Knowledge base
Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
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What are flash calls and are they a valid verification method?.
Flash calls offer a cost-effective and theoretically low-friction method of authenticating mobile numbers, but there is more than one catch. Here we discuss how they work and compare them directly with A2P SMS as a verification method.
Branded text messaging: Sender IDs & RCS profiles.
Learn how branded SMS and RCS Business Profiles display your company name instead of a number, and why it matters for open rates and trust.
Maybank Philippines: Powering consistent, customer-centric banking across channels .
Learn how Maybank Philippines is building a future-ready omnichannel strategy in a mobile-first market to deliver fast, simple, and secure experiences.
What is branded calling? Branded Calling ID explained .
Discover branded calling ID and how it can boost answer rates and trust in the face of fraud attacks while increasing your brand’s cost savings.
Benefits of chatbots for business and customers: The complete guide.
Discover the real benefits of chatbots built on an enterprise platform: 24/7 omnichannel support, 60% cost reduction, CDP-powered personalization, and AI agent escalation. With customer results, industry examples, and a full FAQ.
Customer retention strategies 2025: 20+ ways to grow customer lifetime value.
Customer retention strategies that actually work. 21 tactics covering onboarding, personalization, loyalty programs, win-back campaigns, and churn prevention.
Gibberlink: AI's secret language explained (2026 update).
Learn how Gibberlink works, where it fits in the 2026 AI agent protocol stack, and what it means for enterprises building agentic workflows.
eSIM vs SIM card: Differences, pros and cons.
What is an eSIM, how is it different than a standard SIM, and what are the pros and cons? Learn this and much more!
Infinum: Why communication belongs in the blueprint, not the backlog.
Banks have been digitizing for 50 years. But according to Infinum, most are still making the same mistake: building trust and communication as an afterthought.
Most popular messaging apps by country.
We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.
Downloads
Future-proofing your investment in Voice AI.
AgentOS playbook: The enterprise playbook for agentic customer experiences.
Our AgentOS platform brings autonomous AI agents, unified customer data, intelligent orchestration, and a contact center together on one CPaaS foundation.
Messaging Trends Report 2026.
Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.
The advertiser's engagement playbook.
RCS has evolved from a promise into performance.
In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.
Mastering shopping season with conversational messaging.
Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.
The gamification playbook.
Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.
The sports fan engagement report.
How North American customers want to hear from brands.
Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.
Platform Messaging Trends Report 2025.
Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.
Customer stories
Alyasra Fashion: Building a WhatsApp retail experience that delivers 30x tracked ROI .
30x
tracked WhatsApp marketing ROI .18x
tracked sales ROI from the DKNY WhatsApp commerce pilot .1,5K
new customer contacts acquired via click-to-WhatsApp ads .
Powered by Text: Achieving compliant non-profit messaging at scale with a trusted partnership .
98%
delivery rates .20x
more traffic on Giving Tuesday .1%
or less opt-out rates .
Rubeus: Powering smarter student journeys and higher enrollment conversions with omnichannel engagement .
30%
applicant-to-enrollment conversion rates achieved by their customers .2x
higher recurring revenue from clients using the joint solution .80%+
enrollment growth for key institutions .
Rule: Powering omnichannel growth in Sweden with SMS and RCS .
2x
SMS traffic growth .4,000
customers managed by a team of 35 .{{title}} .
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{{meta.stats[2].content}} .Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.