Automate WhatsApp interactions with customers through an API
Program and send automated WhatsApp messages, notifications, and updates, and receive customer inquiries in real-time using a comprehensive WhatsApp API solution for businesses, powered by Infobip.
Create conversational experiences on WhatsApp using the world’s most robust messaging platform
Built for medium and large businesses, WhatsApp’s API enables you to reach 2 billion users of the world’s most popular chat app. Powered by Infobip’s solutions, you can engage in WhatsApp conversations through a single interface.
Send transactional messages on WhatsApp
Discover all you need to know about transactional WhatsApp messages and how they keep your customers engaged, informed and satisfied.
Collect insights with a WhatsApp survey
Gather valuable feedback from customers with simple and effective surveys via WhatsApp.
Boost ROI with WhatsApp promotional messages
Promote your products and services on WhatsApp to get better visibility and maximize your investment in your customers’ favorite chat app.
Verify identities with WhatsApp OTPs
Provide customers with a simple way to verify their identity on a chat app they know and love.
Enable ordering on WhatsApp
Guide customers through their purchasing journey by offering ordering options on the world’s most popular chat app.
Accept appointment bookings over WhatsApp
Offer customers a simpler way to book, reschedule and cancel appointments while avoiding call centers or busy front desks.
Discover the key API features of WhatsApp
Programmatically send and receive messages and integrate WhatsApp messaging within your existing systems, such as CRMs, contact center platforms, and marketing automation software.
WhatsApp’s API enables you to engage in professional, end-to-end encrypted customer communication compliant with latest rules on data protection, along with a subset of features provided by WhatsApp Android, iOS and Web applications.
Message templates
Create and use pre-approved message templates to communicate with your customers, such as order confirmations, shipping updates, and appointment reminders.
Messaging automation
Set up automated messaging workflows to handle common customer inquiries, such as frequently asked questions, product information, and support requests.
Rich customer profilesÂ
Target specific customer segments with personalized messages and promotions, based on location, interests, and purchase history.
Analyze messaging performance and customer engagement through built-in analytics and reporting tools with People CDP, available in Conversations API.
Integrate WhatsApp messaging through API in an instant
Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.
- Access detailed API documentation
- Get 24/7 integration support
- Create custom message templates
Expand your tech stack with multiple integration options for WhatsApp
Integrate WhatsApp with your existing systems and tools or add new applications, such as customer relationship management (CRM) platforms, eCommerce platforms, and chatbots.
Streamline business processes with WhatsApp, improving engagement and customer satisfaction
Leverage the full potential of WhatsApp’s API by harnessing the capabilities of Infobip’s platform. Integrate other applications or channels, and deliver exceptional customer support using our cloud contact center, Conversations API.
Improved customer service
Integrate WhatsApp via API and achieve higher customer satisfaction by responding to customer queries and complaints quickly and efficiently.
Best-in-class security
Secure your messages and ensure they cannot be intercepted by third parties with WhatsApp’s end-to-end encryption.
Higher cost-efficiency
Lower costs by sending WhatsApp messages over API compared to traditional messaging channels. Explore a cost-effective and convenient way to communicate with your customers.
Why use WhatsApp API with Infobip?
Easily send and receive messages, use predefined buttons, and share rich media with your customers. Get started with our trial version, which allows you to experience two-way communication on WhatsApp and optimize your customers’ experience.
450 billion+ interactions per year
Achieve the highest delivery rates and scale your messages as you grow on our secure platform.
9,700+ operator-partner connections
And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.
40+ data centers
Our worldwide data centers help you keep operations running smoothly and efficiently.
Highest standards of compliance
Send compliant messages anywhere in the world and in line with local regulations.
24/7 support
Always-on support and network monitoring available with expert service.
Differences between using WhatsApp via API and WhatsApp Business App
Sending WhatsApp messages via API is different from the free-to-download WhatsApp Business App. When looking to integrate WhatsApp via API as a messaging and customer service solution, it is important to do so through authorized WhatsApp Business Solution providers like Infobip.
WhatsApp via API
Sending WhatsApp business messages via API is a solution for large and medium enterprises, allowing them to communicate with their customers at scale through an application programming interface.
WhatsApp via API can be used throughout the customer journey, from signing up and verification to sending notifications and reminders, and lastly, two-way customer service. This needs to be aligned with WhatsApp’s commercial policy and terms and conditions.
