast, accessible, and always-on customer support, creating a conversational customer journey to improve the experience and boost satisfaction.
Experiences in Beta
Infobip Experiences will be available for free during its beta phase. With Experiences in place, businesses do not need to purchase Infobip’s communications platform or professional services initially. For more information about Infobip Experiences or to sign up for the BETA version, please visit /experiences.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
Recent award wins include:
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards