Best SMS marketing software & platforms: Top choices in 2025

You need to pick an SMS marketing platform—fast. But every provider sounds the same and promises everything.

You might be wondering: will it deliver results for your team? Integrate with the tools you already use? Help you stay compliant as you scale across markets?

Most of all: Can you confidently recommend it to your boss without the worry you’ll have to start over in six months?

This guide is for busy marketing leads and managers who don’t have hours to waste. We’ll break down the features that matter most—like personalization, automation, integrations, and compliance—so you can build your shortlist, explain your pick, and be sure you’re making a smart, future-ready choice.

Jump to section:

• Infobip
• TextMagic
• SimpleTexting
• SlickText
• Klaviyo

Top 5 SMS marketing software platforms

We admit we’re a bit biased here, but having worked with thousands of customers across different industries and regions, we know what it takes to launch, scale, and succeed with SMS marketing.

Here’s a breakdown of the most important features you might be looking for, and how several top SMS marketing platforms compare.

Note: feature descriptions are made based on what these companies have communicated publicly at the time of writing.

Infobip

Before you ask why we put ourselves first, allow us to explain:

Infobip stands out as the only platform that grows with you. It’s suitable for both small businesses launching their first campaigns, as well as enterprises managing millions of messages. You can start with simple SMS and expand into full-scale omnichannel campaigns—no platform switch, no hassle, for non-developers and developers alike.

All communications, from SMS to RCS, email or WhatsApp, run on a single platform that’s easy to use at any scale. With direct connections to 800+ mobile carriers globally, you can be sure your messages will get delivered quickly and reliably—so you reach every customer, every time.

Here’s how Infobip stands in terms of the most important features an SMS marketing platform should have:

Best for: Integrated marketing managers, digital marketing managers, customer experience managers, and global brands seeking high-volume, data-driven campaigns across multiple channels.

Infobip’s platform suite includes:

• Customer engagement platform (Moments): Drag-and-drop journey builder for omnichannel automation
• Customer data platform (People): Centralized customer data for segmentation and real-time personalization
• Chatbot building platform (Answers): Built-in chatbot builder
• Cloud contact center solution (Conversations): Live agent routing for support automation
• NEW Conversational experience orchestration platform (CXOP): AI-powered orchestration across the customer journey

TextMagic

TextMagic is a practical, small-business-friendly SMS platform designed for companies that need reliable messaging without the complexity of enterprise software.

Here’s what they offer in terms of features:

SimpleTexting

SimpleTexting is an SMS marketing platform that balances functionality with ease of use. It enables teams to launch campaigns quickly using built-in templates, autoresponders, and a straightforward UI.

SlickText

SlickText is purpose-built for promotional SMS campaigns, prioritizing list-building, loyalty, and discount-based engagement. It offers opt-ins, reward tracking, and automation.

Here’s an overview of the most important features:

Klaviyo

Klaviyo combines SMS and email automation into a single platform for eCommerce marketing. 

Known for its deep Shopify and WooCommerce integrations, it gives online businesses precise control over multichannel messaging, personalization, and ROI tracking.

Brief summary of all platforms

Here is a summary of the most important criteria and what each platform offers:

How to choose the right SMS marketing software for you

The definition of the “best SMS marketing platform” depends on your needs.

Here are some basic things you should consider.

1. Define your campaign complexity and channel needs

Do you want to run standalone SMS blasts, multichannel campaigns, or are you looking for full omnichannel integration (channels + customer data)?

A quick breakdown of the differences and how they affect your choice:

2. Evaluate personalization and automation capabilities

How advanced do your workflows and messaging logic need to be? Decide whether you want:

• Manual or batch messaging: Basic tools let you upload contacts and send messages. This is ideal for one-off promotions, but it’s not really an option if you want to automate and scale.
• Automated journeys: Tools like Infobip Moments let you build behavior-based sequences triggered by events like signups, purchases, or inactivity.

Look for platforms that support:

• Behavioral triggers and automated campaign builders
• Dynamic fields (name, product, location)
• Message timing optimization (based on time zone or engagement history)

Example: A retail brand can send a cart abandonment reminder via email, followed by an automated SMS reminder if the cart remains untouched for a specific number of days.

3. Check analytics, integrations, and compliance features

Can the platform show you what’s working, and can it fit into your existing tech stack? Does it enable you to check if your messages are compliant with local regulations?

You should check if the platform supports:

• Analytics: For tracking not just delivery and open rates, but conversions, link clicks, and customer lifecycle metrics.
• Integrations: Look for out-of-the-box connectors with CRMs (Salesforce, HubSpot), eCommerce (Shopify, Magento), and BI tools.
• Compliance: Ensure support for opt-out automation, GDPR/CCPA compliance, and international sender ID registration.

4. Consider scalability and pricing for long-term growth

Is the platform able to grow with your business?

• For SMBs: Look for cost-effective plans with pay-as-you-go pricing models.
• For mid-market and enterprises: Look for proven CPaaS infrastructure built to support millions of monthly messages, global delivery optimization, and 24/7 technical support.

Note – be cautious with low-cost providers: While low-price SMS platforms may seem attractive at first glance, they often use grey routes or aggregators that compromise SMS delivery. That means delayed, missing, or non-compliant messages, especially critical for OTPs, promotions, or time-sensitive updates. 

Evaluate platforms on things like:

• Volume-based pricing discounts and enterprise discounts
• API availability and throughput capacity
• SLA-backed uptime guarantees
• Localized compliance