What are Payments for WhatsApp?

Payments for WhatsApp allows businesses using WhatsApp Business Platform to offer a seamless end-to-end purchase journey right within WhatsApp.

Customers can use their preferred payment method and easily track all their orders in one place. With easy set-up, businesses can work with their existing tech solution and payment providers to get started.

Core benefits of Payments for WhatsApp

Increase conversion

Payments on WhatsApp allow customers to pay seamlessly in just a few taps within WhatsApp, enabling an integrated payment experience. You can allow customers to pay with their choice of payment methods – credit/debit cards, UPI & all UPI apps, net banking, and others. By implementing this, you can decrease the number of reasons for customer drop-off or cart abandonment that results from redirecting customers outside WhatsApp.

Convenient order tracking

Your customers can track all their orders and payment history in one place (WhatsApp), which drives high retention rates.

Functionalities, such as “Recent merchants”, within WhatsApp, allow customers to easily re-engage with your business and drive repeat sales.

Easy set up

You can link your existing payment gateway on WhatsApp Business Manager to begin accepting payments on WhatsApp. There is no need for separate post-transaction workflows.

Furthermore, there are no additional fees from WhatsApp.


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