Engage, automate, and grow with WhatsApp Business Platform 

Richer, faster, and more reliable customer experience.  
Use WhatsApp as your #1 channel or as smart failover to maximize delivery and ROI. 

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Utilize our market insights to optimize where WhatsApp channel fits in your customer journey. 

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Premier Meta Partner

Among the first BSPs for WhatsApp – and always evolving. 

Explore our 2025 product updates

Connecting global brands to billions of users

Why choose Infobip as your  
WhatsApp Business Solution Provider?

Global reach

2,500 brands worldwide use WhatsApp through Infobip. 

Expert guidance

Go live on WhatsApp quickly with our experts guiding you every step of the way. 

Built for trust

Operate safely and compliantly with built-in consent management, approved templates, and data retention.

24/7 support

Access round-the-clock assistance for operations and technical issues.

Businesses grow faster with the right messages 

Real results driving success 

Achieve higher conversions, faster response times and greater ROI, the same way top global brands do. 

Klubi: Innovating Brazil’s credit market with new conversational messaging channels and effective automation .

4x

more conversions .

3x

reduction in customer support costs .

Nissan Saudi Arabia: Mastering lead generation with an AI-powered voice game over WhatsApp .

80%

session engagement rate .

84%

were first-time participants .

93%

delivery rate across campaigns .

Bolt: Used WhatsApp sign-up journey to boost driver registrations .

40%

increase in conversion rate .

Apollo 24|7: Digitally transforming the healthcare CX with a unified omnichannel approach .

95%

omnichannel message delivery rate .

72%

increase in average revenue per order using WhatsApp Flows .

15%

higher conversion rate .
Explore all WhatsApp customer stories

Improve every customer interaction with  
WhatsApp Business features 

Explore all WhatsApp Business features

Flows

Use Flows to let customers complete actions directly within WhatsApp. Combine them with a full range of channel capabilities to build dynamic experiences within a single conversation.

Read more about WhatsApp Flows

Business calls 

Connect instantly with voice or video calls right inside WhatsApp. Provide personal support, resolve issues faster, or guide customers through complex processes. 

Payments

Enable in-chat transactions with secure, integrated payment options. Let customers browse, select, and pay for products without leaving WhatsApp. 

Read more about WhatsApp Payments

Entry points

Drive engagement from the moment a customer clicks an ad. Use QR codes, web widgets, or click-to-WhatsApp ads to start interactions instantly, wherever your audience is. 

Multimedia messages 

Share images, videos, files, and locations to make messages engaging and informative. Include read receipts and tagging for full transparency and richer WhatsApp Business messaging. 

Multi-product messages 

Showcase your products with rich catalogs inside WhatsApp Business solution. Let customers browse, compare, and showcase multiple items directly in chat. 

List messages 

Simplify choices for your customers. Guide them through options for booking, ordering, or support, and make every interaction structured and easy to respond to. 

Build end-to-end journeys

An integrated platform that brings together communication and automation, enhanced by a data-informed approach to drive meaningful interactions.

Orchestrate personalized campaigns and deliver the right message to the right audience at the right time.

Let customers reach out through smart chatbots or connect with live agents for fast, personalized support.

Collect, activate, and measure customer data to improve targeting and decision-making. 

Gain deeper visibility into how your solution performs and use insights to improve its overall effectiveness.

Continuously optimize interactions and processes across the customer journey using AI. 

WhatsApp Business solutions for every industry 

Engage customers, no matter your industry or business size. 

Posted onMarch 18, 2025.

Number validation.

Validate mobile numbers to optimize message deliverability and ensure cost efficiency.

Posted onMarch 18, 2025.

Payment reminders.

Remind customers about upcoming loan or credit card payments.
Posted onMarch 18, 2025.

Collect opt ins.

Build a strong and engaged audience by collecting opt-ins for your marketing communications, ensuring compliance and respecting customer preferences.
Posted onMarch 10, 2025.

Mobile app adoption.

Drive mobile app downloads and engagement with personalized onboarding and proactive support.

Posted onMarch 10, 2025.

Debt collection.

Recover more debt faster and at a lower cost. Transform your debt collection into a modern, efficient digital process.
Posted onFebruary 5, 2025.

Track browsing behaviour.

Gain valuable insights into customer preferences and online behavior to personalize experiences and optimize marketing campaigns.

Posted onFebruary 5, 2025.

Refund and returns.

Allow customer to automatically find solutions for their product troubles and ask for returns.
Posted onFebruary 4, 2025.

Payment confirmation.

Use verified messages when sending payment confirmations. This assures the customer of the message's authenticity and increases trust in the transaction.

Posted onFebruary 4, 2025.

Lead nurturing.

Cultivate relationships with potential customers through personalized communication and guidance, nurturing them towards conversion.

Posted onFebruary 4, 2025.

Frequent flyer program.

Use digital assistants and pre-built flows to interact with loyalty program members, provide updates on rewards, assist with redemption, and answer program-related queries.

 








	


	

	Easily integrate WhatsApp via API




	

	Create scalable, omnichannel customer journeys and grow engagement using a developer-friendly WhatsApp API with Smart Messaging for reliable delivery.




	

	


	
			WhatsApp API docs
	





	
			SDKs
	


	






	


	

	

	Marketing Messages API for WhatsApp – Smarter marketing delivery

	Optimize marketing messages and deliver the right message to the right people. 






	


	

	

	Cloud API – Core messaging engine

	Power all customer communications from one scalable, secure foundation. 








	

	

	Tech Provider Program

	Reach global audiences and open new use cases with Infobip’s global expertise. Bridge gaps like billing and provisioning with an API-first, future-proof messaging platform for enterprises and telecommunications providers. 

	

		
			Learn about Tech Provider Program
	
	


	

	

	

	


			
	




	

	


	


	

	FAQs about WhatsApp Business Platform 






	


	
	


	
	





	
	





	
	





	
	





	
	





	
	





	
	





	
	





	
	





	
	





	
	











	

	

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