WhatsApp Business App
WhatsApp Business App is a free-to-download mobile application for small business owners that allows them to communicate with customers over WhatsApp on behalf of the business. Unlike using WhatsApp via API, it has limited scalability, and only up to 5 employees can manage the account through one phone.
The app provides limited customer service and enables businesses to show their products and services and respond to customer messages.
Scale your messaging with a single, programmable SMS API
At Infobip, we ensure the fastest SMS delivery over the highest number of direct operator connections of any messaging provider. Scale messaging from your systems quickly, reliably, and securely with our programmable SMS messaging API.
What is an SMS API and how can you use it?
An SMS API is a set of programming tools that allows you to integrate SMS messaging into your existing systems. Besides sending and receiving SMS messages, our SMS API also lets you set up advanced features like batch sending, scheduling, URL tracking, language configuration, etc.
- Sign up for free to get your API key and base URL
- Get access to over 190 countries, with reliable delivery enabled by more than 800 direct connections
- Enable low-latency, high-reliability interactions covering every possible use case, from SMS alerts to SMS 2FA
Main features of our SMS API
Test our SMS API for free
Start by signing up for a free Infobip account. This will activate your 60-day free trial, which allows you to try out our APIs and other features. Follow the steps in our API documentation to get your API key.
How businesses use SMS APIs
Financial services
Companies like Mambu, a cloud banking platform, use SMS APIs to send real-time notifications via SMS and enhance security with SMS-based two-factor authentication. This helps them provide better service to their clients and ensures secure operations.
Transportation & logistics
During the COVID-19 pandemic, MrSpeedy used SMS and Voice APIs to manage increased demand and provide reliable customer support remotely. This ensured timely verifications, order confirmations, and real-time support, all while reducing costs.
SaaS
Platforms like Text Global can use SMS APIs to scale their marketing capabilities, integrating multiple communication channels such as SMS, Email, Voice, and RCS Business Messaging. This has led to significant revenue growth and improved customer retention.
We started laser-focused on SMEs, but the client needs evolved rapidly. Infobip’s partnership program was a game-changer that allowed us to leverage richer features via APIs, unlock new use cases with their omnichannel communications platform and integrate more channels such as Voice, Email, RCS and SMS. This empowered us to serve larger clients with advanced use cases – averaging a remarkable 30-45% revenue growth year-over-year. And now, with CPaaS X, we’re poised to hand even greater control to our clients, accelerating their business at scale.
Andrew Cook
Managing Director, Text Global
Pay-as-you-go
Top up your account as you need with a flexible, pay-as-you-go model.
Volume-based discounts
Want to send large amounts of SMS? Get a special offer for high volumes.
Why use an API for SMS campaigns?
Here are a few main benefits of using an SMS API in your next campaign:
Cost-effectiveness
SMS marketing is considered affordable in general, especially considering the size of the audience you can reach for very little investment. With the added heavy lifting an SMS API can help with in terms of scalability, its value to your business is only increased.
For example, you can use Infobip’s SMS API at no cost, with charges only applying to sent messages. If you have a team of developers capable of working with APIs, this method is more cost-effective than paying extra fees for a cloud platform to send SMS.
Measurability, reporting, and analytics
It is very easy to track the performance of SMS campaigns. With robust SMS APIs, CPaaS providers such as Infobip are also able to provide you with analytics features that you can integrate into your systems, making it even easier to track the performance of your campaigns in one place.
Being able to draw such straightforward conclusions from your campaign results means less time and energy is spent organizing and deciphering data, making it easier to demonstrate your campaign’s success.
Personalization
An API allows your developers to integrate SMS capabilities into your software or services, which makes it easy to use your own customer data for personalizing SMS messages.
This makes your customers feel more connected to and engaged with your brand, and personally catered for.
Automation and scalability
The level of automation enabled by APIs makes it easy to scale your SMS campaigns up or down depending on your audience. This means you can grow your business without fear of anything holding you back, safe in the knowledge that your API can handle heavy loads of automated tasks, even at peak times.
Integration with other systems
Being able to integrate your chosen API with your existing systems makes for a seamless workflow, with all the tools that you need at your fingertips and working together. When choosing an API it’s important to see which programs and platforms they work well with.
Why choose our SMS API
Create your Infobip account for free and try out all our SMS API features yourself.
