20+ promotional text message examples to boost conversions

Struggling to write promotional text messages that actually drive clicks and conversions? SMS remains one of the most effective marketing channels, with 98% open rates and near-instant delivery.

But crafting messages that feel personalized, timely, and non-intrusive is key to turning recipients into loyal customers.

In this blog, you’ll learn:

What are promotional text messages?

Promotional text messages are a direct, high-performing marketing tool that allows businesses to reach customers instantly on their mobile devices.

These messages are designed to promote products, special offers, events, or drive immediate actions like purchases or bookings.

Definition and purpose

• Short, timely SMS campaigns used to capture attention and prompt engagement.
• Commonly used for flash sales, upselling, re-engagement campaigns, loyalty rewards, and exclusive deals for subscribers.
• Ideal for both one-off campaigns and automated marketing flows, such as abandoned cart nudges or seasonal promotions.

Why they work

• High open rates: SMS has an average 98% open rate, meaning most recipients read messages within minutes of receiving them
• Immediacy: Texts are delivered directly to mobile devices without requiring an internet connection or third-party app
• Perfect for urgency: Great for limited-time offers, location-based promotions, or personalized loyalty campaigns
• Measurable results: Using Infobip’s tools, businesses can track clicks, conversions, and segment audiences to continuously improve performance

20 high-converting promotional text message examples

Well-crafted promotional texts can significantly increase engagement, conversions, and customer loyalty.

Below are actionable templates by industry, alongside real-world results from brands using Infobip’s SMS and RCS solutions.

1. Retail & eCommerce

How Club Comex boosted revenue by 115% with an RCS/SMS promotional campaign

Club Comex, a retail eCommerce brand, wanted to increase promotion engagement rates and drive more sales during their store’s design refresh sale. Previous SMS campaigns delivered limited results, with click-through rates averaging just 2%.

By partnering with Infobip, Club Comex launched a time-sensitive campaign using RCS and SMS, delivering visually rich offers with web links and digital coupons. This new approach combined the reliability of SMS with the engaging experience of RCS.

With Infobip, they were able to:

• Deliver rich media promotions featuring product visuals and interactive buttons
• Send personalized digital coupons to loyal customers
• Track campaign performance and optimize delivery logic between SMS and RCS
• Automate promotional flows with Infobip Moments for timely reminders

The result? Club Comex achieved a 10x increase in CTR (from 2% to over 20%), drove a 115% revenue uplift, and attributed more purchases directly to this RCS/SMS campaign than any previous channel.

2. Food & delivery

How dahmakan doubled conversions with SMS-driven food delivery campaigns

dahmakan, a fast-growing food delivery service in Southeast Asia, needed a cost-effective way to boost conversions and customer loyalty for its daily meal offers.

By partnering with Infobip, dahmakan made SMS its primary marketing channel, using it to deliver cashback offers, referral program invitations, and limited-time meal deals directly to customers’ phones.

With Infobip, they were able to:

• Reach customers instantly with time-sensitive meal promotions
• Automate referral campaigns to grow their subscriber base
• Use transactional + promotional SMS for order confirmations and follow-ups
• Optimize campaigns via Infobip Portal analytics, reducing wasted spend

The result? dahmakan doubled its promotion conversion rates, cut marketing costs by 30%, and achieved higher engagement and repeat orders, outperforming their in-app push campaigns.

3. Travel & hospitality

How EaseMyTrip achieved 10x more survey responses and boosted travel bookings with SMS and RCS

EaseMyTrip, a fast-growing online travel platform, needed a more effective way to engage customers with travel deals and collect feedback through surveys. Email campaigns were underperforming, resulting in low click-through rates and limited customer insights.

By partnering with Infobip, EaseMyTrip launched targeted promotional offers and post-trip surveys via SMS and RCS, reaching travelers instantly with engaging, mobile-first messages.

With Infobip, they were able to:

• Send time-sensitive travel deals via SMS and RCS rich cards for maximum visibility
• Automate post-booking surveys to capture traveller feedback
• Use segmentation to tailor messages based on booking history and location
• Track real-time engagement metrics and continuously optimize campaigns

The result? EaseMyTrip saw a 10x increase in survey completions, a 4% higher click-through rate, and improved booking conversions compared to their previous email-only approach, strengthening customer loyalty and retention.

4. SaaS & subscriptions

Subscription platforms often see higher trial-to-paid conversions when sending automated discount reminders or feature teasers via SMS/RCS.