Instantly connect and send
Quickly connect to our SMS API in three easy steps to send messages.
Global coverage
Reach customers anywhere in the world via our 800+ MNO connections.
Ultimate scalability
Scale your message volume as you grow, no matter your business size.
Priority routing
With intelligent routing, your messages will take the shortest and most efficient path to reach your customers on time.
Expand when you need
Enhance your app with multi-platform messaging (email, voice, chat/OTT) whenever you want, using the same API and code you wrote initially.
Frequently asked questions about SMS APIs
An SMS API can be used across various industries. Here are some of the most common use cases:
- Security: With an SMS API, you can enhance the security of your platforms and protect your customers’ sensitive information using two-factor authentication (2FA) via SMS. For example, Yousign, a digital signature provider, integrated our SMS API to deliver OTPs to users for identity verification before signing documents. This process significantly improved security and streamlined the signing process for their clients.
- Support: You can use an SMS API to keep your customers and employees informed and supported with real-time SMS updates and alerts. For example, MrSpeedy, a delivery platform, used our SMS and Voice APIs during the COVID-19 pandemic to ensure constant communication and support for their drivers and customers.
- Marketing: You can use an SMS API to send promotional messages, coupons, and other marketing materials to a large audience. Makro, a prominent wholesale retailer, used our SMS API to run a targeted eCoupon campaign, aiming to help their customers benefit from government initiatives. By sending personalized eCoupons and reminders via SMS, they achieved a 100% increase in conversion rates.
The cost of an SMS API depends on several factors, such as the:
- volume of messages being sent
- destination country
- type of sender
- use case
Regarding pricing, you should note that providers with lower prices might not have direct connections to operators, relying on inter-connections with other aggregators that could lead to lost traffic, impacting your delivery rates, times, and compliance.
You should take advantage of free trials and demos to test the service and evaluate its features. For example, you can sign up for a free Infobip account and use a pay-as-you-go model to top up your account according to your needs. For more details on SMS pricing, feel free to contact our team.
To use an analogy: imagine you want to send a letter. The SMS gateway is like the postal service, with its network of sorting facilities, trucks, and mail carriers. The SMS API is like your mailbox, providing a convenient way for you to drop your letter and interact with the whole system of the postal service.
Â
So, an SMS gateway is the behind-the-scenes technology that handles SMS delivery, routing messages through a network of connections to mobile operators. The SMS API is a software interface that simplifies your interaction with this system, providing a straightforward way to send messages, receive replies, and access additional features offered by your SMS provider.
The simplest way to categorize SMS messages sent via an API is to differentiate them based on the sending direction:
- Outbound messages: These are messages sent from your application to mobile users.
- Inbound messages: These are messages received by your application from mobile users.
You can learn more about the types in our SMS API documentation.
You can use our APIs to automatically send SMS messages based on events or triggers defined within your application. Learn more about it in this tutorial on automating payment reminders.
An SMS API provider recognized for its excellence
The industry experts have spoken. Infobip is recognized worldwide for driving impeccable results for customers.
Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
Infobip takes top spot
Metrigy CPaaS MetriRank report
Industry CPaaS leader
Leader for CpaaS 2023
Integrate a flexible contact center API for cross-channel communication
Build a true omnichannel solution
- Engage with conversations across multiple channels
- Combine with Moments API for messaging throughout the customer journey
- Add chatbots with Answers integration
- Manage customer data and create segments with the People API
Conversations API functionality
- Conversation threading
- Agent, queue, and routing management
- Voice call features
- Channel availability
- Bespoke combinations of functions
Apps to integrate and grow with
With our wide range of integration options, you can use Conversations with your existing systems.Â
Shape an omnichannel solution to engage customers at every stage of their user journey
Harness over 15 years of experience with the world’s best connected platform.
With industry-leading expertise, you can deliver superb customer experiences through our global network.
450 billion+ interactions per year
Achieve the highest delivery rates and scale your messages as you grow on our secure platform.
9,700+ global connections
And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.
75+ offices on 6 continents
Global experience and local presence provides best-in-class service and solutions.
40+ data centers
Our worldwide data centers help you keep operations running smoothly and efficiently.
Highest standards of compliance
Send compliant messages anywhere in the world and in line with local regulations.
24/7 Support
Always-on support and network monitoring available with expert service.
Start building your own cloud contact center solution
Made simple, fast, and easy by Infobip.