5. Events & entertainment

How Gamigo boosted player engagement by 80% with Infobip SMS campaigns

Gamigo, a leading gaming and eCommerce platform, wanted to increase player engagement and drive higher participation in in-game sales events. Traditional email campaigns weren’t delivering fast enough responses or visibility among their gaming community.

By partnering with Infobip, Gamigo leveraged SMS campaigns to deliver time-limited offers, account notifications, and loyalty rewards directly to players’ mobile devices.

With Infobip, they were able to:

• Send instant SMS alerts about exclusive game promotions and flash sales
• Automate account notifications and event reminders for seamless player experience
• Run loyalty campaigns that rewarded active and returning players
• Monitor results in real time to quickly optimize their messaging strategy

The result? Gamigo achieved an 80% uplift in player engagement through SMS compared to email campaigns, driving more immediate sales and strengthening long-term community retention.

6. Financial services

How MFG increased loan upsell engagement by 30% with segmented SMS campaigns

Management Financial Group (MFG), a leading financial services provider, wanted to boost response rates for loan upsell campaigns while reducing message fatigue across their customer base.

By centralizing their promotional and transactional messaging on Infobip’s platform, MFG used data-driven segmentation and A/B testing to send highly targeted, relevant SMS campaigns to customers most likely to engage.

With Infobip, they were able to:

• Segment customers based on loan history, payment behavior, and engagement level
• Automate personalized upsell messages while controlling message frequency
• Run A/B tests to refine offers and call-to-action wording
• Track response rates and optimize campaign timing in real time

The result? MFG achieved a 15%+ increase in response rates, a 20%+ uplift in message opens, and a 30%+ rise in overall customer interactions, significantly improving loan upsell conversions while maintaining a positive customer experience.

All these examples comply with global SMS regulations (TCPA, GDPR). With Infobip’s Moments automation, you can segment audiences, test messaging, and use fallback channels (WhatsApp, RCS) to ensure 100% campaign reach.

What makes these promotional SMS messages work?

Promotional SMS campaigns succeed because they are focused, timely, and personalized, making it easy for customers to act immediately.

Characteristics of high-converting promotional SMS

• Clear offer and CTA: Messages highlight a specific benefit or discount and direct users to take immediate action (e.g., “Tap here to claim your deal”).
• Short and mobile-friendly language: SMS has limited character space, so every word counts. The best-performing messages are concise and scannable.
• Personalization: Adding customer names, tailoring offers based on recent purchases or location, makes texts more relevant and engaging.
• Urgency or exclusivity: Words like “limited-time,” “exclusive offer,” or “members only” create FOMO, boosting click-through and conversion rates.

How to send promotional text messages at scale with Infobip

Running effective SMS campaigns requires more than just great copy, it’s about sending the right message, to the right audience, at the right time.

Infobip provides enterprise-grade tools to manage promotional messaging globally with precision, automation, and real-time insights.

Segmentation and personalization with People CDP

• Advanced targeting: Segment audiences by location, last purchase date, browsing behavior, or loyalty tier
• Dynamic templates: Insert customer names, unique promo codes, or product recommendations automatically.
• Behavior-driven messaging: Identify high-value or inactive customers and tailor offers accordingly.

Campaign scheduling and automation with Moments

Optimal timing: Use Moments to analyze engagement patterns and deliver messages when customers are most likely to respond.

Lifecycle triggers: Automate campaigns such as:

• Sending a discount 3 days after signup
• Recovering abandoned carts with reminder texts
• Launching seasonal or flash sale alerts

Cross-channel orchestration: Combine SMS with RCS, WhatsApp, and email in a single automated journey.

Real-time performance tracking

• Detailed analytics: Monitor delivery rates, clicks, and conversions from one dashboard
• A/B testing: Experiment with different offers, CTAs, or send times to continuously improve ROI
• Actionable insights: Quickly identify what’s working and re-engage customers who didn’t respond

Compliance and opt-in best practices

Sending promotional SMS messages comes with legal and ethical responsibilities. Staying compliant not only avoids penalties but also builds trust with your customers.

Legal requirements to know

• GDPR and TCPA: You must obtain explicit opt-in consent before sending promotional texts. Consent should be documented and auditable
• Easy opt-out: Always include a clear opt-out instruction, e.g., “Text STOP to unsubscribe.” This ensures compliance and demonstrates respect for user preferences

Tips to stay compliant and trusted

• Respect message tone: Avoid excessive ALL-CAPS or symbols that can be flagged as spammy
• Mind the timing: Send promotional messages only during appropriate hours in each recipient’s time zone
• Branded links: Use customized short links to improve trust and avoid spam filter triggers
• Verified sender IDs: Ensure your messages display your verified brand name for authenticity

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